The Beet Retreat, one of advertising’s premiere executive gatherings for the vanguards of media, returns to the Troutbeck Estate Resort July 27-29, 2026.
The immersive three-day retreat will feature intimate, high-level conversations on the rapidly changing advertising landscape in a relaxing, countryside setting that encourages the sharing of business intelligence and the forging of new professional relationships.
Topics will include:
Agentic Media and the Automation Shift – How AI-driven buying is changing planning, optimization, and the role of human decision-making.
Commerce Media Everywhere – The expansion of commerce and retail media into a full-funnel, cross-channel force reshaping budgets and partnerships.
CTV’s Premium Reckoning – As dollars flood into CTV, the tension grows between maintaining a high-quality viewing experience and delivering the targeting, measurement, and outcomes marketers now expect.
Identity, Data and the Power Shift – Why first-party data is becoming the core currency, and how brands and platforms are rebuilding around it.
Outcomes Over Everything – The move from impressions to impact, as marketers demand measurable business results across every channel.
The Retreat is limited to 120 attendees.
For more information about the experience at our summer Beet Retreat, please see our agenda, coverage and video highlights from Beet Retreat Berkshires 2025.
For more information on the event, contact events@beet.tv
Partnership Opportunities:
Contact phil@beet.tv for more information
Invitation & Ticket Pricing
The group is limited to 120 attendees. Guests and speakers are carefully curated. The registration fee to attend is $5,500.
Lodging
Troutbeck is located in a bucolic setting on the border of New York and Connecticut. However, most Retreat attendees will stay at a range of historic Inns and B&B’s in the area due to the limited amount of rooms at Troutbeck. Exploring the area, and staying at these accommodations in the surrounding area, are what make the Beet Retreat Berkshires so special. Accommodations must be booked on your own. To assist you with your lodging needs, please find our suggested lodging properties HERE all located roughly 5 - 25 min away. Inventory is also limited at all, so we encourage you to book as early as possible. Please reference the Beet Retreat or Beet.TV when you book. If you have any questions, or require any assistance, please email events@beet.tv.
Transportation
Personal transportation is also strongly recommended to get around. There are no Ubers/taxis in the area. A hired car can be booked through Morning Star Car Service by calling (845)493-0211. For those that do require transportation, Beet.TV will have a bus that departs from Manhattan on Monday, July 27 at 12 pm from West 72nd Street and Riverside Drive, and returns on Wednesday, July 29 at 2 pm. Shuttles will also be offered between the various properties for those that request it for our evening functions only, if preferred over driving. Please make sure to sign up if transportation is needed when you register, or complete the form HERE.
CRO
Beet.TV
Sales Consultant
Bedrock Consulting
Head of Event Operations
Beet.TV
Senior Director, Product
Instacart
CEO
Datonics, LLC
CEO
Wurl
CTV Acceleration Lead
TripleLift
Chief Marketing Officer
Dstillery
CEO
EMARKETER
Head of Enterprise Agency Partnerships
FreeWheel
Senior Director, Business Development
The Trade Desk
VP, Global Growth & Strategic Accounts
FreeWheel
Co-Founder and Chief Commercial Officer
Triple B Media
Chief Customer Officer
tvScientific by Pinterest
Chief Operating Officer
Beet.TV
CoFounder & Chief Customer Officer
Fluent, Inc.
SVP, Business Development
Attain
Director, Agency Partnerships
Walmart Connect
Partnership Director
OpenX
US Head of Agency Strategy
Future PLC
VP, US Agency Partnerships
Teads
VP, Enterprise Sales
Tenetic
Senior Lead - Video Strategy and Solutions
Content Manager
Beet.TV
Director, Business Development
The Trade Desk
Sr. Director Business Development
Infolinks
President, North America
Adte
EVP, Chief Industry Growth Officer
IAB
CEO & Co-founder
Pontiac DSP
Chief Marketing Officer
Index Exchange
Editorial Director
Beet.TV
Founder & CEO
Shinka
Senior Partner, Agency Partnerships
Walmart Connect
Agency Development Lead
Nextdoor
CFO
Pacvue
Strategic Advisor
Media Consulting Group
Sr. Director, Advertiser Solutions
PubMatic
CEO & Founder
Mutinex
EVP, Innovation & Growth
MediaMint
VP, Advanced TV & Audience Strategy
Epsilon
Head of Advertising Partnerships
Philo
Vice President, Ad Sales
Tubi
Global Head of Demand Sales
Wunderkind
Sr. Director, Head of Agency Partnerships
Walmart Connect
Media Partnerships Lead
Walmart Connect
Head of Strategy & Operations
CVS Media Exchange
VP, Partnerships
Zeta Global
Global Head of Business Development & Strategic Partnerships
Clinch
Sr. Director, Agency Partnerships
TransUnion Marketing Solutions
Industry Manager (Health & Wellness)
CVS Health
Partnerships
Nift
SVP & GM, US Marketplace
Vistar Media
GM, Ads
Life360
SVP, Advertiser Solutions
PubMatic
Chief Commercial Officer
Betches Media
VP, Agency Partnerships
Teads
SVP, Sales
Sightly
Founding Member/ Chief Revenue Officer
Urban Edge Network
Director of Business Development
NBC Universal Media
VP, Sales
Dstillery
Head of Commerce Media
Magnite
VP, Commerce Media Strategy
Omnicom
SVP Global Agency Development
IAS
Head of Brand Sales
Newton Research AI
SVP, Sales
Attain
VP, Growth and Emerging Channels
TripleLift
Head of CTV and DSP Sales
Walmart
Senior Director, Product Strategy
VideoAmp
CEO
Dumbstruck
CEO
Thrad
SVP, Marketing
Magnite
Senior Director
The Trade Desk
Vice President, Agency Partnerships
Kargo
Agency Lead
Magnite
Global Head of Growth & CX
Clinch
CEO
Tenetic
Vice President, Strategic Sales
LG Ad Solutions
Join us for an afternoon of golf before we kick-off the Retreat at Wyantenuck Country Club in Great Barrington, Massachusetts. This course features a beautifully maintained 18‑hole course dating back to 1896, and is known for its breathtaking views of the Berkshires, rolling terrain, and a layout that blends challenge with playability. Lunch will be provided.
Limited to 24 players. Sign up HERE.
The marketplace is evolving at warp speed, with AI agents, creators, and automation reshaping how brands connect with consumers and deliver business results. Hear how GM’s Shenan Reed is preparing the automaker for the agentic era, and why the next phase of marketing is about orchestrating outcomes across the entire customer journey.
• Shenan Reed, Global Chief Media Officer, General Motors
• Lou Paskalis, CEO, AJL Advisory
As the foundations of advertising are rapidly being rebuilt, the marketplace itself is being redefined by AI, commerce media, converged TV, and the growing power of first-party data. From the rise of agentic buying and retail media networks to the recalibration of premium supply and identity, agency leaders explore the new rules of growth in a marketplace that is more automated, more fragmented, and more outcome-driven than ever before.
•Ritu Trivedi, Client President, WPP Media
•Brad Stockton, Head of Investment, dentsuX
•Cherie Calingasan, President, Horizon Next
•Pooja Midha, EIR, LUMA Partners
Agentic AI is quickly becoming the industry's hottest topic and it’s already changing the way media is bought and sold. This fireside chat explores where AI is already improving media transactions, why open and interoperable systems matter, and how the next generation of advertising technology can simplify complexity by helping buyers and sellers automate more all while maintaining transparency and control.
• Paige Bilins, SVP, Product, Magnite
• Tameka Kee, Advertising Futurist
The streaming wars are giving way to a new era of intelligent platforms, AI-driven advertising, and outcome-based investment. Hear how the industry's leading publishers, platforms, and buyers are preparing for a future where technology, content, and commerce converge to redefine the television business.
• Lauren Bennedict, Vice President of Global Advertising Sales and Partnerships, Roku
• Mike Hopkins, VP Supply Strategy, Comcast
• Joanna O'Connell, Omnicom Media
• Mike Shields, Founder, Next in Media
As AI moves from experimentation to enterprise capability, the challenge is no longer adopting new tools, it's embedding them across the organization. Mike Lampert takes attendees inside Mondelez’s AIDA global marketing platform, detailing its AI-generated content creation capabilities, the ecosystem supporting it, and how it’s performing.
• Michael Lampert, Senior Director, Global Gen AI Strategy and Adoption, Mondelez
• Pooja Midha, EIR, LUMA Partners
Commerce media, CTV and omnichannel activation are converging around one goal: measurable business outcomes. As retailers, agencies and media owners strategize on how to activate audiences and measure performance, the ability to connect commerce signals with premium inventory becomes a competitive advantage. Join industry leaders to explore how collaboration across the ecosystem is helping brands move beyond impressions toward smarter optimization, stronger measurement and real business results.
•Diana Finster Head of Partnerships, Walmart Connect or Elizabeth Cotogno - Director, Agency Partnerships, Walmart Connect
•Mike Dupree, SVP, Demand, Magnite
•Amie Owen, Chief Client Officer, Flywheel
•Dave Kersey, VP, Global Head of Media, Shark Ninja
•Pooja Midha, EIR, LUMA Partners
These breakouts will focus on the state of the business today—emerging trends, market shifts, and the biggest challenges and opportunities ahead.
Sign up for the breakout you would like to attend from the sessions below HERE
Everyone claims to measure outcomes, yet every agency, platform, publisher, and measurement provider defines them differently. This breakout explores what "outcomes" actually mean today, why the industry has become so fragmented, and how marketers are navigating competing definitions across brand, performance, finance, and measurement.
•Joanna O’Connell, Chief Intelligence Officer, Omnicom Media
•Michael Lampert, Senior Director, Global Gen AI Strategy and Adoption, Mondelez
•Dave Kersey, VP, Global head of Media, Shark Ninja
•Kevin McEvilly, SVP - Technology, Canvas Worldwide
•Lou Paskalis, CEO, AJL Advisory
AI is making measurement faster, more predictive, and better at recognizing patterns, but many of today's models are becoming harder to understand. This breakout explores how marketers can evaluate AI-driven insights, where transparency matters most, and why human judgment remains essential as measurement becomes increasingly automated.
• Anita Patil-Sayed, Managing Director, Head of Advanced Analytics & Measurement, Canvas Worldwide
• Harvey Ma, Vice President and General Manager, Sam’s Club Connect
• Tameka Kee, Advertising Futurist
AI shopping assistants are becoming the new front door to commerce, but they are following very different playbooks. This breakout explores the battle between retailer-owned agents built on proprietary shopper data and retailer-agnostic assistants designed to compare the broader marketplace, and what that means for brands, retailers, and consumers.
• Amie Owen, Chief Client Officer, Flywheel
• Zach Rodgers, Principal, Sensical Consulting
• April Carlisle, EVP, Commerce, Spark Foundry
•Jesse Mitchell, Head of Global Agency Development, PayPal Ads
Creators have evolved from media partners into the infrastructure that powers discovery across social platforms, AI search, and commerce. This breakout explores how creator content is reshaping advertising and media, why organic content is becoming a strategic asset, and what brands must do to remain visible as AI increasingly influences consumer decisions.
• Cherie Calingasan, President, Horizon Next
• Brad Stockton, Head of Investment, dentsu X
• Mary Rachelle Stumpf, Director - Head of Sales & Partnerships, United Airlines
• Ritu Trivedi, Client President, WPP Media
• Mike Shields, Founder, Next in Media
These breakout sessions are all about action, diving into the workflows, strategies, and capabilities needed to thrive in the years ahead.
Sign up for the breakout you would like to attend from the sessions below HERE
If there is no single source of truth, how do marketers make confident business decisions? This session examines how companies are combining multiple measurement approaches, aligning internal teams, and building practical frameworks that connect marketing activity to business outcomes.
•Michael Lampert, Senior Director, Global Gen AI Strategy and Adoption, Mondelez
•Dave Kersey, VP, Global head of Media, Shark Ninja
•Joanna O’Connell, Chief Intelligence Officer, Omnicom Media
•Kevin McEvilly, SVP - Technology, Canvas Worldwide
•Lou Paskalis, CEO, AJL Advisory
AI is advancing faster than most organizations. Hear how industry leaders are integrating AI-powered measurement into planning, optimization, and reporting while creating the processes, talent, and governance needed to make AI a trusted part of everyday.
• Anita Patil-Sayed, Managing Director, Head of Advanced Analytics & Measurement, Canvas Worldwide
• Harvey Ma, Vice President and General Manager, Sam’s Club Connect
• Tameka Kee, Advertising Futurist
As AI agents increasingly influence purchase decisions, brands can no longer focus only on search rankings or retail placement, they must become recommendation-ready. This session examines how marketers can adapt to competing AI ecosystems, build trust with both consumers and AI agents, and stay visible as the path to purchase becomes increasingly automated.
• Amie Owen, Chief Client Officer, Flywheel
• Zach Rodgers, Principal, Sensical Consulting
• April Carlisle, EVP, Commerce, Spark Foundry
•Jesse Mitchell, Head of Global Agency Development, PayPal Ads
Success in the AI era depends on creating content that performs twice: first with consumers and then with the AI systems that increasingly guide their decisions. This session examines how brands, agencies, publishers, and platforms are building always-on content strategies that connect creator partnerships, search discoverability, and commerce into a continuous growth engine.
• Cherie Calingasan, President, Horizon Next
• Ritu Trivedi, Client President, WPP Media
• Brad Stockton, Head of Investment, dentsu X
• Mary Rachelle Stumpf, Director - Head of Sales & Partnerships, United Airlines
• Mike Shields, Founder, Next in Media
Recap and discuss the most important themes, insights, and ideas gleaned from the breakout sessions.
• Anita Patil-Sayed, Managing Director, Head of Advanced Analytics & Measurement, Canvas Worldwide
• Brad Stockton, Head of Investment, dentsu X
• Amie Owen, Chief Client Officer, Flywheel
• Lou Paskalis, CEO, AJL Advisory
As creators become the gateway to both consumers and AI-powered discovery, marketers must rethink how they build brands, create content, and drive commerce. Join Dave Kersey who shares how SharkNinja is preparing for this shift by investing in always-on content, creator partnerships, and social commerce while waiting for AI advertising to prove its value.
• Dave Kersey, Global Head of Media, Shark Ninja
• Mike Shields, Founder, Next in Media
AI is rapidly transforming every aspect of marketing, but disconnected tools, siloed data, and fragmented workflows continue to limit its impact. This session shares insights from leaders in AI on how organizations are creating interoperable systems, redesigning marketing operations, and building the foundation for AI agents to work together at enterprise scale.
• Frans Vermeulen, President, Swivel
• Reed Barker, CRO, Philo
• Tameka Kee, Advertising Futurist
Addressability remains one of advertising’s biggest challenges as marketers navigate fragmented signals and growing pressure to deliver measurable outcomes. With Publicis’ acquisition of LiveRamp raising new questions about the future of data infrastructure and industry collaboration, this discussion explores advertisers, publishers, and platform partners can build a more efficient, addressable marketplace powered by first-party data and richer supply-side signals
•Dave Rosner, CMO, Permutive
•Carl Fremont, CEO at Quigley-Simpson
•Zach Rodgers, Principal, Sensical Consulting
For those planning to arrive early to the Berkshires, we will once again hold our Annual Beet Retreat Golf Outing on Monday, July 27 at 10:00 am. Additional activities are offered Tuesday, July 28 from 2:00-5:30 pm. If you are interested in participating in an activity, please sign up through the links below by no later than Friday, July 24.
Beet Retreat Berkshires Golf Outing
Start Time: Monday, July 27 at 10:00am
Meeting Location: Wyantenuck Country Club in Great Barrington, MA
Join us for an afternoon of golf before we kick-off the Retreat at Wyantenuck Country Club in Great Barrington, Massachusetts. This course features a beautifully maintained 18‑hole course dating back to 1896, and is known for its breathtaking views of the Berkshires, rolling terrain, and a layout that blends challenge with playability. Lunch will be provided.
Limited to 24 players.
Lime Rock Track Racing presented by Swivel
Time: Tuesday, July 28 at 2:00pm
Meeting Location: Troutbeck Main Drive Circle. Transportation will be provided for those that need it and will depart at 1:45 pm.
Join us for an afternoon at Lime Rock Park on their Euro Proving Grounds that is specifically designed to test your car control limits with very low risk. The track course is 3/4 of a mile with lots of different turns and elevated areas, as well as different areas to learn how to drive the car fast and to the limit!
You'll start by getting behind the wheel of their Spec Mazda MX-5 race cars on Lime Rock Park's autocross course with instruction from their coaches, then transition over to karting for some friendly competition.
The purpose-built race cars are designed specifically for wheel-to-wheel competition and provide an exciting, confidence-inspiring driving experience for drivers of varying skill levels. Their balanced handling, forgiving nature, and emphasis on momentum make them an excellent platform for both first-time track drivers and experienced enthusiasts looking to improve their skills. The cars are equipped with a 5-speed manual transmission, so you must be comfortable driving a stick shift.
- Drivers must also be licensed
- Thin soled shoes recommended
- This will run rain or shine!
Garrett Goodbody Preserve Hike
Led by Marc Mallett
Time: Tuesday, July 28 at 2:00pm
Meeting Location: Troutbeck Main Drive Circle to meet as a group before heading off. Please plan to drive your own transportation and car pool with any colleagues that may need a quick ride to the Garrett Goodbody Preserve Trail.
(2 mile loop trial over 107 acres)
Difficulty level: Moderate
Elevation Gain: 515 feet
The preserve lies on the southern reach of Indian Mountain, and combines acres of high-value farmland with a protected corridor to the highest elevations on Indian Mountain. Spanning 107 acres, it features a loop trail that climbs to an elevation of 1,065 ft. Three separate viewpoints can be found along the trail—Sharon Valley, Millerton Valley, and Mudge Pond—each one featuring a bench on which to take in some of the most spectacular views in this area of Sharon. Between them lies a highly intact forest that offers habitat for a multitude of interior forest birds such as the scarlet tanager, Eastern wood pewee, and many species of woodland warblers.
Take a Ride on an Electric Bike
Time: Tuesday, July 28 at 2:00pm
Meeting Location: Troutbeck Main Drive Circle. Transportation will be provided for those that need it and will depart at 2:00 pm.
Activity Location (for those driving on own): Covered Bridge Electric Bikes, 421 Sharon Goshen Turnpike, West Cornwall, Connecticut 06796
Want a quiet ride on rolling hills or would you prefer to see how much climbing you and your electric bike can do? Our route will take us through quaint villages, rural farmland, beautiful waterfalls, lakes and more! From first timers to experienced cyclists.
TenMile Distillery Guided Tour & Tasting
Times: Tuesday, July 28 at 2:00pm
Meeting Location: Troutbeck Main Drive Circle. Transportation will be provided for those that need it and will depart at 2:00 pm.
Activity Location (for those driving on own): TenMile Distillery
The Guided Distillery Tour and Tasting will show you the full operation of TenMile Distillery. The experience generally lasts an hour and a half and you will see their stills, mash tun, fermenting tanks, heat exchangers and barrel room. The tour will be followed by a tasting in their bar. You will also be able to sample their vodka, new make, barrel aged whisky, and gin. And enjoy a well-crafted cocktail before heading back.
Wellness Activities
Time: Tuesday, July 28 at 2:00pm
(choice of one of the below)
Location: Troutbeck Spa
Yoga Flow
An energizing flow of practices accessible to all adults (no experience with yoga is needed to attend), with a skillful in-house facilitator guiding you into more mobility, strength, and breath.
Dance It Out Kinesoma
Join in a dance-based movement experience for joy, fun, and rockin’ out to celebrate this time together! Guided through slow and gentle floor warm ups, into faster dynamic movements around the studio space, you’ll move to music from all over the world, and wind down with a meditative moment. No background or experience with dance is needed.
On Tuesday evening, we will have a live auction benefitting Breastcancer.org. You can also make a contribution via this dedicated link.
Auction items to be announced!
