The Beet Retreat, one of the advertising industry’s most talked about gatherings of high-level media executives, will take place at the Terranea Resort in Rancho Palos Verdes, California from November 4-6, 2026.
Beet.TV’s LA Retreat presents an opportune time for the leading minds in media to address the rapidly changing advertising space and to share what’s new and next.
Programming will officially kick off Wednesday, November 4 at 4 p.m. and conclude Friday, November 6 at noon. We will host a reception on Tuesday, November 3, as well as our annual golf outing and other leisure activities on Wednesday for those who plan to arrive early.
The Retreat will feature a mixture of off-the-record fireside chats, curated panels, and breakout discussions seeded by questions from both speakers and attendees.
Beet Retreat LA will explore how brands, agencies, publishers, and technology companies are adapting to a marketplace increasingly defined by converged TV, commerce media, creators, first-party data, and AI-powered decision-making.
Topics will include:
Measurement, Contextual & Outcomes
- How AI is transforming measurement, attribution, incrementality, and marketing decision-making that move beyond increasingly obsolete media metrics to quantifiable business outcomes.
- How contextual signals, brand-safe environments, and first-party content strategies are replacing third-party data dependencies while maintaining targeting precision and campaign effectiveness.
- The evolution from traditional KPIs to accountable frameworks bolstered by new approaches to optimization, forecasting, and ROI demonstration.
Streaming TV & Premium Audience Engagement
- How publishers are delivering relevant, personalized content experiences to consumers that connect engagement to clear business outcomes
- The evolution of the CTV ad experience: balancing consumer experience, monetization, and advertiser results in an increasingly competitive market.
Commerce Media & Growth
- The convergence of retail media, commerce, CTV, and vertical industry media networks into full-funnel growth engines.
- How agentic buying, first-party data, and commerce signals are reshaping customer acquisition, media investment, and competitive positioning.
Content, Creators & Discovery
- How creators, AI-generated content, and emerging discovery platforms are reshaping the way brands spur discovery, build trust, and establish durable audience relationships in a permanently fragmented landscape.
- The strategic importance of SEO, GEO/AIO (Generative Engine Optimization/AI Optimization), and content strategies designed for both consumer audiences and AI agents.
Hotel Accommodations at Terranea Resort
The direct booking link for our special group rate can be found HERE, or you may contact their reservation department directly at (855) 441-2575 and reference the Beet Retreat Room Block. The cut-off date to receive the special rate is October 2, 2026.
For more information about the experience at our West Coast Beet Retreat, please see our agenda and video highlights from Beet Retreat LA 2025.
For more information on the event, contact events@beet.tv
Sponsorship Opportunities:
Contact phil@beet.tv for more information.
For those arriving early, join Beet.TV and Gracenote and register here to reserve your spot
Beet Retreat LA Golf Outing Presented by Gracenote
Start Time: Wednesday, November 4, 9:00AM - 3:00PM
Location: Los Verdes Golf Course
Departing Location & Time: Terranea Lobby to depart at 7:30 am. Breakfast will be available at the course when you arrive to get set up, as well as a post golf lunch.
For those arriving early, join Beet.TV and Gracenote for a day of golf at the beautiful Los Verdes Golf Course. This Billy Bell-designed course offers the best ocean views in the entire state of California. With an open layout, the golf course provides a beautiful backdrop and makes play enjoyable for all levels of golfers. Multiple elevation changes over the 6,617 yards makes putting a real challenge, giving the course a slope rating of 121. The toughest hole on the course is the 441-yard par 4 fourth, which hugs the cliffs above the ocean. The newly renovated driving range has an improved grass landing area with five new target greens and two large putting greens – everything you need for an exceptional golf experience.
