Andy Plesser, Founder & CEO, Beet.TV

As consumer behavior and media investment continue to shift, sustainable growth requires more than new technology, it demands a new approach to partnership. Explore how industry partners can work together to connect changing consumer expectations with business priorities and build more effective go-to-market strategies. And hear how stronger commercial partnerships can create durable growth while delivering better outcomes for brands and consumers alike.

- Alex Underwood, North America Managing Director, Teads

New Roku and Omnicom research proves Home Screen ads and video ads are CTV's power couple. Together, they lift brand favorability and recall while cutting cost-per-impact by nearly 40%. Roku’s Sarah Harms will share insights around the concept of "brandformance" and how TV's branding power now drives outcomes all the way to purchase.

- Sarah Harms, VP Ads Marketing & Measurement, Roku

For decades, marketers have competed for attention; the next competitive advantage will be predicting what consumers will do next. This panel explores how data and AI are moving advertising toward a prediction economy, where success depends less on capturing the most eyeballs and more on anticipating where customers will be and meeting them there. Hear how marketers, agencies and technology leaders are building the data foundations to turn intelligence into action—and connect media investment more directly to business outcomes.

- Jake LaDuke, Head of Global Go-to-Market, Media and Advertising, Databricks

Brands have never had access to more marketing data, yet trust in traditional attribution metrics has reached a tipping point. In this candid fireside chat, Newton Research CEO John Hoctor breaks down why conventional MMM and MTA models frequently mistake correlation for insight, forcing marketers to defend budgets with narratives instead of hard evidence. Discover how next-generation causal AI flips the script, giving marketers the analytical proof to show exactly what drove a sale versus what simply sat on a media plan.

- John Hoctor, CEO & Co-founder, Newton Research

Andy Plesser, Founder, CEO, Beet.TV

Consumers aren't stumbling onto FAST –they're choosing it, discovering it right from the TV home screen and settling into a lean-back experience that's fast becoming a cable replacement. That shift in attention is redefining what FAST can do for brands: vast reach with a proven ground for real outcomes. This panel will share how Roku's exclusive, platform-level view of consumer behavior is unlocking a new playbook for advertisers, one that Roku and Omnicom are partnering on to better capture attention and turn it into lasting brand equity and measurable results. 

- Jon Merkin, Director, Platform Insights & Analytics, Roku
- Maureen Bosetti, Chief Investment Officer, Omnicom Media

For years, Google and Meta held an advantage by optimizing media against real-world outcomes within their own platforms. Now, verified signals such as store visits and transactions can feed AI models across the open web and CTV, continuously improving bidding, targeting and curation. This panel explores how outcome data, AI optimization and DSP activation are coming together to make programmatic smarter and more accountable.

- Brennan Lake, VP, Enterprise Partnerships, Cuebiq

- Eric Steigelfest, co-founder, CEO, PurePlay.ai 

As audiences fragment across more screens and platforms, the next era of marketing will depend on turning consumer signals into smarter, more connected strategies. Teads’ Neala Brown explores how evolving audience intelligence, data and measurement are reshaping the way brands plan, activate and optimize media to drive outcomes across the consumer journey. Hear how a more holistic approach to measurement can help marketers connect creativity with performance, build trust and deepen consumer relationships.

- Neala Brown, Global Head of Data, Measurement, and Insights, Teads

While marketers have spent the last decade mastering the art of device-based targeting, the modern media plan must evolve to capture a broader definition of real-world engagement. Digital out-of-home (DOOH) media now transcends traditional out-of-home screens to encompass high-impact experiential activations, sports, and cultural moments that physically integrate brands into consumers' lives. Hear from industry leaders on why treating IRL not as an afterthought but as a strategic launchpad can spark powerful physical experiences that naturally amplify across social, earned, and digital ecosystems.

- Jeff Hackett, Senior Vice President, Head of Digital Strategy, Outfront Media