The Beet Retreat, one of advertising’s premiere executive gatherings for the vanguards of media, returns to the Troutbeck Estate Resort July 27-29, 2026.

The immersive three-day retreat will feature intimate, high-level conversations on the rapidly changing advertising landscape in a relaxing, countryside setting that encourages the sharing of business intelligence and the forging of new professional relationships.

Topics will include:

Agentic Media and the Automation Shift – How AI-driven buying is changing planning, optimization, and the role of human decision-making.

Commerce Media Everywhere – The expansion of commerce and retail media into a full-funnel, cross-channel force reshaping budgets and partnerships.

CTV’s Premium Reckoning – As dollars flood into CTV, the tension grows between maintaining a high-quality viewing experience and delivering the targeting, measurement, and outcomes marketers now expect.

Identity, Data and the Power Shift – Why first-party data is becoming the core currency, and how brands and platforms are rebuilding around it.

 
Outcomes Over Everything – The move from impressions to impact, as marketers demand measurable business results across every channel.

The Retreat is limited to 120 attendees. 

For more information about the experience at our summer Beet Retreat, please see our agenda, coverage and video highlights from Beet Retreat Berkshires 2025.

For more information on the event, contact events@beet.tv

Partnership Opportunities:

Contact phil@beet.tv for more information

Beet Retreat Berkshires Golf Outing

Start Time: Monday, July 27 at 11am

Location: Wyantenuck Country Club in Great Barrington, MA

Join us for an afternoon of golf before we kick-off the Retreat at Wyantenuck Country Club in Great Barrington, Massachusetts. This course features a beautifully maintained 18‑hole course dating back to 1896, and is known for its breathtaking views of the Berkshires, rolling terrain, and a layout that blends challenge with playability.

Limited to 24 players.

Enhance your user experience and build brand equity with your design vernacular.

Garrett Goodbody Preserve Hike

Led by Marc Mallett

Time: Tuesday, July 28 at 2:00pm

Location: Garrett Goodbody Preserve Trail 

(2 mile loop trial over 107 acres)
Difficulty level: Moderate
Elevation Gain: 515 feet

The preserve lies on the southern reach of Indian Mountain, and combines acres of high-value farmland with a protected corridor to the highest elevations on Indian Mountain. Spanning 107 acres, it features a loop trail that climbs to an elevation of 1,065 ft. Three separate viewpoints can be found along the trail—Sharon Valley, Millerton Valley, and Mudge Pond—each one featuring a bench on which to take in some of the most spectacular views in this area of Sharon. Between them lies a highly intact forest that offers habitat for a multitude of interior forest birds such as the scarlet tanager, Eastern wood pewee, and many species of woodland warblers. 

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A Breast Cancer Conversation 

Time: Tuesday, July 28 at 2:00pm

Location: Troutbeck 

All are invited – attendees and partners – to attend a group chat with Kathy Plesser, MD, Manhattan radiologist (& Andy's wife!), who will host an interactive conversation about breast cancer screening, genetics, therapies and related topics around women's health.  

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Beet Pool Time!

Time: Tuesday, July 28 at 2:00pm

Location: Troutbeck Pool

Join us for a relaxing afternoon in the sun at the beautiful “Beet Pool” at Troutbeck following lunch.

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Wellness Activities

Time: Tuesday, July 28 at 2:00pm 

(choice of one of the below)

Location: Troutbeck

Yoga Flow

An energizing flow of practices accessible to all adults (no experience with yoga is needed to attend), with a skillful in-house facilitator guiding you into more mobility, strength, and breath. 

Dance It Out Kinesoma

Join in a dance-based movement experience for joy, fun, and rockin’ out to celebrate this time together! Guided through slow and gentle floor warm ups, into faster dynamic movements around the studio space, you’ll move to music from all over the world, and wind down with a meditative moment. No background or experience with dance is needed.

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Take a Ride on an Electric Bike

Time: Tuesday, July 28 at 2:00pm

Meeting Location: Troutbeck

Location: Covered Bridge Electric Bikes, 421 Sharon Goshen Turnpike, West Cornwall, Connecticut 06796

Want a quiet ride on rolling hills or would you prefer to see how much climbing you and your electric bike can do? Our route will take us through quaint villages, rural farmland, beautiful waterfalls, lakes and more!  From first timers to experienced cyclists. 

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Orvis Sandanona Clay Shooting - CLOSED

Time: Monday, July 21 at 2:30pm

Meeting Location: Troutbeck

Location: Orvis Sandanona Shooting Grounds, 3047 Sharon Turnpike, Millbrook, New York 12545

Orvis Sandanona in the village of Millbrook, is iconic in the region as the oldest permitted shooting preserve in the United States. The main clubhouse was built during the presidency of Thomas Jefferson, and the four-hundred-acre property has been host to a parade of discerning wingshooters ever since.  Join us for an afternoon of private instruction and shooting on the sporting clays course, followed by light snacks and refreshments.

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Beet Retreat Berkshires Golf Outing

Start Time: Sunday, July 20 at 1pm

Location: Hotchkiss Golf Course, Lakeville, CT

Join us for a great afternoon of golf! The Hotchkiss Golf Course, designed in 1924 by prominent golf course architect Seth Raynor, circles the campus of the school, offering incredible views of Lake Wononscopomuc and the surrounding Berkshire-Taconic mountains. At just over 3,000 yards and a par of 35, the nine-hole course provides challenging play.

Enhance your user experience and build brand equity with your design vernacular.