The Beet Retreat, one of the advertising industry’s most talked about gatherings of high-level media executives, will take place at the Terranea Resort in Rancho Palos Verdes, California from November 4-6, 2026.

Beet.TV’s LA Retreat presents an opportune time for the leading minds in media to address the rapidly changing advertising space and to share what’s new and next.

Programming will officially kick off Wednesday, November 4 at 4 p.m. and conclude Friday, November 6 at noon. We will host a reception on Tuesday, November 3, as well as our annual golf outing and other leisure activities on Wednesday for those who plan to arrive early.

The Retreat will feature a mixture of off-the-record fireside chats, curated panels, and breakout discussions seeded by questions from both speakers and attendees. 

Beet Retreat LA will explore how brands, agencies, publishers, and technology companies are adapting to a marketplace increasingly defined by converged TV, commerce media, creators, first-party data, and AI-powered decision-making. 

Topics will include:

Measurement, Contextual & Outcomes

• How AI is transforming measurement, attribution, incrementality, and marketing decision-making that move beyond increasingly obsolete media metrics to quantifiable business outcomes.
  
• How contextual signals, brand-safe environments, and first-party content strategies are replacing third-party data dependencies while maintaining targeting precision and campaign effectiveness.
• The evolution from traditional KPIs to accountable frameworks bolstered by new approaches to optimization, forecasting, and ROI demonstration.

Streaming TV & Premium Audience Engagement

• How publishers are delivering relevant, personalized content experiences to consumers that connect engagement to clear business outcomes
• The evolution of the CTV ad experience: balancing consumer experience, monetization, and advertiser results in an increasingly competitive market.

Commerce Media & Growth

• The convergence of retail media, commerce, CTV, and vertical industry media networks into full-funnel growth engines.
  
• How agentic buying, first-party data, and commerce signals are reshaping customer acquisition, media investment, and competitive positioning.
  
  

Content, Creators & Discovery

• How creators, AI-generated content, and emerging discovery platforms are reshaping the way brands spur discovery, build trust, and establish durable audience relationships in a permanently fragmented landscape.
• The strategic importance of SEO, GEO/AIO (Generative Engine Optimization/AI Optimization), and content strategies designed for both consumer audiences and AI agents.

 For more information on the event, contact events@beet.tv

Sponsorship Opportunities:

Contact phil@beet.tv for more information.

Beet Retreat LA Golf Outing Presented by Gracenote

Start Time: Wednesday, November 4, 9:00AM - 3:00PM

Location: Los Verdes Golf Course

Departing Location & Time: Terranea Lobby to depart at 7:30 am. Breakfast will be available at the course when you arrive to get set up, as well as a post golf lunch.

For those arriving early, join Beet.TV and Gracenote for a day of golf at the beautiful Los Verdes Golf Course. This Billy Bell-designed course offers the best ocean views in the entire state of California. With an open layout, the golf course provides a beautiful backdrop and makes play enjoyable for all levels of golfers. Multiple elevation changes over the 6,617 yards makes putting a real challenge, giving the course a slope rating of 121. The toughest hole on the course is the 441-yard par 4 fourth, which hugs the cliffs above the ocean. The newly renovated driving range has an improved grass landing area with five new target greens and two large putting greens – everything you need for an exceptional golf experience.

Enhance your user experience and build brand equity with your design vernacular.

Beet Retreat San Juan Fourth Annual Golf Outing

Departure Time: Wednesday, February 25 at 9:00am

Departure Location: The Royal Sonesta Hotel Lobby Entrance

Join us for the fourth annual Beet Retreat golf outing at the beautiful, world renowned Bahia Beach Golf Club. This Robert Trent Jones Jr. designed course boasts fifteen to eighteen holes that border some form of water, as the course takes a circuitous route around the lakes before emerging onto the Atlantic coast for the final holes. Bahia Beach has been designed with the resort golfer in mind, but will provide players of all skill levels with a strategic and challenging golf experience.

We can accommodate up to 24 guests on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.

Sunrise Yoga

Dates & Time: Thursday, February 26 and Friday, February 27, 7:00-8:00 am

Location: The Royal Sonesta Hotel Boardwalk

We can accommodate up to 15 guests per class on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.

Boys & Girls Club of Puerto Rico Tour 

Departure Time: Thursday, February 26 at 2:30pm

Departure Location: The Royal Sonesta Hotel Lobby Entrance

The Boys & Girls Club of Puerto Rico offers children and young people hope for a better future and opportunities to develop to their full potential. In safe and creative places, they help them to become leaders who achieve their academic, personal and professional goals, and provide them with the necessary tools to create and/or obtain a satisfactory job that allows them economic security. Join us as we tour their Club in Las Margaritas and engage in a fun art project with the kids.

We can accommodate up to 15 guests on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.

Old San Juan Walking Tour

Departure Time: Thursday, February 26 at 2:30pm
Departure Location: The Royal Sonesta Hotel Lobby Entrance

When you visit Puerto Rico, Old San Juan is a must-do. There is a magical feeling to this 500 year old city, known for its rich history, impressive forts, architecture, gastronomy, beauty, and charm. Old San Juan is a colorful, vibrant city full of life and activity where locals and tourists come together in an endless dance of the old and the new. Discover this city’s amazing history led by a knowledgeable guide that through storytelling will share fun facts and cool stories of how the city came to be.

We can accommodate up to 20 guests on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.

Latin Dance Class

Date and Time: Thursday, February 26 at 2:30pm

Location: The Royal Sonesta Hotel Beach

Surrounded by natural splendor, with the gentle sea breeze and rhythmic waves, you'll be transported to a realm where dance and nature intertwine seamlessly. Join us as we lead you through the basics of Salsa, alongside turn patterns, and the fundamentals of Merengue and Bachata.  From novice to seasoned dancer, there's something for everyone to enjoy.

We can accommodate up to 20 guests on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.

Puerto Rico Rum Tasting

Date and Time: Thursday, February 26 at 2:30pm

Location: The Royal Sonesta Hotel (at Aleli, pool level)

Experience Puerto Rico the way it was meant to be tasted.
Join us beachside for a curated rum tasting featuring local favorites and ocean views that pairs perfectly with every pour.

Dive into one of Puerto Rico’s boldest traditions with a quick and flavorful introduction to the island’s legendary rums, including Pitorro—our traditional Puerto Rican moonshine. Each sip comes with a side of laughter, culture, and tropical vibes.

Pitorro and Puerto Rican rums are more than just drinks—they’re woven into the island’s underground history, holiday celebrations, and resistance spirit. Now, with the ocean at your back, you get to taste that story for yourself in a fun, unforgettable beachside experience

We can accommodate up to 20 guests on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.

ATV Adventure Tour

Departure Time: Thursday, February 27 at 2:30pm

Departure Location: The Royal Sonesta Hotel Lobby Entrance

Join us on an exhilarating one-hour ATV ride through the foothills of El Yunque National Forest! This invigorating ride exposes you to the spectacular scenery of Puerto Rico’s east coast as you roam through towering trees, tread through creeks, climb hills, and coast through vast rugged rainforest terrain on an ATV.

Restrictions:

• Minimum age to drive: 16

• Valid physical driver’s license required

• Minimum age to ride as passenger: 16

• Proof of age required (no exceptions)

• Guests under 18 must be accompanied by someone 18 or older

• Maximum combined weight per ATV: 450 lbs.

• Closed-toe shoes required

• Long pants recommended

• Pregnant guests may not participate

We can accommodate up to 20 guests on a first come, first served basis.

Enhance your user experience and build brand equity with your design vernacular.