Clean room solutions have become widespread by brands, platforms and publishers. But are these clean rooms actionable, interoperable and efficient? What's next for clean room technology in making them more useful in the marketing ecosystem?
Speakers:
Travis Clinger SVP, Activations and Addressability, LiveRamp
Kimberly Bloomston SVP, Product, LiveRamp
Michael Bregman Chief Data Officer, Havas
Delphine Hernoux Chief Data & Analytics Officer, NA, GroupM NA
Travis Scoles SVP, Advanced Advertising, Paramount
Moderated by Jon Watts
This session will explore how the media industry is navigating the multi-
currency world, how investment dollars have shifted, how industry tools have evolved and how multi-currency is creating new marketing opportunities and efficiencies.
Speakers:
Carol Hinnant CRO, Comscore
David Kline President, Spectrum Reach & EVP, Charter, Charter Communications
Dan Callahan SVP Strategy & Innovation, Fox
Lou Paskalis Chief Strategic Officer, Ad Fontes Media
Scott Ensign Chief Strategy Officer, Butler Till
Abbey Thomas CRO, OpenAP
Moderated by Jon Watts
Programmatic Realized: How Addressability Is Broadening Ad Buying in the TV World – presented by Proximic by Comscore
The session will explore programmatic’s coming of age in TV advertising. From AVOD, SVOD, to CTV, panelists will share how they’re navigating this fast-changing marketplace.
Speakers:
Rachel Gantz Managing Director, Proximic by Comscore
Leo O’Connor SVP Advertising, Paramount
Kacinda Belk VP, Demand Ad Platforms Product Management, Yahoo
Ryan McConville EVP of Ad Platforms & Operations, NBCU
Jennifer Parniani SVP Global Strategy & Activation, Amazon, Matterkind
Moderated by Jon Watts
As expectations from marketers around ROI on their investment continues to increase, understanding and proving outcomes has never been more important. How outcomes are measured and how marketers determine full funnel measurement will be the focus of this conversation.Â
Speakers:
Rob Cukierman GM, Measurement, LoopMe
Andrea Zapata EVP, Head of Ad Sales Research, Measurement & Insights, WBD
Lisa Coffey Global CRO, LoopMe
Lisa Giacosa Global Chief Investment Officer, Spark Foundry
Michael Piner EVP, Advanced Advertising, MediaHub
Moderated by Jon Watts
Join Yahoo and Beet.TV for cocktails on the beach!
Yahoo Beach @ Martinez Beach Restaurant & Pier
73 Boulevard de la Croisette
Cannes, France
If you would like to request an invitation, please email events@beet.tv
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The CIMM Summit on Innovations in Measurement and Currency Agenda
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3pm – The Quality Debate
What does premium really mean, can we measure it objectively, and should advertisers care?
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Speakers:
Kelly Abcarian, NBCU
Kate Alessi, Google
Luke Lambert, OMD
Karen Nelson-Field, Amplified Intelligence
Moderated by Jon Watts
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3:30pm – Collaboration, Clean Rooms & Data-Driven TV
This roundtable discussion will explore the (r)evolution of data-driven TV – from the current state of clean rooms and multicurrency workflows, to a vision of what true collaboration around data might empower in the future.
Speakers:
Justin Rosen, Ampersand
Bill Stratton, Snowflake
Daniella Harkins, LiveRamp
Jason Manningham, Blockgraph
Moderated by Tameka Kee
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4pm – Identity and Precision in a World with No Pixels
How are media owners leveraging innovations in identity and targeting to deliver precision and maximize ROI in a post-cookie, privacy-centric market?
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Speakers
Emily Kistner, Adstra Data
Robert Ivins, Telly
Larry Allen, Comcast Advertising
Dana McGraw, Disney
Moderator: Tameka Kee
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4:30pm – The Future of Video Measurement Is Converged
How will connected TVs and streaming data transform media measurement in the 2020s?
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Speakers
Justin Evans, Samsung Ads
Krista Panoff, Innovid
Chris Wilson, Hyphametrics
Dan Rosenfeld, DIRECTV
Yan Liu, TVision
Moderated by Jonathan Steuer
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5pm – The Big Debate: The Future of Trading, Measurement and Currency
What is the long-term future of measurement, currencies and media trading and what will look most different in 2030?
Speakers
Ashwin Navin, Samba TV
Kelly Metz, OMG
Deirdre Thomas, Nielsen
Sean Muller, iSpot
Kevin Krim, EDO
Moderated by Jon Watts
All events take place at the Beet.TV Villa (Villa des Fleurs), a 12-minute drive from la Croisette. As space is limited, please us know at your earliest convenience if you are able to join us.Â
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For more information, contact events@beet.tv
