The Beet Retreat, one of advertising’s premiere executive gatherings for the vanguards of media, returns to the Troutbeck Estate Resort July 20-22, 2025.
The immersive three-day retreat will feature intimate, high-level conversations on the rapidly changing advertising landscape in a relaxing, countryside setting that encourages the sharing of business intelligence and the forging of new professional relationships.
Topics for discussion will include the future of streaming and video, the surge of retail and commerce media, and the role of AI and its influence on data, measurement, personalization, performance, and more.
The Retreat is limited to 150 attendees.
For more information about the experience at our summer Beet Retreat, please see our agenda, coverage and video highlights from Beet Retreat Berkshires 2024.
Invitation & Ticket Pricing
The group is limited to 150 attendees. Guests and speakers are carefully curated. The registration fee to attend is $5,500.
Lodging & Travel
Beet.TV has a special group rate at Troutbeck, Sharon Country Inn, and Interlaken Inn. These are the three main properties for the Beet Retreat Berkshires, and shuttles will be offered to and from Troutbeck for the program, and all evening functions only. Should you wish to stay at another property and have your own transportation, you can find a link here to our recommendations in the surrounding area. All are roughly 5 - 20 min away from Troutbeck. You can also find many Airbnb and Vrbo rentals in the areas of Lakeville, NY; Amenia, NY; and Salisbury, CT.
For more information on the event, contact events@beet.tv
Partnership Opportunities:
Contact phil@beet.tv for more information
Vice President, Global Supply
Kargo
CRO
Beet.TV
Head of Advertising
Philo
Head of Event Operations
Beet.TV
Senior Director, Product
Instacart
General Manager, Americas
Wurl
COO
Unity
Managing Director, Northeast
MiQ
VP of Commerce Media
Koddi
Lead, Agency Partnerships
Telly
VP Agency Partnerships
Innovid
VP Marketing Communications
XR Extreme Reach
Vice President, Strategic Accounts
Cadent
Media Partnerships
Pfizer
VP, Brand Partnerships
Magnite
Executive Director, Global Agency Development
IAS
Agency Development Lead
Philo
Content Manager
Beet.TV
Senior Agency Partnership Director
IAS
Eric Flatow
Vice President, Agency Partnerships
Kargo
SVP, Digital Platform & Agency Partnerships
Alliant
SVP, Client Partnerships
XR Extreme Reach
VP, Partnerships
MRI-Simmons/NIQ
CEO & Co-founder
Pontiac Intelligence
Manager of Channel Partnerships
Attain
Director, Business Development
The Trade Desk
Editorial Director
Beet.TV
Director, Media & Entertainment Partnerships
TransUnion
Head of Agency Upfronts
Amazon Ads
Senior Vice President
MediaRadar
Director
Triplelift
Principal, Services Business Development
Mastercard
VP of Sales
Koddi
Data Strategy
Telly
Chief Business Officer
EX.CO
Manager, Enterprise Ad Sales
Roku
Contributor
Beet.TV
Chief Business Development Officer
JEGI CLARITY
Head of Agency Development
Sojern
VP, Ad Sales
Tubi
Senior, Global Agency Partner
DoubleVerify
Accounts Director, Programmatic Sales
Wunderkind
Director, Partnerships
Mastercard
VP, Head of Global Agency Partnerships
FreeWheel
Founder
Sportiva Media Ventures
CRO
Pixability
VP, U.S. Revenue, Demand
FreeWheel
SVP-Managing Director
GSTV
SVP, GM US Marketplace
Vistar Media
Director, Global Experiences
Kargo
CEO
Truthset
VP, Head of CTV Sales
TripleLift
SVP Global Sales
Illumin
Measurement Business Development
Mastercard
Senior Director, US Sales
TripleLift
VP Advertiser Solutions
PubMatic
SVP, Client Partnerships
Zeta Global
Chief Business Officer
InMobi
Co-Founder and CEO
EX.CO
Young-Ji Park
Vice President
Mastercard
Founding Member/ Chief Revenue Officer
Urban Edge Network LLC
Senior Agency Partnership Director
Nexxen
CEO
Beet.TV
SVP, Strategic Partnerships
OPERATIVE
Agency Sales Executive
Albertsons
GM
Multilocal Media
SVP | Cadent Inventory Manager
Cadent
Associate Director, Sales
VIZIO
SVP Global Agency Development
IAS
VP, Client Partnerships
Zeta Global
Group VP Demand
Magnite
VP, Head of US Sales
TripleLift
Senior Account Executive
DIRECTV Advertising
Senior Director, Business Development
The Trade Desk
SVP, Revenue
Index Exchange
VP, Strategy, Media & Entertainment
TransUnion
SVP, Sales
Attain
CTO
Pontiac Intelligence
Principal, Channel Sales & Partnerships
Instacart
SVP, Global Marketing & Communications
Magnite
Senior Director Team Lead, Programmatic Sales
Wunderkind
VP of Growth
Havas Edge
EVP, Head of US Sales
Innovid
Chief Revenue Officer
KERV.ai
Director, ATV Growth
OpenX
Arriving early? Join us for an Early Arrivals Dinner at Troutbeck.
If you have not indicated that you are arriving early, please email events@beet.tv to confirm.
Beet Retreat Berkshires Golf Outing (Sign-Up Required Here)
As retail media matures, it’s leveraging AI, identity, and CTV to drive smarter, more personalized consumer connections to become both a performance engine and strategic brand-building platform. From AI-powered insights to the next frontier of connected TV, hear how retail media is reshaping the future of advertising.
Speaker: Parbinder Dhariwal, VP, General Manager, CVS Media Exchange
Moderator: Lou Paskalis, CEO, AJL Advisory
Hear from leading agency execs on the latest trends in the ever-evolving media landscape, what keeps them up at night and the future-facing strategies they swear by.
Speaker: Cara Lewis, Chief Investment and Activation Officer, dentsu US
Speaker: Maureen Bosetti,Chief Investment Officer, IPG Mediabrands
Speaker: Joshua Palau, VP, Performance Media and Activation, Pfizer
Speaker: Adam Arnegger, Managing Partner, Executive Investment Director, Wavemaker
Moderator: Tameka Kee, SVP, Programming, Operations, CIMM
Streaming viewership continues to climb, creating a pressing need for more sophisticated ad serving, mediation, and programmatic capabilities—including more advanced supply-path optimization. This session will explore how purpose-built video ad tech can help unlock new value in streaming TV, including live environments.
Speaker: Catherine Dale, VP, Streaming Platform, Magnite
Moderator: Mike Shields, CEO, Next in Media
As the digital advertising ecosystem evolves, buyers and sellers are looking for better ways to plan, package, and activate media. This session will explore how sell-side curation helps bring more control, flexibility, and value to both sides of the ecosystem.
Speaker: Molly Visgilio, Lead, Enterprise Sales, Magnite
Speaker: Aulden Kaye Yi, Head of Advertising Partnerships, Philo
Speaker: Kevin Weigand, VP Partnerships - Video & Audio Lead, US Media Investment Solutions, Dentsu
Moderator: Rob Norman, Consultant, Portfolio of Companies
AI is rapidly transforming the media and advertising landscape, offering new ways for marketers to navigate complexity, connect with audiences, and drive performance across platforms. This fireside will address how AI is being practically applied to unify signals across viewing, browsing, and buying behaviors—and what that means for the future of media strategy.
Speaker: Marion Hargett, CRO, MiQ
Moderator: Zach Rodgers, Journalist, Consultant, Sensical Consulting
In today’s media ecosystem, decisioning is too often slowed by siloed data, fragmented measurement, and disconnected planning across screens. This panel explores how AI is modernizing the media workflow from planning through execution. Learn how tech platforms, publishers and agencies are using AI to standardize buying across partners, markets, and channels while automating complex decisions and bridging the gap between TV, CTV, and social video. We’ll cut through the AI buzz to show what applied intelligence really looks like in market — delivering smarter, faster, and more scalable outcomes across a changing media landscape.
Speaker: Moe Chughtai, Global VP of Strategy and Partnerships, Advanced TV, MiQ
Speaker: Maureen Bosetti, Chief Investment Officer, IPG Mediabrands
Speaker: Tej Desai, EVP of Client Leadership, OMD USA
Moderator: Zach Rodgers, Journalist, Consultant, Sensical Consulting
In a world where digital noise is louder than ever, brands are under pressure to deliver measurable results, personalized experiences, and trusted engagement. This session explores how new types of partners are emerging to help advertisers reach high-intent audiences with precision, scale, and transparency—driving both short-term conversions and long-term loyalty.
Speaker: Jill Moser, SVP, Customer Acquisition & Engagement, Mastercard
Moderator: Tameka Kee, SVP, Programming, Operations, CIMM
Streaming and shoppable TV are transforming live sports into powerful, real-time commerce engines—blending entertainment with instant purchase opportunities. With rapid audience aggregation and closed-loop measurement, advertisers can now connect media spend directly to outcomes. Dive into how this evolving landscape is unlocking a new era of interactive, performance-driven advertising.
Speaker: Maggie Zhang, Global Video Measurement, Amazon Advertising
Speaker: Joanna O’Connell, Chief Intelligence Officer, OMG
Speaker: Jeanine Skaats, SVP, Investment Lead, Spark Foundry
Moderator: Dave Morgan, CEO, Simulmedia
Agentic AI is poised to redefine how agencies, media owners and platforms operate—unlocking unprecedented efficiencies, automating workflows and driving smarter decision-making across every layer of the media ecosystem. As AI systems evolve from tools to collaborative agents, questions arise around interoperability, talent allocation, and the future of platform partnerships. This session explores how to harness agentic AI for sustainable growth, creative scale, and competitive advantage in a rapidly shifting media landscape.
Speaker: Mark Grether, SVP, GM, PayPal
Speaker: Amie Owen, Global Commerce Chief, IPG Mediabrands
Moderator: Lou Paskalis, CEO, AJL Advisory
The old ways of media buying don’t work in a world where platforms like Meta play by different rules. As traditional trading models fade, the industry is rethinking what it means to add value—whether through enterprise-level solutions from holding companies or agile, outcome-focused approaches from independents like Horizon. This conversation explores how the advertising ecosystem can show up differently and offer smarter, more effective ways to partner and perform.
Speaker: Colleen Soriano Weinrich, Head of Agency, Meta
Speaker: Domenic Venuto, Chief Product & Data Officer, Horizon Media
Speaker: Tej Desai, EVP of Client Leadership, OMD USA
Speaker: Chris Vale, Head of Industry Verticals and Advanced Advertising, Comcast Advertising
Moderator: Lou Paskalis, CEO, AJL Advisory
Afternoon Leisure Activities (Sign-Up Required Here)
BREAKOUT SESSIONS (Sign-Up Required Here)
TV is changing in real time for everyone. Consumers teleport across TV to access whatever content appeals to them, causing media companies to shift business models from linear cable to streaming. Conversely, media buyers need to ensure their advertising can perform and be measured against these fragmented and fluid TV audiences. Explore holistic data strategies that provide publishers a means to understand and monetize fluid audiences and media buyers to find consistency and control of their campaigns.
Featured Participant: Kevin Weigand, VP, Partnerships - Video & Audio Lead, Investment Solutions, dentsu
Featured Participant: Max Warner, Senior Director, Business Development, The Trade Desk
Featured Participant: Ryan Webb, Sr. Director, Agency Partnerships, DIRECTV Advertising
Facilitator: Zach Rodgers, Founder, Sensical Consulting
Brands, platforms, and agencies are aligning around the next wave of shopper engagement. From AI-powered personalization to retail-as-publisher strategies, the lines between media, marketplace, and experience are blurring fast. This session tackles what’s hype, what’s working, and where the real opportunities lie.
Featured Participant: Amie Owen, Global Commerce Chief, IPG Mediabrands / Kinesso
Featured Participant: Lauren Lavin, Executive Director, Commerce, WPP Media
Featured Participant: Elizabeth Donovan, Senior Vice President, Global Head of Retail & Commerce Media Networks, Acxiom IPG
Facilitator: Tameka Kee, SVP, Programming & Operations, CIMM
Clients are no longer asking whether AI is being used in marketing strategies—they’re asking how it’s being used to drive results. The conversation will focus on the practical applications of AI in advertising and how advertisers can use this technology to enhance targeting, optimize creative strategies, and streamline media buying processes. Also, participants will explore how AI is shaping the future of marketing, and how advertisers can invest in its potential to stay ahead of the curve, ensuring that innovation translates into measurable outcomes.
Featured Participant: Jeanine Skaats, SVP, Investment Lead, Spark Foundry
Featured Participant: Elizabeth Cagen, SVP of Investment, Digitas
Featured Participant: Domenic Venuto, Chief Product & Data Officer, Horizon Media
Facilitator: Lou Paskalis, CEO, AJL Advisory
As consumer demand accelerates for free, ad-supported streaming, the entire CTV ecosystem is rethinking how to unlock scale without sacrificing precision. This conversation will explore how FAST and AVOD models are reshaping audience reach, data-driven targeting and monetization. From measurement hurdles to new premium programmatic opportunities, tackle what’s working, what’s not, and what’s next in the evolving streaming landscape.
Featured Participant: Cintia Gabilan, SVP of Product Development, IAB
Featured Participant: Val Bischak, Director, Advertising Sales, Netflix
Featured Participant: Joanna O’Connell, Chief Intelligence Officer, OMG
Facilitator: Mike Shields, Analyst, Next in Media
Share breakout session takeaways on CTV, AI, retail/commerce and data/identity and explore what they really mean for advertising strategies moving forward.
Speaker: Zach Rodgers, Journalist, Consultant, Sensical Consulting
Speaker: Mike Shields, CEO, Next in Media
Speaker: Lou Paskalis, CEO, AJL Advisory
Moderator: Tameka Kee, SVP, Programming, Operations, CIMM
As the advertising landscape evolves and becomes more fragmented, media companies are no longer operating in isolation. They're reaching beyond their own ecosystems to gain a more complete view of ad performance. By leveraging first-party data, full-funnel insights, and deeper collaboration with partners, these companies are stepping into a more strategic role in marketing. This session explores how this shift is reshaping the advertising ecosystem—unlocking new opportunities for measurement, innovation, and impact.
Speaker: Hania Faridi, Senior Vice President, Digital Partnerships, Mastercard
Speaker: Lauren Lavin, Executive Director, Commerce, WPP Media
Speaker: Elizabeth Donovan, Senior Vice President, Global Head of Retail & Commerce Media Networks, Acxiom IPG
Speaker: Julian Zilberbrand, Global Head of Data Solutions and VP Commercial, LG Ads
Moderator: Tameka Kee, SVP, Programming, Operations, CIMM
Discuss how search is evolving beyond traditional queries into a dynamic, personalized experience by exploring new ways to connect with audiences through community-driven content and smarter, AI-powered discovery. Dig into how search can become a powerful tool to drive engagement and deliver real impact in tomorrow’s digital landscape.
Speaker: Elizabeth Cagen, SVP of Investment, Digitas
Speaker: Cami Kalvaria, Director of Product Marketing, Reddit
Moderator: Mike Shields, CEO, Next in Media
In today’s fragmented media landscape, the most effective advertising doesn’t just interrupt—it entertains. Investment-led creativity unlocks new opportunities beyond traditional ad spaces, blending content, media, and storytelling to deliver breakthrough brand moments. By bringing entertainment experiences to life across screens, advertisers can connect more deeply with audiences and drive greater impact.
Speaker: Heather Sparks, EVP, Head of Content, Zenith
Moderator: Tameka Kee, SVP, Programming, Operations, CIMM
Beet Retreat Berkshires Golf Outing
Start Time: Sunday, July 20 at 1pm
Location: Hotchkiss Golf Course, Lakeville, CT
Join us for a great afternoon of golf! The Hotchkiss Golf Course, designed in 1924 by prominent golf course architect Seth Raynor, circles the campus of the school, offering incredible views of Lake Wononscopomuc and the surrounding Berkshire-Taconic mountains. At just over 3,000 yards and a par of 35, the nine-hole course provides challenging play.
Garrett Goodbody Preserve Hike
Led by Marc Mallett
Time: Monday, July 21 at 2:30pm
Location: Garrett Goodbody Preserve Trail
(2 mile loop trial over 107 acres)
Difficulty level: Moderate
Elevation Gain: 515 feet
The preserve lies on the southern reach of Indian Mountain, and combines acres of high-value farmland with a protected corridor to the highest elevations on Indian Mountain. Spanning 107 acres, it features a loop trail that climbs to an elevation of 1,065 ft. Three separate viewpoints can be found along the trail—Sharon Valley, Millerton Valley, and Mudge Pond—each one featuring a bench on which to take in some of the most spectacular views in this area of Sharon. Between them lies a highly intact forest that offers habitat for a multitude of interior forest birds such as the scarlet tanager, Eastern wood pewee, and many species of woodland warblers.
A Breast Cancer Conversation
Time: Monday, July 21 at 2:30pm
Location: Troutbeck
All are invited – attendees and partners – to attend a group chat with Kathy Plesser, MD, Manhattan radiologist (& Andy's wife!), who will host an interactive conversation about breast cancer screening, genetics, therapies and related topics around women's health.
Wellness Activities
Time: Monday, July 21 at 2:30pm
(choice of one of the below)
Location: Troutbeck
Yoga Flow
An energizing flow of practices accessible to all adults (no experience with yoga is needed to attend), with a skillful in-house facilitator guiding you into more mobility, strength, and breath.
Dance It Out Kinesoma
Join in a dance-based movement experience for joy, fun, and rockin’ out to celebrate this time together! Guided through slow and gentle floor warm ups, into faster dynamic movements around the studio space, you’ll move to music from all over the world, and wind down with a meditative moment. No background or experience with dance is needed.
Orvis Sandanona Clay Shooting - CLOSED
Time: Monday, July 21 at 2:30pm
Meeting Location: Troutbeck
Location: Orvis Sandanona Shooting Grounds, 3047 Sharon Turnpike, Millbrook, New York 12545
Orvis Sandanona in the village of Millbrook, is iconic in the region as the oldest permitted shooting preserve in the United States. The main clubhouse was built during the presidency of Thomas Jefferson, and the four-hundred-acre property has been host to a parade of discerning wingshooters ever since. Join us for an afternoon of private instruction and shooting on the sporting clays course, followed by light snacks and refreshments.
Take a Ride on an Electric Bike
Time: Monday, July 21 at 2:30pm
Meeting Location: Troutbeck
Location: Covered Bridge Electric Bikes, 421 Sharon Goshen Turnpike, West Cornwall, Connecticut 06796
Want a quiet ride on rolling hills or would you prefer to see how much climbing you and your electric bike can do? Our route will take us through quaint villages, rural farmland, beautiful waterfalls, lakes and more! From first timers to experienced cyclists.
On Monday evening, we will have a live auction benefitting Breastcancer.org. You can also make a contribution via this dedicated link.
Our auction items this year include:
• Two courtside tickets for the Women’s Final at the US Open on Saturday, September 6, including access to the JPMorgan Chase hospitality lounge with great food, private restrooms and an open bar
Thank you JPMorgan Chase!
Tickets are courtside in section 64 row G and are $2377.94 per ticket face value.
The winner will receive via email the US Open Tickets for the Women’s Final three to four days ahead of the event date. The email will come from - US Open Tickets usopen.tickets@ jpmchase.com. Tickets will serve as the hospitality pass, as well.
The event sells out, and pairs of tickets have typically gone for $10,000 on StubHub!
• 75" LG TV
Thank you LG Ad Solutions!
• TOD's T Timeless Crossbody Bag
Soft calfskin leather handbag comes with the covered T Timeless turn-lock buckle. Featuring a fixed handle with metal inserts and an adjustable, removable shoulder strap, it comes with a suede interior, divided into three practical compartments. Length 7.7 ins x Height 4.3 ins x Depth 3.3 ins.
Value: $2,525
Travel to the event is approximately a 2-hour drive from Manhattan. Beet.TV will be providing a chartered bus service from Manhattan to the Retreat on Sunday, July 20 at 10 am, and return on Tuesday, July 22 at 2 pm. It is also reachable via Metro North - Grand Central to Wassaic, NY. The nearest major airport is Bradley/Hartford, a 75-minute drive away.
Sign up here for the Beet Bus from Manhattan
The main event programming will take place at Troutbeck in Amenia, NY. We have special group rates at Troutbeck, The Sharon Country Inn, and Interlaken Inn as part of the Retreat and where shuttles will be offered for evening functions, and to/from Troutbeck only. Reservations must be made on your own by calling directly, or through the property website/email as noted for each below. Please book your lodging needs by June 1, 2025. After the booking deadline, rooms will be based on each property's remaining inventory.
Should you wish to stay at another property and have your own transportation, you can find a link here to our recommendations in the surrounding area. All are roughly 5 - 20 min away from Troutbeck. You can also find many Airbnb and Vrbo rentals in the areas of Lakeville, NY; Amenia, NY; and Salisbury, CT.
It is important to also note that Ubers and Taxis are not reliable in the area. We are happy to recommend Morning Star Livery or Avon Limo for any transportation needs you have during the Retreat. Morning Star Livery can be reached at 914-330-3741 and Avon Limo can be reached at 203-660-7272, but both do require reservations in advance.
Troutbeck (Beet Retreat Main Event Venue) - SOLD OUT
515 Leedsville Road
Amenia, NY 12501
845.789.1555
Room Rate: Rates start at $575, but room categories and rates vary, please view on their website. A 5% discount has been extended as a courtesy.
To book lodging here, please email reservations@troutbeck.com (preferred) or call 845.789.1555 and ask for Reservations. Please indicate you are booking under the Beet.TV room block. They aim to return calls and emails within 48 hours.
Sharon Country Inn - SOLD OUT
1 Calkinstown Road
Sharon, CT 06069
860.364.0036
Room Rate: Rates start at $199, but room categories and rates vary, please view on their website.
To book lodging here, please book online and use code BEETTV. You can also email: reservations@sharoncountryinn.com.
74 Interlaken Road
Lakeville, CT 06039
1.800.222.2909
Room Rate: $289 - $319 per night, but other room categories and rates vary, please view on their website.
To book lodging here, please book online or call 860-435-9878 locally, 800-222-2909 toll free. The booking code for the special group rate is 9118 that you will need to reference as the company discount.
