Beet Retreat San Juan is sold out. Join us for our next Beet Retreat in the southern Berkshires, July 21-23.
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Join the vanguards of media and advertising at the Beet Retreat for an immersive three-day gathering of high-level conversation on the transformation of advertising at the luxurious Fairmont El San Juan Hotel, March 6-8, 2024.
Imagined as an industry enclave in a tropical setting, the Retreat will provide essential business intelligence and unique business development opportunities, as well as connections with leading executives and enduring professional relationships.
As the advertising space continues to change and grow at warp speed, the upward trajectory of TV, retail media and integrated investments in 2024 will put added pressure on leaders to innovate and future-proof their businesses.
Intimate conversations will focus on the future of advertising, with insights and foresights on topics such as ad-supported streaming, data & identity, the rise of AI, the maturation of retail media networks, and the emergence of shoppable media.
The Retreat is limited to 175 attendees.
Invitation & Ticket Pricing
Participants will be selected and invited by Beet.TV. The registration fee is $6000. Beet.TV will have a block of discounted rooms. Travel and accommodations are not included.
Hotel Accommodations & Travel
The special group rate at the Fairmont El San Juan has now expired. If you still require hotel accommodations, please use the direct booking link here to receive the best available rate.
There are many non-stop flights to San Juan International (SJU) from the U.S. on most of the major carriers. The event hotel is a 5-minute taxi or Uber ride from the airport.
Sponsorship Opportunities:
Contact phil@beet.tv for more information.
Please meet in the lobby of the Fairmont El San Juan for transportation to the various planned activities if registered – or enjoy some personal time. Sign up for Activities here.
Audience fidelity in connected TV is reshaping the marketing landscape. The application of data is transforming the way brands invest in media, expanding the use cases for CTV. John Halley, President of Paramount Advertising, discusses the evolution of CTV as a performance marketing vehicle in this dynamic conversation. Speaker: John Halley, President, Paramount Advertising
Moderator: Sean Cunningham, CEO, VAB
U.S. Hispanics are an economic powerhouse, and now more than ever, it’s time to meet the moment with this fast-growing population. The introduction of big data currencies is a massive step forward in ensuring multicultural audiences are accurately represented within audience measurement, and this was made even more apparent following this year’s Super Bowl. This conversation will address what happens when brands take an in-culture approach in reaching the Hispanic audience on a national stage, and how using big data to measure audiences across this and ALL video buys shows the true impact of America’s growth engine.
Speaker: Donna Speciale, President of U.S. Advertising Sales and Marketing, TelevisaUnivision
Moderator: Sean Cunningham, CEO, VAB
In the quest for greater profitability, streaming platforms are doubling down on ad-supported content. From the evolution of AVOD to the emergence of FAST channels and premium ad-supported TV streaming services, including sports, join buyers and sellers who will delve into the latest trends and hurdles shaping the next wave of ad-supported streaming.
Speakers: Jeni Gardner, VP, Media Platforms, Verizon; James Kreckler, SVP, Digital Media Sales, NBCUniversal; Zach Joiner, CTV Business Development, LiveRamp
Moderator: Sean Cunningham, CEO, VAB
Retail media — and by its extension commerce media — is having a moment, revolutionizing the advertising industry with a full-funnel effect. This session will tackle why retail media is exploding, and what the industry must do to thrive in a multi-channel world.
Speakers: Amy Lanzi, CEO, Digitas NA; Amie Owen, US Head of Commerce, UM Worldwide
The promise of alt currencies holds sway over the future of TV ad buying but hurdles remain, from consistency and transparency to interoperability, making the leap to new, advanced measurement painfully slow. Join the conversation with agency leaders actively engaged in the ad measurement space, as they share how stakeholders can navigate this coming sea change that will deliver more accurate and insightful TV advertising metrics.
Speakers: Jessie Schwartzfarb, SVP, Group Director, Video Investment, Carat; Mike Bregman, Chief Activation Officer, Havas Media Group; Stacey Stewart, Head of Strategy & Operations, MAGNA
Moderator: Jon Watts, Managing Director, CIMM
What do various forms of signal loss mean for publishers’ and buyers’ efforts to safely reach audiences? How can privacy-first solutions help them confidently transact programmatically, including on child-directed CTV content?
Speaker: Julie Rooney, Head of Privacy, OpenX
Moderator: Michael Shields, Shields Strategic Consulting
In a world of continued signal loss and regulatory uncertainty, first party data is becoming increasingly valuable. But first party data still has its limits when it comes to reach. Join senior industry leaders from across the buy- and sell-sides to explore how data collaboration — enabled by today’s advanced identity solutions — can enhance outcomes on both sides of the transaction and deliver better consumer experiences, all while navigating today’s increasingly complex compliance landscape.
Speakers: Gillian Rudich, VP, Strategic Partnerships, TransUnion; Tyler Fitch, Senior Vice President, Advanced TV & Partnerships, Tubi; Shelby Saville, Chief Investment Officer, Publicis Media US CK
Moderator: Jon Watts, Managing Director, CIMM
Thanks to the power of AI, contextual advertising is quickly moving into pole position as the leading, safer alternative to behavioral targeting. Lean in to hear how new, innovative tools help brands connect with premium publishers using attention-grabbing ads, along with a discussion on addressing standardized metrics to measure campaign performance.
Speakers: Brian Danzis, President, NA, Seedtag; Ray (Jiayi) Cao, Global Head of Product Solutions and Operations,TikTok
Moderator: Mike Bregman, Chief Activation Officer, Havas Media Group
The discussion of fully integrating AI into connected TV advertising is not a question of if, but rather when. The ability to optimize campaigns across platforms with hyper-targeted ads will drive the future of TV advertising — and yet roadblocks on the path to precision persist. Hear from buyers and sellers on how they are achieving ROAS by balancing talent, tech and setting realistic performance goals.
Speaker: Dave Simon, GM, Growth Strategies, Moloco
Moderator: Michael Shields, Shields Strategic Consulting
GroupM’s Mike Fisher lays out the agency’s vision for the Ad Innovation Accelerator, a first-to-market program aimed at redefining engagement between advertisers and audiences.
Speaker: Mike Fisher, Executive Director, Investment Innovation, GroupM U.S.
Moderator: Michael Shields, Shields Strategic Consulting
Take a deep dive into powering advertising experiences of the future with members of the newly formed Ad Innovation Accelerator. Hear the latest on Accelerator goals to create new industry standards and streaming and digital/interactive video ad formats.
Speakers: Matt McDonald, Global Head of ConnectedTV and Streaming, Google; Mike Bologna, Chief Accelerator, BrightLine; Bob Ivins, Data Strategy,Telly; Jay Wolff, CRO, KERV Interactive; Mike Fisher, Executive Director, Investment Innovation, GroupM U.S.
Moderator: Michael Shields, Shields Strategic Consulting
As connected TV matures and marketers open the spigot on streaming ads, momentum is building to embrace CTV’s capabilities as a channel to drive performance and positive ROI. Hear from industry leaders on how identity is unlocking the true potential of CTV as a performance channel by making it possible to connect signals across the entire CTV advertising process end-to-end — from planning to execution to measurement.
Speakers: Kevin Kowalick, VP Strategy, Media & Entertainment, TransUnion; Travis Scoles, SVP, Advanced Advertising, Paramount
Moderator: Michael Shields, Shields Strategic Consulting
CTV as a performance driver is breaking new ground as buyers and sellers lean into Machine Learning and embrace new KPIs that go beyond reach and frequency to outcome. Explore how to future-proof CTV measurement in an omnichannel world and ensure alignment for delivery, pricing and proving out the value.
Speakers: Bruce Williams, EVP of Performance Media, Dentsu Media US; Jake Richardson, Head of Connected TV, Moloco; Chris Feo, SVP, Global Sales, Experian; Emily Kistner, Director, New Business and Identity Solutions, Adstra Data
Moderator: Jon Watts, Managing Director, CIMM
Explore the pathway to transparent programmatic TV as more buyers choose CTV to reach their target audiences. Gain insights on how to balance the increasing demand for audience-based buying with the pivotal role of transparency in programmatic CTV.
Speakers: David Mead, VP, Global Partnerships, OpenX; Katie Klein, Chief of Investment, PHD
Moderator: Alan Wolk, Co-founder, Lead Analyst, TVRev
Television is a medium on the cusp of massive transformation. With its enhanced personalization, first-party data and closed-loop measurement, retail media is uniquely suited to solve many of the issues CTV advertisers face, such as measuring campaign effectiveness and quantifying the larger business value of television advertising. Join Albertsons Media Collective to discuss more effective and engaging ad solutions, and how advertisers can harness the power of CTV.
Speaker: Evan Hovorka, VP, Product Innovation, Albertsons Media Collective
Moderator: Tameka Kee, CIMM
As Retail Media Networks become an integrated part of the marketing mix, providing precision targeting across mobile, digital video, media agencies also are increasingly bulking up their commerce capabilities. How should these worlds come together, especially when brands are clients of both agencies and retailers? The session will explore strategies to help navigate and leverage this unique intersection in the retail media space ahead of the upfronts.
Speakers: Jacquelyn Baker, CEO, Omnicom Commerce; Jill Smith, Kroger Precision Media
Moderator: Tameka Kee, CIMM
For decades, ad personalization meant serving the right ad to the right person at the right time. However, with the deprecation of the cookie and emerging technologies, it’s time the industry considers leveraging what’s not just “right” but also what’s “best.” Hear how when making the commerce experience more relevant to the consumer, it adds value to all - the retailer, the advertiser and the consumer.
Speaker: Doug Rozen, CMO, Rokt
Moderator: Tameka Kee, CIMM
Once a buyer, now a seller, join Adam Gerber for a candid discussion about the state of ad-supported streaming and get a peak under the hood at what makes Netflix's approach to connecting with brands so unique.
Speaker: Adam Gerber, Head of Ads Commercialization, Netflix
Moderator: Michael Shields, Shields Strategic Consulting
Premium addressable video will play a pivotal role in the ever-evolving advertising ecosystem as buyers and sellers drive efficiency and efficacy by connecting first party data with publisher subscription data. Join the conversation on how AI, privacy, creative and commerce encourage advertisers to incorporate addressable strategy further upstream in the planning process.
Speakers: Conor Burgess, VP, Business Development & Strategy, Acxiom; Sean Muzzy, Global President, Kinesso
Moderator: Michael Shields, Shields Strategic Consulting
With over 1,500 FAST channels, the sky’s the limit for TV networks thanks to an abundance of advertising and plenty of viewers happy to watch free TV. Business is booming. But with so many channels to choose from, how do sellers help advertisers navigate such a cluttered space and ensure the right ads get in front of the right audience?
Speakers: Melanie Brown, VP, Advanced TV, Tubi; Leo O’Connor, SVP, Head of Programmatic Advertising, Paramount Global; Joseph Lerner, Executive Director, Advertising Sales, Xumo, Daniel Rolli, EVP, Head of Investment, Zenith
Moderator: Alan Wolk, Co-founder, Lead Analyst, TVRev
As TV shifts from a passive to a more dynamic viewing experience, join the conversation exploring how advanced technologies in shoppable video are creating an immersive and personalized platform and revolutionizing the way audiences engage with TV. How does commerce media close the loop between shopping, acquisitions and performance?
Speakers: Piyush Jindal, Director of Product Management, Albertsons Media Collective; AJ Kintner, VP of Sales, LG Ad Solutions; Jeff Katz, US Head of Verticals (Auto, Restaurants, Travel), Roku; Shawn McGahee, Head of Retail Media, Google
Moderator: Tameka Kee, CIMM
Takeaways from the provocative and insightful conversations on the rise of commerce media, connected TV and how AI are all shaping the future of advertising.
Speakers: Jacquelyn Baker, CEO, Omnicom Commerce; Matt McDonald, Global Head of ConnectedTV and Streaming, Google; Jeni Gardner, Vice President, Media Platforms, Verizon; Melanie Brown, Vice President, Advanced TV, Tubi
Moderator: Tameka Kee, CIMM
On Thursday evening, we will have a Live Auction Benefitting the Boys & Girls Club of Puerto Rico. View this year's list of auction items here.
You can also make a contribution via this dedicated link.
Kargo
Beet.TV
Dave Aston
WideOrbit
Spotter
Attain
Dish Media
Kristina Bornholdt
Infillion
Mike Brooks
LG Ad Solutions
Infosum
Microsoft Advertising
Joni Claerbout
ShowSeeker
Peter Crofut
Wurl
Carlos Cruz
LoopMe
TransUnion
Netflix
TransUnion
TikTok
T-Mobile Advertising Solutions
Matthew Doherty
EXTE
Mike Drankwalter
MRI-Simmons
Paramount
Rob Emrich
Infillion
Innovid
Seedtag
TransUnion
Verisk Marketing Solutions
Affinity Solutions
Alex Gardner
Index Exchange
Brendan Garrone
NBCUniversal
Chelsea Glincman
TripleLift
Beet.TV
Tubi
Lauren Griewski
Rokt
TransUnion
OpenX
Bill Hanley
Freewheel
Albertsons Media Collective
Ethan Heftman
Ampersand
Analyticsiq
Digital Turbine
Brett Hurwitz
Yahoo
Innovid
Stirista
MRI - Simmons
Madhive
Siira
Triplelift
Albertsons Media Collective
TelevisaUnivision
LiveRamp
James Kreckler
NBCUniversal
Attain
Tripadvisor
OpenX
Albertsons Media Collective
Freewheel
Comscore
Ashley Luongo
OpenAP
Tripadvisor
FreeWheel
Geoff Maresca
GSTV
Eric Mathewson
WideOrbit
Jeffrey Mayer
Danads
Juice Media
Fox Corporation
T-Mobile Advertising Solutions
Mark Melvin
Mirriad
Matthew Meyers
Ampersand
Matt Mittal
Magnite
Steven Montana
Paramount
Samba TV
Vizio
Matthew Pagen
Think Analytics
Krista Panoff
Innovid
Linda Payson
Madhive
MRI - Simmons
Brittany Powers
Swoop
Molly Poppie
Nielsen
Andy Plesser
Beet.TV
Adam Quinn
Simulmedia
Gus Quinzani
Infillion
Dish Media
OpenX
TelevisaUnivision
KERV
LiveRamp
Laurel Rossi
Infillion
TikTok
Truthset
Brenda Salce-Garcia
Madhive
Stacey Schulman
Nexstar Media Group
Zora Senat
Verisk Marketing Solutions
Michael Shaughnessy
Kargo
Eric Sherman
GSTV
FOX
Jeff Smith
Epsilon / Publicis
LiveRamp
PubMatic
Jonathan Steuer
Anonymous Media Research, LLC
Michele Stone
Paramount
Michael Strober
Nexstar
Gigi Trencher
Swoop
605
Justin Volk
Infillion
Jon Werther
Simulmedia
Rob Williams
Beet.TV
Microsoft
Jay Wofsy
LoopMe
Fraser Woollard
Boostr
Kargo
Alison Yobage
EDO
Tivo
Juice Media
Eli Zang
XR Extreme Reach
Danielle Zazula
VideoAmp
Beet Retreat San Juan Second Annual Golf Outing
Presented by MRI | Simmons
Departure Time: Wednesday, March 6 at 7:00am
Location: Fairmont El San Juan Hotel Lobby Entrance
Join us for the second annual Beet Retreat golf outing at the beautiful, world renowned Bahia Beach Golf Club. This Robert Trent Jones Jr. designed course boasts fifteen to eighteen holes that border some form of water, as the course takes a circuitous route around the lakes before emerging onto the Atlantic coast for the final holes. Bahia Beach has been designed with the resort golfer in mind, but will provide players of all skill levels with a strategic and challenging golf experience.
This will be a shotgun start for the group beginning at 8:30 am. Transportation will be provided to and from the Fairmont El San Juan. This includes green fees, golf carts, club rentals, 2 sleeves of balls, light breakfast, and post-golf lunch and drinks.
Our golf outing has reached capacity. Please join the waitlist via the link below.
Boys & Girls Club of Puerto Rico Tour
Departure Time: Wednesday, March 6 at 9:30am
Departure Location: Fairmont El San Juan Hotel Lobby Entrance
The Boys & Girls Club of Puerto Rico offers children and young people hope for a better future and opportunities to develop to their full potential. In safe and creative places, they help them to become leaders who achieve their academic, personal and professional goals, and provide them with the necessary tools to create and/or obtain a satisfactory job that allows them economic security. Join us as we tour their newest Head Star Club, Nuevo Milenio, and engage in a fun art project with the kids.
Old San Juan Walking Tour
Departure Time: Wednesday, March 6 at 9:30 am
Duration: 2 Hours
Departure Location: Fairmont El San Juan Hotel Lobby Entrance
When you visit Puerto Rico, Old San Juan is a must-do. There is a magical feeling to this 500 year old city, known for its rich history, impressive forts, architecture, gastronomy, beauty, and charm. Old San Juan is a colorful, vibrant city full of life and activity where locals and tourists come together in an endless dance of the old and the new. Discover this city’s amazing history led by a knowledgeable guide that through storytelling will share fun facts and cool stories of how the city came to be.
Rum Distillery Private Tour & Tasting at Ron del Barrilito
Departure Time: Wednesday, March 6 at 10:00 am
Duration: 2 Hours
Departure Location: Fairmont El San Juan Hotel Lobby Entrance
Learn about the history and unique craftsmanship of Ron del Barrilito, the oldest Puerto Rican rum, still made in the same place and in the same way since 1880. Join us for a private tour and tasting of all of their rums, from the cult-classic Three Stars to the extremely limited-edition Five Stars.
Beach Power Vinyasa
Time: Thursday, March 7, 7:00-8:00 am and
Friday, March 8, 7:00-8:00 am
Location: Fairmont El San Juan Beach
Enjoy an All-Level Vinyasa Flow workout that will take you through a variety of poses to help develop your practice elements of balance, core strengthening, muscular flexibility and mental acuity are combined with keen focus on the breath and breathing techniques.
Beach Body Bootcamp
Time: Thursday, March 7, 7:00-8:00 am and
Friday, March 8, 7:00-8:00 am
Location: Fairmont El San Juan Beach
The Fairmont's Bootcamp is a style of workout by the beach where you cycle through several exercises utilizing a dynamic blend of bodyweight exercises, light equipment, and functional movements training different muscle groups with minimal rest in between. This result in a workout that pushes you to your limits while fostering a supportive and motivating environment targeting muscular strength, endurance and your cardiorespiratory system.
