11:00AM – 12:00PM

A series of dialogues between agency leaders and their clients. Updates to follow.

12:00 – 1:00PM

A series of dialogues between agency leaders and their clients. Updates to follow.

1:00 – 2:00PM

1:00 – 2:00PM

2:00 – 3:00PM

On-site retail media is maturing. The real question at Cannes isn't how to optimize what exists, it's where the next decade of growth actually comes from. Matt Conlin lays out the case for near-endemic expansion, post-transaction inventory, and in-store activation as the strategic verticals that will define commerce media's next S-curve and explains why the transaction moment, powered by declared first-party data at scale, is the most undervalued surface in the market.

2:00 – 3:00PM

Everyone at Cannes is talking about where commerce media goes next. This panel features the retailers already there. Wyndham, Foot Locker, and CVS join Fluent's Morgan Chapman to share what near-endemic expansion looks like in practice, from category selection to in-store activation to proving incrementality. No theory. No roadmap slides. Just what's working, what surprised them, and what the transaction moment is actually worth when you stop leaving it on the table.

3:00 – 4:00PM

A rapidly growing segment of Commerce Media is emerging within Last-Mile delivery platforms, where high-intent consumer moments and on-demand behaviors are reshaping how brands connect and convert. As consumers increasingly expect “anytime, anywhere” fulfillment, delivery aggregators have become critical touchpoints—enabling brands to meet demand in real time, within logged-in, purchase-ready environments. Jill Cruz, EVP, Publicis Commerce, Uber Advertising and other partners with an esteemed panel of experts will explore how brands - across categories from CPG to regulated industries like Alc Bev—are approaching these platforms as strategic retail partners. By planning across a diverse mix of ad formats and leveraging deterministic purchase data, brands can drive more precise engagement and performance.

10:00 – 11:00AM

As premium video reshapes healthcare advertising, hear from Genentech’s Marc Minassian on how data-driven storytelling is helping pharma brands navigate a complex, highly regulated media landscape with greater precision and impact. This conversation highlights how smarter activation unlocks meaningful engagement and drives stronger performance across the patient journey.

As healthcare marketing evolves, data-driven programmatic and premium video are enabling more precise, privacy-conscious audience buying. In this conversation, leaders from Swoop, Genentech and The Trade Desk explore how brands can reach high-intent patients and providers with greater relevance while balancing compliance, personalization, and measurable outcomes.

11:00 – 12:00PM

2:00 –3:00PM

3:00 – 5:00PM

From the Beet.TV stage and studio at the Hotel Majestic, leaders will share perspectives on the ascendance of AI, the industry’s future and the opportunities emerging as the marketplace transforms yet again. 

The program will feature Debra Aho Williamson, founder, chief analyst, Sonata Insights, who will present proprietary research as well as host conversations featuring leading media, platform, buyer and brand executives. 

Topics will include: 

- How LLM’s are changing search opportunities for brands

- Outcome-driven performance CTV strategies 

- Agentic Commerce and the AI-powered path to purchase

Following the content, there will be a networking reception from 4:00-5:00 PM.

5:30 – 7:00PM

10:00 – 11:00AM

11:00AM – 12:00PM

As agentic technology moves from concept to reality, the friction between automated buying and premium pricing continues to rise. In this session, learn how Google Ad Manager is building Gemini models into solutions that can help grow publisher revenue and increase yield. We will explore how Google Ad Manager is harnessing AI to drive value through content classification, the activation of unique publisher audiences, and the cultivation of meaningful direct connections between buyers and sellers.

For publishers, the rise of agentic tools presents a paradox: the promise of effortless demand versus the risk of commodity pricing. This global panel will discuss the practicalities of protecting premium inventory. From leveraging first-party data in a privacy-first world to standardizing content signals across global markets, we will examine how both publishers and agencies can thrive in an agentic future.

2:00 – 3:00PM

3:00 – 4:00PM

4:00 – 7:00PM

As sports and live cultural moments become some of the last true shared experiences, brands are increasingly turning to out of home to capture attention, build fandom, and drive measurable business results. From major sporting events and team partnerships to everyday moments of movement and community, OOH is uniquely positioned to connect brands with audiences in high-energy, high-attention environments.

This session will explore how advertisers are using OOH to activate around sports, fuel performance outcomes, and turn real-world presence into action across the consumer journey.

10:00 – 11:00AM

2:00 – 3:00PM

On-site retail media is maturing. The real question at Cannes isn't how to optimize what exists, it's where the next decade of growth actually comes from. Matt Conlin lays out the case for near-endemic expansion, post-transaction inventory, and in-store activation as the strategic verticals that will define commerce media's next S-curve and explains why the transaction moment, powered by declared first-party data at scale, is the most undervalued surface in the market.

2:00 – 3:00PM

Everyone at Cannes is talking about where commerce media goes next. This panel features the retailers already there. Wyndham, Foot Locker, and CVS join Fluent's Morgan Chapman to share what near-endemic expansion looks like in practice, from category selection to in-store activation to proving incrementality. No theory. No roadmap slides. Just what's working, what surprised them, and what the transaction moment is actually worth when you stop leaving it on the table.