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Tuesday, March 31
Horizon Media HQ
75 Varick Street
NY, NY 10013
AI is transforming every corner of the media industry, and has ushered in a new era of creative optimization, transforming contextual advertising, bringing deeper insight and accountability to measurement, redefining the role of search and making programmatic infrastructure more effective and transparent.
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The exciting new possibilities of AI will be the subject of a day-long series of fireside chats, panel discussions, and video interviews.Â
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This event is by invitation only.
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As AI, CTV, and commerce converge, agencies must accelerate every stage of the lifecycle—from planning to activation to continuous optimization. This session explores how Horizon is modernizing its tech stack and democratizing AI through an open, interoperable ecosystem to deliver an outcomes-driven, adaptive partnership model built for growth.
Domenic Venuto, Chief Data & Product Officer, Horizon Media
Tameka Kee, Head of AI Enablement & Strategy, U of Digital
As AI takes on a larger role in media planning and buying, advertisers are balancing the efficiency of automation with the need for transparency, control, and strategic differentiation. This session tackles how AI-powered decisioning and open ecosystem data can drive stronger performance, and what it takes to ensure human strategy continues to guide the outcomes.
Leo Mikinberg, Senior Director, Agency Development, The Trade Desk
Jonathan Goldman SVP, Brand & Performance, Horizon Media
Zach Rodgers, Principal, Sensical Consulting
As privacy reshapes the rules of advertising, the next competitive edge isn’t finding people, it’s aligning with their interest, emotion, and intent. In this fireside, Seedtag CEO Brian Gleason explores the science of neuro-contextual advertising and how it drives stronger memory, deeper engagement, and measurable performance without relying on intrusive tracking.
Brian Gleason, CEO, Seedtag
Mike Shields, Founder, Next in Media
As AI reshapes the CTV ecosystem, agencies, media companies, and platforms are moving beyond audience targeting to predictive planning, dynamic creative, and real-time optimization at the impression level. This session explores the future-forward trends—from attention-based buying and outcome measurement to automated activation and clean data frameworks—that are turning CTV into a true performance engine.
Jamie Power, SVP, Addressable Sales, Disney Advertising
Katie Ebel, VP, Programmatic Investment, Horizon Media
Kristina Shepard, EVP, Streaming, Performance Sales and Partnerships, NBCUniversal
Pooja Midha, Executive in Residence, LUMA Partners
As AI moves from optimization to orchestration, agencies, media companies, and platforms are reengineering how discovery, decisioning, and transaction come together across retail media, shoppable formats, and agent-driven journeys. This session explores the future-forward trends shaping AI-powered commerce—from predictive activation and dynamic creative to closed-loop measurement—and what it will take to turn automation into real business growth.
Brian Monahan, SVP, Retail Media, Albertsons Media Collective
Sarah Iooss, Director of Global Agency & Global Twitch, Amazon Ads
Jason Colon, EVP, Commerce Media, Horizon Commerce
Mike Shields, Founder, Next in Media
As AI transforms how media is planned and optimized, the definition of premium is shifting from simply high-quality inventory to trusted environments, meaningful relevance, and experiences that elevate a brand’s story. This conversation explores how agencies are using technology and trusted partners to sharpen quality, guide smarter investment decisions, and deliver the emotional impact and measurable performance that premium media still drives in an automated world.
Jaime Nash, Director, Product Marketing, The Trade Desk
Jeremy Flynn, EVP, Head of Product, Horizon Media
Mike Shields, Founder, Next in Media
As large language models like ChatGPT reshape how consumers discover information, create content, and make decisions, media, platform, and agency leaders face a new landscape for visibility, brand influence, and monetization. This session explores the emerging opportunities—from AI-powered planning and creative to discovery and new attribution models—alongside the issues around control, transparency, and the future of the open web.
Jon Lister, VP, Search Engine Optimization, Horizon Media
Tameka Kee, Head of AI Enablement & Strategy, U of Digital
Demographics tell you who someone is but not why they will engage in the moment. This session explores how shifting from traditional audience targeting to real-time intent and meaningful context helps brands meet people in the moment. Discover how turning placement into a storytelling advantage makes the environment as powerful as the creative itself.
Jon Wallett, VP of Sales, East Coast, Seedtag
Nav Singh, Managing Director, Programmatic, Horizon Media
Zach Rodgers, Principal, Sensical Consulting
As the advertising industry looks to standardize how data is shared and activated across the open web, competing approaches have emerged—from the IAB Tech Lab’s Agentic Ad Management Protocols (AAMP) to the AdCP developed by the Association of Online Publishers. This session explores what’s at stake in the debate over standards—interoperability, control of the open web, and how publishers, platforms, and advertisers can align on frameworks that enable transparency, scalability, and fair value exchange.
Anthony Katsur, CEO, IAB Tech Lab
John Koenigsberg, EVP, Head of Platform Partnerships, Horizon Media
Zach Rodgers, Principal, Sensical Consulting
