Join our panel on end-to-end sustainability and its impact on brand- consumer engagements. Discover how leading brand marketing executives are integrating sustainable practices into their brand messaging strategies to drive sustainable growth and how agencies are partnering with those brands to make sustainable media practices more actionable and transactable. Gain insights into innovative approaches and learn what it means to think responsibly about your brand and its media.
The advertising and marketing communications industry has a superpower - the ability to educate, influence and change behavior as well as shape the future. We’ll address some best practices and practical solutions to advancing our collective efforts focusing on collaboration over competition and embracing the experience and learnings of others. We’re bringing together sustainability leaders across the agency sector charting the path for their agencies as well as their clients.
Join Sharethrough’s CMO, Ben Skinazi and Ad Net Zero’s John Osborn as they discuss the steps Sharethrough has taken to bring more sustainable and scalable media products to brands and publishers. Learn about Sharthrough’s 3-step approach to decarbonizing digital media and how they are bringing real, measurable solutions to the market.
What are best practices for measuring the GHG emissions from media buys? What is the status of an industry standard? Where can we make the biggest impact? Supply chain integrations or creative? What are examples of brands and agencies decarbonizing their media spend while improving performance and efficiency? What are the biggest challenges that you face, when trying to take action to reduce a campaign’s emissions?
Do you know the climate impact of your ad production? Ad Net Zero Action #2 is focused on helping agencies and production companies' commitment to zero waste / zero carbon production. Join John and Traci as they discuss the environmental impact of ad production and share tips for making meaningful and measurable reductions and improvements.
What Lessons Can The Ad Net Zero Campaign Learn From The Success Of The Viewability and Brand Safety Movements?
The viewability and brand safety movements transformed the digital ad industry a decade ago. Born out of a desire to tame a “Wild West” media landscape beset with fraud and the rapid rise of new digital platforms and publishers, they created new standards across the industry.Fast forward to 2023, and the digital ad industry faces an even bigger, more serious challenge – its impact on the climate emergency. The internet has a larger carbon footprint than the airline industry, with a hefty chunk of those emissions generated by online ads. Join Alison Weissbrot, US Editor of Campaign, and a panel of experts as they discuss the lessons Adland’s response to the climate crisis can learn from the success of the viewability and brand safety movements.
IPG Mediabrands empowers its agencies to take action in the pursuit of responsible media practices. Discover how the holding company leverages strategic partnerships to integrate sustainability into brand activations within their media planning and buying operations. IPG Mediabrands will be debuting their latest Media Trials findings, unveiling valuable insights for the industry that provide insight into the correlation between ad performance and sustainability.
All events take place at the Beet.TV Villa (Villa des Fleurs), a 12-minute drive from la Croisette. As space is limited, please us know at your earliest convenience if you are able to join us.
For more information, contact events@beet.tv
Shuttle van service operates between the Villa and the JW Marriott on the Croisette, beginning at 9am. Priority is given to speakers & sponsors.
