Grab some breakfast and network before the Main Stage program kicks off

Tameka Kee, Advertising Futurist

From streaming inspiration to checkout, the holiday shopping journey offers advertisers new opportunities to turn consumer intent into action. The brands that get this right turn holiday attention into incremental customers. This session follows the holiday customer journey from inspiration to purchase. Hear how AI turns customer signals into relevant experiences in real time, and how relevance, not volume, builds customer trust through the busiest shopping weeks. Also explore how to prove holiday impact by measuring incremental customers and lasting value beyond the click.

Jovan Ristic, VP of Business Development, Rokt

Brian Lin, Head of CTV and Measurement Strategy, Amazon
Tameka Kee, Advertising Futurist

GM is building a more connected media operating model that brings together planning, execution, measurement and optimization, with privacy and governance at its core. This fireside with GM's Gianna Ragusa will explore how integrating platforms, partners, data and AI can streamline operations, improve transparency and control, and create a more scalable and flexible way of working with agencies and technology partners.

Gianna Ragusa, Media Technology and Data Lead, GM
Lou Paskalis, CEO, AJL Advisors

As AI moves deeper into creative, media and data, agencies are being pushed to reimagine both their workflows and their value proposition. Digital marketers and agency leaders will explore how AI is accelerating the path from insight to creation, activation and optimization, and what it takes to rebuild the content supply chain around that speed rather than layering AI onto legacy processes. The conversation will look ahead to where agencies differentiate when AI powers more of the execution, making creativity, strategy and human judgment even more critical.

Denise Colella, VP, Global Digital Strategy Group, Adobe

Emily Anthony Chief client solutions, iProspect

Adam Arnegger, Client President, Head of Automotive Investment, WPP Media
Carl Fremont, CEO, Quigley-Simpson

Premium placement drives 40% higher purchase intent than less premium media. Marketers are under pressure to prove performance, and the environments they buy are part of the answer. In this fireside, The Trade Desk’s Zoë Mann VP Inventory Partnerships makes the case that quality and performance aren’t a trade-off. We’ll talk about how premium environments lift purchase intent and drive stronger returns, and what that means for how brands invest and how publishers earn their share. Walk away with the evidence to defend premium media, and a clearer view of how quality puts more dollars into working media.

Zoë Mann, VP, Inventory Partnerships, The Trade Desk
Lou Paskalis, Founder, CEO, AJL Partners

Attention is emerging as a valuable signal for advertisers looking beyond traditional measures of reach and impressions. New research from OpenX and Causal reveals how attention-based targeting can improve media efficiency and lower cost per acquisition. Hear how these insights can inform smarter media buying strategies and drive measurable business outcomes.

John Rogers, Senior Vice President, Global Publisher Development, OpenX
Jennifer Laing, SVP, Operations, Causal
Mike Shields, Founder, Next in Media

As performance-focused brands pour budget into CTV alongside endemic streamers, the channel is under pressure to prove itself with the same rigor as lower-funnel digital media. This panel brings together the supply-side data leaders, measurement innovators, and buyers driving CTV’s shift from impression delivery to outcomes accountability: predictive optimization, incrementality proof, and extending measurable reach beyond owned-and-operated inventory. This session will dig into what’s actually working, where attribution still breaks down, and what buyers should demand from supply partners in 2027 planning.

Grant Cohen, GM, Atlas Performance, Kochava

Chris Thornton, SVP, Managing Director, Integrated Investment, Horizon Media
Julian Zilberbrand, Global Head of Data Solutions, LG Ad Solutions

Mike Shields, Founder, Next in Media

The next wave of commerce media is moving beyond retail to fintech, travel, marketplaces and other businesses with valuable customer relationships. This conversation will explore how companies can turn moments across the customer journey into new value for brands and consumers without sacrificing trust or experience. As AI sharpens relevance, what will define the next commerce media opportunity?

Nick Blum, SVP Services Business Development, Loyalty Sales, Mastercard

Gregory Archibald, VP, Ad Sales, PayPal Ads
Saket Mehta, CRO, Nift

Tameka Kee, Advertising Futurist

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The next opportunity for CTV growth may lie in what advertisers know about the content they’re buying. This breakout will explore how richer content signals can improve targeting, measurement and campaign performance. Participants will discuss what advertisers need from content intelligence, where gaps remain and how better data can unlock greater investment in CTV.

Bill Condon, Head of Advertising Sales, Graacenote
Sam Bloom, Head of Partnerships, PMG
Emily Anthony Chief client solutions, iProspect
Moderator: Lou Paskalis, CEO, AJL Partners

There’s no shortage of ambition for AI in advertising. But where are teams actually eager to use it and what are they ready to trust it with? This breakout will explore the tasks people want to hand over, the decisions they want to keep, and the results that would justify deeper investment. Participants will discuss how agentic is proving useful, what’s creating more work, and whether AI strengthens existing business models or threatens their economics.

Jonathan Moffie, VP, Agentic, Magnite
Vidisha Narula SVP, Head of Autos Analytics, Canvas Worldwide

Dennis Karlin, VP, Advanced TV Audience Solutions, Epsilon
Moderator: Debra Aho Williamson, Chief Analyst, Sonata Insights

Social platforms have trained consumers to move seamlessly from discovery to purchase. Now streaming is beginning to close that same gap, as shoppable formats, creators and commerce data bring transactions closer to premium video. This breakout will explore what streaming can learn from social commerce—and what it will take to turn the biggest screen in the home into a true commerce channel.

Molly Hop Managing Partner, Havas Market North America
Nick Blum, Senior Vice President, Services Business Development, Mastercard
Brian Lin, Head of CTV and Measurement Strategy, Amazon
Mike Shields, Founder, Next in Media

Creator marketing is moving from experimental budgets to an increasingly important part of the media mix. As creator-led content expands across platforms and channels, new opportunities are emerging for brands to connect with audiences and drive measurable results. This breakout will explore how agencies, platforms and publishers are integrating creators into broader media strategies, what it takes to scale creator-driven advertising, and how the industry is approaching audience engagement, measurement, standardization and outcomes.

Masha Mann who is Vice President and Head of Marketing and Licensing Finance and Operations, Gap
Neha Singla, Managing Director, Product & Client Solutions, North America, TikTok
Gordon Bach, SVP, Client Management, Influential
Moderator:  James Douglas, VP, Experience Center, IAB

Enjoy networking & lunch

Stay up and network with fellow peers for a nightcap