Data and IP-delivered platforms have redefined the scope and impact of addressable TV. The value of addressable TV and how marketers embrace the solution will be explored in this panel.

Speakers:

Kevin Arrix, SVP, DISH Media
Carolyn Sheflin Vice President, Advanced Advertising Sales, Spectrum Reach

Maureen Bosetti Chief Investment Officer, Initiative
Joe Keating Analytics & Consumer Insight Associate Director, Hill's Pet Nutrition

Brian Lin SVP, Product Management, Advertising, TelevisionUnivision

Moderated by Jon Watts

As streaming video continues to lead ad sector growth, so are new ways to activate key drivers of capturing new audiences. From attention measurement to actionable outcomes with optimized creative, this session will breakdown how the space is evolving and what lies ahead.

Speakers:
Monique Pintarelli President, North America, Teads
Chrissie Hanson CEO, OMD USA
Nicola Lewis Global CEO, Finecast
Zach Chapman Senior Vice President, Global Partnerships, NBCU

Abbie Reichner VP, Programmatic Strategy & Operations, Fox

Daniel Bueckman Senior Director, Global Paid Media, Mailchimp

Moderated by Tameka Kee

No matter how you describe her, a badass boss is a force to be reckoned with – resilient and respected. She Runs It will host a luncheon with Beet.TV and TransUnion to feature and celebrate the Best of the Badass Bosses. Some of the industry’s most revered leaders will share their strategies, reveal their soft spots, and teach their skills during a conversation that will inspire all. The voices and stories will also be captured in a Beet.TV series of the same name with a goal to liberate the badass that lives inside all of us. To register for this luncheon, please RSVP here with code: BOTBAB.

Introductory Remarks: Julie Clark SVP, Diversified Markets, Media & Entertainment, TransUnion

Speakers:

Michelle Crossan-Matos Chief Marketing Officer, Ulta Beauty

Sarah Kramer Chief Executive Officer, Spark Foundry

Barbara Peng President, Insider

Thai Randolph Chief Executive Officer, Hartbeat

Laura Mignott Global Chief Experiential Officer, VMLY&R

Moderated by Lynn Branigan President & CEO, She Runs It

Free, and partially free ad-supported channels, are on the rise. What is the best consumer experience? What are the expectations of marketers? And how are publishers monetizing inventory?

Speakers:

Melanie Brown Director, Advanced TV Products, Tubi
Danielle Brown SVP, Data Enablement & Category Strategy, Disney Advertising
Peter Blacker EVP, Streaming & Data Products, Head of DE&I, Global Ad Sales, NBCU

Moderated by Jonathan Steuer

The TV programmatic marketplace has been quickly evolving as the tech “stack” constantly changes. The changing role of the DSP and SSP and how those changes impact buyers and sellers will be the topic of conversation.

Speakers:

Jason Brown SVP, CRO, Spectrum Reach
Pooja Midha EVP, General Manager, Effectv
Alex Gardner CRO, Index Exchange
Nicole Scaglione Global VP, OTT & CTV Business, PubMatic
Matt McLeggon SVP, Advanced Solutions, Magnite

Andy Hammond Senior Director, Advanced TV, OpenX

Moderated by Jonathan Steuer

Smart television sets are becoming a key part of the television advertising ecosystem as a provider of viewing data, as FAST channels themselves and as advertising platforms. Where “glass” is going will be the topic of this session.

Speakers:

Ilya Pozin CEO & Founder, Telly
Tony Marlow CMO, LG Ads
Adam Bergman Group Vice President, Advertising & Data Sales, VIZIO

Moderated by Jonathan Steuer