Andy Plesser, Founder & CEO, Beet.TV

WPP host Samantha Bukowski, Global Head of Commerce, WPP Media

Commerce data is no longer confined to retail media—it’s rapidly reshaping how brands plan, activate, and measure performance across the entire media ecosystem. From full-funnel activations to non-endemic opportunities and CTV innovation, the value and impact of commerce signals have evolved dramatically. In this session, Criteo and WPP will move beyond the buzzwords and show what this shift actually looks like in practice, using real executed examples including Danone’s full-funnel retail media strategy, Sky’s non-endemic activation, and the growing use of commerce data in US—and soon UK—CTV. Join us to explore how commerce insights are powering smarter, outcome-driven media across every screen.

Nicole Kivel, Managing Director for Northern Europe, Criteo
Jason Wescott, Global Head of Commerce Solutions, WPP Media

Tom Jenen, Advisor, CleverAds 

As AI redefines how we interact with the world, advertising is shifting from a pursuit of attention to a deeper focus on human understanding. Neuro-contextual advertising is leading this evolution, empowering brands to go beyond data and connect with people’s interest, emotions and intentions. In this session, we explore this new paradigm, where agencies can plan around emotion and engagement, brands achieve greater relevance with less waste, and publishers are rewarded for meaningful, high-quality environments that inspire connection—not just clicks.

Brian Gleason, CEO, Seedtag

Jon Block, Founder & Principal Consultant, Syllepsis

As retail media continues its rapid rise across Europe, the release of IAB Europe’s standards in late 2024 marked a pivotal step toward harmonizing measurement, transparency, and data interoperability. Yet, one year later, fragmented frameworks across markets and platforms still threaten scalability and trust. This discussion examines how adopting and evolving these shared standards can unlock consistency, confidence, and sustainable investment in Europe’s booming retail media ecosystem.

Jason Wescott, Global Head of Commerce Solutions, WPP Media

Larisa Dumitru, Head of Commerce EMEA, WPP Media
Alice Anson, Director of Digital Media, Nectar360

Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe

Retail data is evolving from a single-channel asset to the connective tissue powering omnichannel marketing. As collaboration tools and privacy-safe technologies advance, advertisers and media partners can now activate retail insights across CTV, social, and digital environments with greater precision and accountability. This conversation explores how interoperable data strategies are helping advertisers scale retail intelligence beyond the point of purchase to deliver more personalized and measurable customer experiences everywhere.

Nick Henthorn SVP, UK & EMEA, InfoSum

David Fieldhouse, Executive Director, Global Commerce, WPP Media

Jack Johnson, Head of Retail Media & Data, Ocado Retail

Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe

As AI transforms how media is planned, traded, and optimized, the definition of premium is evolving too. Premium media today is defined by trust, relevance, and the quality of the experience — where brand, environment, and creativity converge to shape perception and performance. This fireside chat explores how technology is amplifying — not replacing — the human instinct for quality, and why premium environments continue to elevate brands in a world of infinite choice. We’ll examine how trusted media brands, seamless experiences, and thoughtful creative still shape perception and spark emotion, even as media buying becomes more intelligent and automated.

Rose Huskey, Senior Vice President, Global Agency, The Trade Desk
Nicola Lewis, Global Chief Solutions Officer, WPP Media 

Moderator: Jon Block, Founder & Principal Consultant, Syllepsis

jLive streaming represents a growing opportunity in digital advertising, offering the potential to transform how audiences engage and how brands show up in real time. While adoption and programmatic transactions are still limited in markets like the UK and Europe due to regulatory and operational considerations, the promise of live video is clear. Alongside this potential comes complexity: fragmented standards, evolving measurement frameworks, and new creative formats mean the industry is still exploring what success will look like. This session explores how collaboration, technical innovation, and transparency can unlock the full potential of live streaming.  

Lori Goode, CMO, Index Exchange
Nicola Lewis, Global Chief Solutions Officer, WPP Media

 As the media landscape grows more fragmented, traditional metrics like reach and frequency no longer tell the full story of impact. Next-generation measurement is shifting toward attention, engagement, and incrementality—signals that reveal not just who saw an ad, but what truly moved the needle. This session explores how forward-looking media investment leaders are redefining success for 2026 and beyond, aligning performance insights with creativity, context, and accountable growth.

Jason Jutla, Head of Practices, Global Client Solutions, WPP Media

Zach Kubin, Co-founder, Adelaide

Joanna Burton, Advisor

 As programmatic advertising matures, efficiency is being redefined, not just through automation, but through smarter decisioning and collaboration across the ecosystem. Increasingly, sell-side technology and transparency are helping reshape how buyers and publishers work together to deliver performance, efficiency, and accountability at scale. This panel brings together leaders from across the industry to discuss how supply-side innovation, data-driven optimisation, and deeper buyer–seller partnerships are transforming programmatic efficiency, creating a more transparent and flexible ecosystem for advertisers and media owners alike.

John Tigg, SVP, Buyer Development, Europe, Index Exchange
Rory Latham, Senior Director, Global Investment, Programmatic, WPPM 
Joanna Burton, Advisor

In today’s dynamic media landscape, brands must meet audiences where they are—and where they’re headed—by leveraging data-driven strategies. This panel will explore how first-party and retail data can unlock smarter media planning across channels like CTV, even when the data picture isn’t complete. We’ll also dive into how AI and creativity can work together to deliver seamless, human-centered campaigns, and spotlight the trends shaping the future of marketing.

Paula Bacariza, GM Data Partnerships, EMEA, The Trade Desk
Silvia Sparry, Global Chief Transformation Officer, WPP Media
Jason Jutla, Head of Practices, Global Client Solutions, WPP Media

Premium publishers remain the foundation of a healthy digital ecosystem—but in an era defined by data, AI, and attention metrics, the rules of value are evolving. This session explores how premium supply, intelligent exchange dynamics, and interoperable data collaboration are creating stronger, more sustainable publisher networks. From smarter contextual activation to unified planning and measurement, the conversation will unpack how buyers and sellers can work together to unlock performance while preserving the quality and integrity of trusted media environments.

Joseph Meeham, Chief Exchange & Supply Officer, Seedtag
IIngmar Zach, President of Data Solutions, Choreograph
Danielle Darko, EMEA Digital Director, WPP Media

Zuzanna Gierlinska, Chief Impact Officer, Panel Power
George Odysseos, Chief Commercial Officer, Planet Sport

Agentic AI is redefining how consumers discover, evaluate, and purchase—creating a future where shopping becomes predictive, conversational, and deeply personalized. Yet amid the excitement, marketers must distinguish between hype and true utility, understanding where human creativity and brand trust still matter most. This discussion brings a pragmatic lens to the rise of agentic shopping, exploring how AI will reshape consumer journeys while preserving the emotional and experiential elements that drive lasting brand connections.

Tim Abraham, GM, Data Partnerships, The Trade Desk

Ben Walton, Head of Commerce, WPP Media
Tom Jenen, Advisor, CleverAds

Commerce media is expanding past traditional retail into travel, payments, and other platform ecosystems, therefore shaping the traditional path to purchase. For brands outside of the traditional retailer environment, these channels offer reach and performance but demand careful fit, creative strategy, and commercial alignment. This session shows how brands outside of the traditional retailer environment can evaluate opportunities, design near and non-endemic activations that feel authentic, and balance short‑term performance with long‑term brand equity.

Luis Martinez-Castillo, VP of Commerce UK, WPP Media
Kiesse Lamour, Global Head of Media, Commerce, VML
Zuzanna Gierlinska, Chief Impact Officer, Panel Power

Andy Plesser, Founder, CEO, Beet.TV