Celebrating its 20th anniversary, Beet.TV returns to Cannes with its mix of impactful networking, compelling programming, and premium video production focused on the what’s new and next for media investment.
Taking place in Salon Dinard at The Hotel Majestic, The Beet.TV Stage will feature engaging conversations with top executives in media and advertising. Off-stage,Beet.TV will produce scores of Cannes Lions video interviews with industry leaders that will be viewed for months to come.
To celebrate this milestone, Yahoo is hosting an anniversary celebration on the beach of the Martinez Hotel on Tuesday, June 23 from 5:30 – 7:00PM.
Be sure to catch our annual Beet Art exhibit along the Croisette, just outside the Palais.
Sponsorship Opportunities:
See our Cannes 2026 information or contact phil@beet.tv for additional details.
As audiences place greater value on experiences, a new class of media is reshaping how brands build relevance, connection, and growth. Experience-driven platforms are creating new opportunities for brands to engage consumers in high-attention, high-intent moments across the customer journey. This conversation will explore how these platforms bring together real-world engagement, first-party data, and premium environments to help marketers connect with consumers in more meaningful and measurable ways. For marketers, that translates into showing up when consumers are most engaged and creating moments that are not only immersive and memorable, but meaningfully connected to business outcomes. Attendees will leave with a clearer understanding of how brands can identify the right high-intent moments, activate against them effectively, and measure impact.
As healthcare and pharmaceutical marketers face growing pressure to drive business outcomes, they’re turning to retail media networks to prove that their media investments drive real-world patient outcomes. This conversation will explore how marketers can close the loop between media exposure and business results in a complex healthcare ecosystem. Leaders will discuss how the ability to understand the full customer journey across platforms gives marketers a clearer view of what is working, helps them reach the right audiences more effectively, and makes it easier to measure the impact of media investments across channels.
Agentic AI is beginning to reshape media planning, pushing agencies and brands beyond experimentation toward scalable systems built with transparency, accountability, and guardrails. This session explores how AI-driven media strategies and tools are helping marketers tap into deeper planning intelligence and data-driven recommendations while ensuring human oversight, responsible decision-making, and long-term sustainability remain central to the workflow.
The lines between podcasts, streaming video, and connected TV are rapidly disappearing as audiences increasingly consume creator-led content across screens and formats. In this conversation, Omnicom’s Maureen Bosetti explores how the convergence of audio and CTV is reshaping media planning, measurement, and storytelling—and why marketers must rethink how they value attention in a cross-platform world.
The future of CTV isn’t about bigger, hungry audiences – it's about better moments. The Hershey Company and Roku challenge the industry to extend streaming beyond just a brand play and start designing for shoppable occasions. They'll reveal how tentpole storytelling, audience insights, interactivity, and closed-loop measurement delivered $4+ ROAS and 84% new-to-brand buyers – Drum Award-winning proof that the living room's biggest screen is becoming an accountable commerce channel.
CTV has evolved into a core component of the modern television mix, attracting growing investment as marketers demand greater accountability, flexibility, and measurable business outcomes. In this conversation, Starcom’s Kristin Harlow examines how client expectations around TV are changing, why CTV is increasingly viewed as a performance channel, and how emerging formats such as shoppable video are bringing commerce and television closer together than ever before.
TV measurement needs a reckoning. Platforms are grading their own home work, there is no unified view across the ecosystem while the incumbent measurement solutions were built for a world that no longer exists. In this fireside chat, Viant Technology CEO Tim Vanderhook break down why reach and frequency are not the right metrics for today, and why attention is what actually connects CTV investment to business outcomes. They will discuss Viant's acquisition of TVision, the only nationally representative provider capturing second-by-second attention and in-room presence, and what it means for how advertisers plan, buy, and measure streaming going forward. The question is no longer "did my ad run?" It's "did anyone actually watch it?" and for the first time, the industry has a real answer.
CTV has rewritten the rules of advertising, but the metrics used to evaluate it are still playing by the old ones. In high-impact environments where sight, sound, and motion combine on the biggest screen in the home, measuring with digital proxies leaves enormous value on the table for marketers. This session unveils new data on why the metrics marketers have relied on for decades fail to predict whether a campaign actually moved the needle. Hear how leading brands are putting attention signals to work in their media planning today, and what it means for where they buy, how they bid, and what they measure. Are you buying reach...or are you buying impact?
On-site retail media is maturing. The real question at Cannes isn't how to optimize what exists, it's where the next decade of growth actually comes from. Matt Conlin lays out the case for near-endemic expansion, post-transaction inventory, and in-store activation as the strategic verticals that will define commerce media's next S-curve and explains why the transaction moment, powered by declared first-party data at scale, is the most undervalued surface in the market.
Everyone at Cannes is talking about where commerce media goes next. This panel features the retailers already there. Dick’s Sporting Goods and CVS Media Exchange join Fluent’s Tim Lukens to share what near-endemic expansion looks like in practice, from category selection to in-store activation to proving incrementality. No theory. No roadmap slides. Just what’s working, what surprised them, and what the transaction moment is actually worth when you stop leaving it on the table.
A rapidly growing segment of Commerce Media is emerging within Last-Mile delivery platforms, where high-intent consumer moments and on-demand behaviors are reshaping how brands connect and convert. As consumers increasingly expect “anytime, anywhere” fulfillment, delivery aggregators have become critical touchpoints—enabling brands to meet demand in real time, within logged-in, purchase-ready environments. This session explores how brands - across categories from CPG to regulated industries like Alc Bev—are approaching these platforms as strategic retail partners. By planning across a diverse mix of ad formats and leveraging deterministic purchase data, brands can drive more precise engagement and performance.
As retail media, commerce data, and AI-driven targeting reshape consumer marketing, the grab-and-go convenience store is emerging as a powerful environment for impulse-driven discovery and real-world conversion. In this panel, leaders from Publicis Commerce and Axonet explore how brands are rethinking convenience retail through smarter data, location intelligence, and shopper behavior insights to capture high-intent moments when purchase decisions happen instantly.
The next 24 months will be defined by how effectively organizations turn AI from experimentation into enterprise-wide advantage. This fireside explores the leadership decisions required to drive AI adoption, prepare the workforce for transformation, and make disciplined technology investments that deliver lasting business value in a rapidly changing commerce landscape.
As trusted consumer signals wane and consumer privacy expectations rise, brands are moving beyond tactical questions about identifiers toward a more fundamental challenge: how to build a durable, data strategy that can support real-time audience creation, enrichment, activation, and measurement in a single connected flow. Hear why a privacy-centric approach, partner interoperability and ecosystem scale are the must haves to help brands build trusted partnerships and drive stronger business outcomes than siloed, bolt-on or non-neutral alternatives.
As brands, publishers, agencies, and platforms rethink audience strategy in the wake of third-party cookie deprecation, first-party data alone is proving insufficient to deliver the context, scale, and interoperability needed to move consumers from interest to action across owned and paid channels. This panel will explore what trusted data collaboration looks like in practice — from real-time audience monetization and full-funnel measurement to AI-driven decisioning and partner-sourced enrichment — and examine how organizations are balancing privacy, performance, and competitive sensitivity while building the next generation of durable marketing and advertising ecosystems.
As premium video reshapes healthcare advertising, hear from Genentech’s Marc Minassian on how data-driven storytelling is helping pharma brands navigate a complex, highly regulated media landscape with greater precision and impact. This conversation highlights how smarter activation unlocks meaningful engagement and drives stronger performance across the patient journey.
As healthcare marketing evolves, data-driven programmatic and premium video are enabling more effective, privacy-conscious audience buying. In this conversation, leaders from Swoop, Genentech and The Trade Desk explore how brands can reach high-intent patients and providers with greater relevance while balancing compliance, personalization, and measurable outcomes.
The Trade Desk Commerce Media Hour: A Beet.TV Leadership Session at Cannes presented by The Trade Desk
Retail media has long promised seamless connectivity—but most advertisers still experience fragmentation across systems, teams, and measurement. This session explores whether a truly unified model is beginning to take shape, what’s materially different now, and where gaps remain. Expect a practical look at how integration is changing planning, activation, and measurement—and what brands should test, rethink, and prioritize next.
How premium brands turn cultural relevance into measurable commerce. Explore why culture precedes conversion; how curation, access, and experiences move premium consumers from aspiration to action, and what it takes to activate quickly and measure impact—treating culture-led commerce as context + meaning + timing, not just audience segments.
Media is becoming increasingly automated, personalized, and screen-based, while out of home is standing out for its ability to connect with people in the real world through presence, context, and shared cultural moments that digital alone can’t replicate. In this conversation, media leaders and digitally native marketers explore why OOH is gaining renewed relevance, and how brands rooted in digital are turning to the physical world to drive attention, emotion, and lasting impact.
Performance marketing is entering a new era as AI and agentic technologies transform how campaigns are planned, optimized, measured, and personalized in real time. This conversation will explore how brands, agencies, and media companies are leveraging intelligent automation, predictive insights, and agentic AI systems to move beyond traditional metrics toward more adaptive, outcome-driven performance strategies across converged media and CTV.
The media industry stands at an inflection point that will separate the architects of the next era from the casualties of it. AI is fundamentally reshaping how value is created, captured, and delivered across the media and marketing ecosystem. In a world of infinite content, the most valuable differentiator is no longer reach or scale, but human judgment—the taste, discernment, and strategic thinking that give AI direction. The leaders who combine AI with strong human insight will define the next era of marketing, while those who rely on automation alone risk being left behind.
As agentic technology moves from concept to reality, the friction between automated buying and premium pricing continues to rise. In this session, [Google Sellside Speaker] shares how Google Ad Manager is building Gemini models into solutions that can help grow publisher revenue and increase yield. We will explore how Google Ad Manager is harnessing AI to drive value through content classification, the activation of unique publisher audiences, and the cultivation of meaningful direct connections between buyers and sellers.
The rise of agentic tools presents a unique challenge for the digital ecosystem: balancing the efficiency of automated demand with the preservation of premium inventory value. This cross-continental panel will discuss the practicalities of protecting premium inventory. From leveraging first-party data in a privacy-first world to standardizing content signals across global markets, we will examine how both publishers and agencies can thrive in an agentic future.
The agentic commerce market is here — growing faster than any channel in a decade and already separating the brands that are ready from those that are not. Roughly 500 agentic storefronts are already live inside ChatGPT alone. The relevance baseline is being set today. First movers will be the hardest to displace. In this fireside conversation, DaVinci Commerce CEO Diaz Nesamoney unpacks the market forces reshaping commerce and why the Agentic BrandStore — the brand-controlled, contextually intelligent experience layer — is helping brands move from discoverable to chosen.
As consumers increasingly use AI platforms as the starting point for commerce, brands must rethink how they engage audiences across the entire path to purchase. They must also determine how to leverage rich brand curated content, including reviews and lifestyle content, to build consumer trust before they purchase. This conversation explores how agentic commerce is reshaping discovery, experience, and conversion, and why trust, content, user experience, and seamless transactions are becoming critical growth drivers.
In the U.S. alone, CPG trade spending exceeds $200 billion annually, yet this massive investment has historically been a "black box", isolated from digital media strategy and real-time performance data. As the physical shelf and the digital screen become one, the industry is witnessing a massive shift: Trade and Retail Media are no longer separate line items, but a single, unified engine for growth. This session looks at how the "Last Mile" and the "Verified Transaction" are merging to redefine the marketing funnel and explores how brands are moving away from siloed budgets to one where retail investment is as measurable, targetable, and dynamic as a digital ad.
As media becomes increasingly automated and digitally saturated, brands are placing renewed value on channels that create real-world visibility, cultural relevance, and human connection. From creators and podcasts to experiential marketing and social storytelling, this conversation will explore how today’s strongest brands are blending digital influence with physical presence, and why out of home continues to play a uniquely powerful role in the modern omnichannel media mix.
Sports and live cultural moments remain among the few experiences that bring large audiences together in real time, creating powerful opportunities for brands to connect with consumers. From major sporting events and team partnerships to everyday moments of movement and community, OOH is uniquely positioned to capture attention, build fandom, and drive measurable business results. This session will explore how advertisers are using OOH to activate around sports, fuel performance outcomes, and turn real-world presence into action across the consumer journey. As out of home evolves into a powerful performance channel, industry leaders will discuss how context, presence, and real-world connection are helping brands deliver measurable results in high-attention environments.
OOH has evolved into a connected media ecosystem that reaches consumers throughout the rhythms of everyday life. From travel and commuting to fueling up, shopping, and entertainment, brands are using OOH formats across environments to create more consistent, context-aware engagement. This conversation will explore how advertisers are thinking holistically about presence across the physical world and why the diversity of OOH environments has become one of the medium’s greatest strengths.
Media is becoming increasingly automated, personalized, and screen-based, while out of home is standing out for its ability to connect with people in the real world through presence, context, and shared cultural moments that digital alone can’t replicate. In this conversation, media leaders and digitally native marketers explore why OOH is gaining renewed relevance, and how brands rooted in digital are turning to the physical world to drive attention, emotion, and lasting impact.
In this fireside conversation, Mutinex CEO Henry Innis and Dr. Mark Ritson explore what it really takes to move from legacy marketing proxies to outcomes-based measurement. Drawing from Ritson’s firsthand experience implementing Marketing Mix Modeling within his own business, MiniMBA, offering a "practitioner’s-eye" view of the process, the results and the impact and incorporating his observations about what the panel got right and where the conversation will be headed in the second half of 2026.
As AI reshapes the consumer journey and accelerates the rise of agentic buying, marketers are entering a new era where media investment will be judged less by legacy proxies and more by transparent, outcome-driven performance. In this state-of-the-state conversation, senior marketers, agency leaders, and practitioners explore how predictive modeling, AI-powered decisioning, and outcome-based measurement are redefining growth, accountability, and the future economics of marketing.
