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Grab some breakfast and network before the Main Stage kicks off

Andy Plesser, Founder & CEO, Beet.TV

As paid, owned, earned, and shared media collide, advertisers are rushing to orchestrate creators, communities, and AI, often without the data discipline or identity foundation to hold it together. This session confronts the real friction: messy taxonomy, fractured audiences, and teams trying to “run” agentic systems before they can even walk operationally.

This session unpacks the IAB Tech Lab’s Agentic Roadmap, outlining how open, interoperable standards are being extended with modern, high-performance protocols to enable secure, autonomous buying and selling without rewriting the industry’s foundational languages. Hear what “agentic-ready” really means in practice and how shared standards can turn experimentation into durable, scalable intelligence.

As algorithms decide what gets bought, where ads run, and how success is measured, transparency and accountability are being renegotiated in real time. This session confronts where accountability really sits in an AI-accelerated, multi-platform marketplace, and what happens when everyone claims credit, but no one owns the result.

Streaming has made viewing more personal—and far more fragmented. This panel unpacks how fragmentation is reshaping advanced TV buying and measurement in 2026, and why designing audiences that hold up across platforms and buying paths along with predictive data are now essential to reach essential to understand who viewers are, where they’ll show up next, and how to reach them with confidence.

The AI revolution is changing more than just how data is analyzed and content is produced — it’s also changing how organizations win, from strategy to structure. This session explores how

automation, agentic AI and the democratization of data are upending traditional marketing team structures and changing the ways work gets done at every level.

With DSPs pushing for fewer intermediaries, proprietary, direct supply is emerging as a way to deliver greater transparency, efficiency, and real-time intent across mobile web, in-app, and CTV. This session unpacks how leading advertisers are redesigning SPO for a signal-first world, with strategies that are durable, measurable, and built to scale across mobile, in-app, and CTV.

From organic strategy to GEO—generative engine optimization—marketers are being forced to rethink how they show up when answers, not links, drive visibility. This session breaks down what optimization really means in a generative world, OpenAI’s move to a paid media channel and how to build durable discovery strategies that won’t vanish with the next algorithm update.

As AI agents, social platforms, and retail media increasingly complete transactions without a website visit, discovery and conversion are collapsing into a single, platform-controlled moment. This panel explores how advertisers stay discoverable, differentiated, and profitable when the click disappears and the customer relationship is intermediated by algorithms and agents.

Select the breakout you want to go to from the sessions below

For years, viewability has been the industry’s proxy for quality, but in a fragmented, signal-poor CTV environment, attention is emerging as the true signal of impact. Explore how attention measurement can better quantify the value of every CTV impression, and how real-time pre-bid attention targeting empowers buyers the confidence they are reaching more engaged audiences before a bid is even placed.

Partner host: Erika Loberg, Global Head of CTV, OpenX

Featured Participant: Jill Steinhauser, Group SVP Platform Monetization & Partnerships, WBD

Facilitator: Lou Paskalis, Founder, CEO, AJL Advisory

AI agents aren't coming — they're already negotiating media buys, optimizing campaigns, and executing workflows autonomously. Join U of Digital's Tom Riordan and Tameka Kee for a live demo of agentic capabilities, an honest look at where agents deliver (and where they fall short), and how to prepare your teams and set guardrails before you hand over the keys.

Featured Participant: Tameka Kee, Head of AI Enablement & Strategy, U of Digital
Featured Participant: Tom Riordan, Founder, CEO, WordPower

As CTV shifts from passive viewing to performative media, shoppable formats and scene-level contextual targeting are turning attention into action—but how real is the opportunity, and where does it actually drive incremental outcomes? This session will prompt discussion around what makes video truly shoppable, how contextual signals change performance, what measurement proves impact, and whether the living room is ready for commerce without breaking the viewing experience.

Featured participant: Elizabeth Donovan, SVP, Global Head of Commerce & Retail Media Networks, Acxiom

Featured participant: Molly Hop, Managing Partner, North America, Havas Market

Facilitator: Zach Rodgers, Principal, Sensical Consulting

As CTV, retail media, social, and the open web continue to splinter, advertisers are demanding outcome-based measurement that works across radically different environments. This panel explores whether today’s measurement frameworks can realistically connect reach, performance, and business impact—or if “cross-media” remains more aspiration than reality.

Featured Participant: Adam Shlachter, Client President, WPP Media

Featured participant: Anthony Katsur, CEO, IAB Tech Lab

Facilitator: Sean Cunnigham, President & CEO, VAB

Enjoy networking and lunch

Enjoy the pool and beach, personal time, or sign up for an organized activity

To participate in any organized activities being offered, please refer to the Activities Section for more information and to register

Stay up and network with fellow peers for a nightcap