The Beet Retreat, one of the advertising industry’s most talked about gatherings of high-level media executives, will take place at The Royal Sonesta San Juan February 26-28 2025.
Beet.TV’s San Juan Retreat presents an opportune time for the leading minds in media to address the rapidly changing advertising space and to share what’s new and next.
Beet Retreat San Juan’s programming will kick off Wednesday, Feb. 26 at 4 p.m. and conclude Friday, Feb. 28 at noon. Some attendees will arrive on Tuesday, Feb. 25 for an early arrivals reception and leisure activities.
Over the course of the three days, the Retreat will feature a mixture of closed-door fireside chats, curated panels, and breakout discussions seeded by questions from both speakers and attendees.
For more information about the Beet Retreat, please see our agenda and video highlights from Beet Retreat San Juan 2024.
Invitation & Ticket Pricing
The group is limited to 200 attendees. Guests and speakers are carefully curated. The registration fee to attend is $6,500.
Hotel Accommodations
The special group rate has expired. To book your hotel accommodations, please contact The Royal Sonesta San Juan directly at 787-791-6100. Please reference the Beet Retreat group.
For more information on the event, contact events@beet.tv
Sponsorship Opportunities:
Contact phil@beet.tv for more information.
Vice President, Global Supply
Kargo
Chief Revenue Officer
Beet.TV
Head of Publisher Sales
FreeWheel, Comcast
VP, Agency Development - Retail Media
Criteo
Head of Event Operations
Beet.TV
VP, Head of Supply
FreeWheel
Advisor to CEO
Stirista
Principal PMT
Amazon
Agency Partnerships Lead
Walmart Connect
Chief Accelerator
Brightline
Chief Commercial and Growth Officer
VideoAmp
Chief Revenue Officer
AnalyticsIQ
Head of BD and Services, APC
Amazon
Agency Lead
Magnite
Caroline Chianese
Agency Partnerships Lead
TikTok
Head of General Market National Advertising Sales
VIZIO
Director, Ad Sales
VIZIO
CMO
GumGum
VP, Business Development
Wurl
VP of Advanced TV
TransUnion
Senior Manager Business Intelligence & Analytics
Albertsons Media Collective
Partnership Lead (Beauty)
TikTok
CEO
Peer39
VP of Sales, Americas
Adform
Director, Demand Partnerships
Amagi Corporation
SVP, Sales
Innovid
Gal Fanto
Team Lead Business Development & Partnerships
Rise
VP Global Agency Partnerships
TransUnion
Vice President, Agency Partnerships
Kargo
CEO
Skydeo
CEO
MTD Advisors
Sr. Director Business Dev West
Infolinks
SVP, Client Partnerships
XR Extreme Reach
AVP, Programmatic & Demand Sales
Wunderkind
Client Business Partner
VideoAmp
Managing Director
Mindshare
Chief Marketing Officer
Index Exchange
EVP
VideoAmp
Editorial Director
Beet.TV
VP, Digital Products
Stirista
General Manager OTT
Osmos
Vice President, Global Agency Development
MiQ
Strategic Advisor
streamr.ai
VP, Demand Partnerships
Amagi Corporation
Omar Hassan
VP Partnerships
Mastercard
David Himmel
SVP, Head of Agency Development
OpenAP
Director, CTV
TripleLift
President
GumGum
Head of Data Strategy
Telly
DSP Strategy
Yahoo
Agency Development Lead
TikTok
VP Sales
Spotter
SVP, Revenue & Commerce Strategy
Incremental
Freelancer
Beet.TV
Editor
Brand Newsroom
Head of Partnerships
Stirista
SVP, Media & Partnerships
MRI-Simmons/NIQ
VP Partnerships
Skydeo
Head of Sales, East
OpenX
Sr Director, TV & Video
Captify
Head of Commercial Partnerships, Americas
SeenThis
VP, Team Lead - Retail, Home, Auto
JPMorganChase, Chase Media Solutions
SVP, Ad Sales and Operations
Televisa Univision
SVP of Sales
Sightly
Director, Partnerships
Mastercard
Senior Product Manager
Albertsons Media Collective
GM, North America Media & AdTech Solutions
Microsoft
SVP Global Sales
WideOrbit
CBO
Leap4
SVP, Product Management Ad Sales
Televisa Univision
Sr. Director, Advanced TV
OpenX
VP Advanced TV
Innovid
Vice President, Advanced TV Partnerships
Swoop
President
MadTech
Head of US Media Activation
Amazon
SVP, Managing Director
GSTV
Director, Agency
Resonate
Head of Media Partnerships
Walmart
VP, Head of CTV Sales
TripleLift
VP, Advanced Advertising Sales & Strategy
Paramount
VP
Spotter
Head of Partnerships
PayPal Advertising
Vice President, Enterprise Partnerships
Samba TV
Vice President of Data Licensing and Strategy
VIZIO
Head of Strategic Sales
T-Mobile Advertising Solutions
VP Advanced TV
Yahoo
Head of Measurement Sales
LoopMe
Director, Media Analytics
Albertsons Media Collective
CRO
GSTV
Head of Partnerships and Trading
TikTok
CEO
Infolinks
VP, Agency Partnerships
Yieldmo
SVP Client Success
Mediaprobe
GM, Americas
SeenThis
EVP, Head of Business Development
Swoop
SVP, Data Analytics & Insights
DIRECTV
VP, Strategic Partnerships
TransUnion
VP Product Strategy
WideOrbit
Samba TV
Business Development Director
Frndly TV
Executive Director, Agency
Resonate
Head of Commercial, Global Media
NielsenIQ/MRI-Simmons
Director of Enterprise Sales
Roku
VP of Sales, US
TripleLift
Vice President, Advertising
Frndly TV, Inc.
CBO
Infolinks
Vice President of Finance
JTG Ventures
SVP, Revenue, Advertiser Solutions
PubMatic
Chief Science Officer
Simulmedia
Manager, H-E-B Retail Media
H-E-B Grocery Company
Chief Commercial Officer
Operative
Sr Business Development, Supply Desk North America
Amazon
Team Lead, Agency Partnerships
Walmart Connect
Chase Media Solutions Head of Client and Agency Partnerships
JPMorganChase
Advertising Business Development Manager
Frndly TV
Global Head of Product Solutions
TikTok
President
PilotDesk
Senior Sales Director
Cognitiv
Vice President, Sales
Seedtag
VP, Future Today Marketplace
Future Today Inc
Senior Director, Agency Partnerships
Fetch
SVP, Demand
Yieldmo
EVP Business Development
Cadent
Vice President
TiVo
This breakout will take a deep dive into how real-time contextual intelligence is reshaping CTV advertising, delivering metrics that matter to maximize relevance and performance in a privacy-first era. Discussion will include measuring live sports, standardizing attention metrics, along with the future of AI and predictive advertising.
Partner host: Phil Schraeder, CEO, GumGum
Featured Participant: Ben Hovaness, Chief Media Officer, OMD Worldwide
Featured Participant: Celeste Castle, EVP, Head of Research and Measurement, Dentsu
Featured Participant: Amy Lanzi, CEO, Digitas NA
Facilitator: Jon Watts, Managing Director, CIMM
The session will focus on strategic viewpoints on streaming as both a direct and programmatic channel, including how advertisers are adapting to marketplace evolution in the post-cookie world. The discussion also will address the industry shift from traditional TV buying models to streaming-first approaches, particularly how advertisers balance reach, targeting, and effectiveness in streaming partnerships.
Featured Participant: Jessie Schwartzfarb, EVP, Head of Video Investment, Dentsu
Featured Participant: Michael Piner, EVP Advanced Advertising, MediaHub Worldwide
Featured Participant: Diana Bernstein, Managing Partner, Partnerships, Havas Media Network
Featured Participant: Ritu Trivedi, Client President, Mindshare
Facilitator: Mike Shields, Founder, Next in Media
Clients are no longer asking whether AI is being used in marketing strategies—they’re asking how it’s being used to drive results. The conversation will focus on the practical applications of AI in advertising and how advertisers can use this technology to enhance targeting, optimize creative strategies, and streamline media buying processes. Also, participants will explore how AI is shaping the future of marketing, and how advertisers can invest in its potential to stay ahead of the curve, ensuring that innovation translates into measurable outcomes.
Featured Participant: Madhavi Tadikonda, Executive Director of Investment, EssenceMediacom
Featured Participant: Nav Singh, VP, Managing Director, Programmatic Portfolio, Product & Capabilities Lead, Horizon Media
Featured Participant: Jean Fitzpatrick, EVP Commercial Strategy, IPG Mediabrands
Facilitator: Zach Rodgers, Journalist and Consultant, Sensical Consulting
The breakout will delve into what’s next for video commerce, and how video content is revolutionizing the way consumers discover and shop across all media. Participants will share best-in-class strategies to leverage video-first platforms, drive engagement, build trust, and convert audiences into loyal customers who will help shape the next generation of shopping experiences.
Featured Participant: Colleen Hotchkiss, President of Growth Practices, Zenith
Featured Participant: Amie Owen, Global Chief Growth Officer, Kinesso Commerce
Featured Participant: Jacquelyn Baker, CEO, Omnicom Commerce Group
Featured Participant: George Musi, Chief Business Officer, Night Market
Featured Participant: Jill Cruz, EVP Commerce Strategy, Publicis Commerce
Facilitator: Sean Cunningham, President, CEO, VAB
Takeaways on how commerce media, connected TV, and AI are revolutionizing the future of advertising.
Speaker: Michele Stone, SVP Advanced Advertising Strategy, Product and Planning, Paramount
Speaker: David Porter, Head of Ad Sales Research, WBD
Speaker: Ben Hovaness, Chief Media Officer, OMD Worldwide
Speaker: Colleen Hotchkiss, President of Growth Practices, Zenith
Moderator: Jon Watts, Managing Director, CIMM
Beet Retreat San Juan Third Annual Golf Outing
Departure Time: Wednesday, February 26 at 7:00am
Location: The Royal Sonesta Hotel Lobby Entrance
Join us for the third annual Beet Retreat golf outing at the beautiful, world renowned Bahia Beach Golf Club. This Robert Trent Jones Jr. designed course boasts fifteen to eighteen holes that border some form of water, as the course takes a circuitous route around the lakes before emerging onto the Atlantic coast for the final holes. Bahia Beach has been designed with the resort golfer in mind, but will provide players of all skill levels with a strategic and challenging golf experience.
We can accommodate up to 24 guests on a first come, first served basis.
Boys & Girls Club of Puerto Rico Tour
Departure Time: Wednesday, February 26 at 9:30am
Location: The Royal Sonesta Hotel Lobby Entrance
Boys & Girls Club Location: Head Star Club, Nuevo Milenio
The Boys & Girls Club of Puerto Rico offers children and young people hope for a better future and opportunities to develop to their full potential. In safe and creative places, they help them to become leaders who achieve their academic, personal and professional goals, and provide them with the necessary tools to create and/or obtain a satisfactory job that allows them economic security. Join us as we tour their newest Head Star Club, Nuevo Milenio, and engage in a fun art project with the kids.
We can accommodate up to 15 guests on a first come, first served basis.
Old San Juan Walking Tour
Departure Time: Wednesday, February 26 at 9:00 am
Location: The Royal Sonesta Hotel Lobby Entrance
When you visit Puerto Rico, Old San Juan is a must-do. There is a magical feeling to this 500 year old city, known for its rich history, impressive forts, architecture, gastronomy, beauty, and charm. Old San Juan is a colorful, vibrant city full of life and activity where locals and tourists come together in an endless dance of the old and the new. Discover this city’s amazing history led by a knowledgeable guide that through storytelling will share fun facts and cool stories of how the city came to be.
We can accommodate up to 20 guests on a first come, first served basis.
Bacardi Founders Tours Presented by AnalyticsIQ
Departure Time: Wednesday, February 26 at 10:00 am
Departure Location: The Royal Sonesta Hotel Lobby Entrance
Experience BACARDÍ and their rums like never before with this exclusive Founders tour. Guided by a BACARDÍ specialist, this journey takes you behind the scenes into the distillery, where you'll explore 1 of the 16 aging warehouses, typically closed to the public, that ages BACARDÍ rums for up to 20 years. Immerse yourself in the rich aromas and atmosphere as you get the rare opportunity to taste rum and their secret rum base straight from the distillation process in their purest forms. Following the tour, you’ll enjoy a private rum tasting like no other, complete with expert tips and secrets on how to truly appreciate and savor each sip of BACARDÍ. Discover the innovative techniques that revolutionized rum making and the tropical aging process that gives BACARDÍ its distinctive flavor. This exclusive setting is designed to showcase the craftsmanship, passion, and heritage that have made BACARDÍ the world’s most celebrated rum. Don’t miss this unique opportunity to unlock the spirit of the island in a way that few ever will!
We can accommodate up to 12 guests on a first come, first served basis.
Private Catamaran Sail
Departure Time: Wednesday, February 26 at 9:00 am
Departure Location: The Royal Sonesta Hotel Lobby Entrance
Come sail with us aboard this 47’ Catamaran, the Barefoot IV, and enjoy an amazing experience. Bask in the majestic Caribbean waters, explore reefs and an inhabited island (Icacos), soak up the sun, maybe dance some Salsa or Reggaeton, sip tropical drinks with local rum, disconnect and recharge before getting down to business! Includes: snorkel equipment, floating belts, lunch and tropical rum drinks.
We can accommodate up to 30 guests on a first come, first served basis.
Sunrise Yoga
Date and Time: Thursday and Friday, February 27 and 28, 7-8 am
Location: Royal Sonesta San Juan Beach
Enjoy an All-Level Vinyasa Flow workout that will take you through a variety of poses to help develop your practice elements of balance, core strengthening, muscular flexibility and mental acuity are combined with keen focus on the breath and breathing techniques.
On Thursday evening, we will host a live auction benefiting the Boys & Girls Club of Puerto Rico.
You can also make a contribution via this dedicated link.
Our auction items this year include:
Two (2) United Airline First Class RT Tickets
Good for travel to US48 States (excluding Hawaii), Canada, Alaska, Caribbean, Mexico and Central America
Thank you United Airlines!
4–Night Stay at Luxurious Villa in Palm Springs, CA
65" LG TV
Thank you LG Ads!
Two (2) Disney World or Disneyland tickets
(winner’s choice)
Thank you, Disney!
Four (4) Tickets to Purdue vs Notre Dame Football Game on 9/20/25
Thank you NBCU!
Two (2) Tickets to The Late Show with Stephen Colbert
Thank you Paramount!
Consultation with Lou Paskalis
One hour of consultation on positioning, brand building and go to market strategies
Lunch with Andy at Michael's
As programmatic advertising evolves, new approaches are transforming how value is created and measured. This panel will address the impact of curated marketplaces, advancements in technology like AI, and the rise of commerce media. The discussion also will dive into how these innovations are streamlining the path to premium inventory, enhancing audience connections, and driving more efficient outcomes.
The ability to understand contexts in real-time and at the scale of the programmatic marketplace have enabled much higher fidelity solutions at the precise moment that cookies are disappearing. This allows advertisers to start to understand the consumer’s intent much better than cookies ever could. This panel will explore how brands can move past traditional ad placements and embed themselves within content that resonates on a deeper, more meaningful level with their target audience. From aligning with current cultural trends to leveraging real-time insights, this discussion will offer strategies for advertisers to create authentic connections and enhance brand impact.
Today’s consumers leave behind complex digital footprints across devices and platforms, making it harder than ever for advertisers to truly understand and connect with them. This session will explore how advanced AI tools are transforming raw data into dynamic insights—humanizing personas and uncovering real-time intent to drive meaningful connections. The discussion will include insights on how to go beyond static targeting and embrace adaptive strategies that keep pace with consumer behavior, delivering measurable outcomes across channels with precision and scale.
Live events capture unparalleled audience attention, offering brands a unique opportunity to connect with consumers during pivotal moments. However, achieving true programmatic scale and impact in live environments hinges on the development of critical industry standards. This panel will discuss the current progress and gaps in live event programmatic advertising, the innovation needed to unlock its full potential, and how brands can prepare to deliver meaningful real-time connections in 2025 and beyond.
CTV publishers and platform executives take the stage and share two industry-related truths and a fallacy, exploring key trends and strategies shaping the video and streaming ecosystem. The conversation will tackle what’s working and what’s not to drive innovation, engage audiences, and maximize revenue through advanced advertising solutions.
Across channels, advertisers are hitting a digital advertising plateau—limited audience scale, flat campaign performance, and not enough quality inventory. In this session, Cognitiv President Eric Danetz will share insights on how deep learning is redefining advanced performance and why focusing on measurable results will set industry leaders apart in 2025 and beyond.
The panel will explore how publishers and advertisers are harnessing made-for-streaming tech, SPO strategies, and marketplace innovations to unlock the full potential of streaming TV, including live content. Discover how the interplay of advertising technology, programmatic solutions, and audience layering is transforming the ecosystem, driving greater efficiency, and creating new opportunities for both buyers and media owners.
As the marketing ecosystem becomes increasingly complex and new marketing tools and platforms spring up almost every day, building an effective and efficient martech stack is often much easier said than done. In this panel discussion, you’ll hear from senior industry leaders as they discuss the challenges fragmented tech stacks pose to marketers and explore how identity can bridge those gaps to improve customer experiences, deepen insights, and accelerate data-driven decision making.
As media analytics becomes central to driving business outcomes this session will delve into the rise of data collaboration, as advertisers embrace innovative partnerships to share insights and drive performance-based outcomes. By leveraging media and technology collaborators, brands are breaking down silos and creating value through shared intelligence. This session will share insights on how strategic analytics and partnerships are closing the loop on planning and insights and helping businesses adapt and thrive in an era of data-driven transformation.
In 2025, the days of monolithic measurement solutions are over. While the rise of commerce media should theoretically make precise closed loop measurement more readily available, the realities of complex consumer journeys across touchpoints and fragmented data sources mean that effective measurement can often feel out of reach. In this panel discussion, industry leaders will discuss how identity can help connect the key signals to enable actionable marketing analytics within today’s commerce media ecosystem.
As media evolves, it is becoming increasingly shoppable, transforming how consumers interact with brands. From CTV enabling seamless purchases to the rise of social commerce, in-store RMN and DOOH, along with the inclusion of non-endemic media networks, the lines between content and commerce are blurring. This session will explore how these innovations are reshaping the consumer journey and unlocking new opportunities for advertisers to drive engagement and sales.
With the ascendance of commerce media, marketers have an unprecedented opportunity to create full-funnel advertising experiences that seamlessly bridge awareness and conversion. By integrating rich shopper insights with CTV’s premium, immersive environments, advertisers can drive measurable outcomes with precision targeting and closed-loop attribution. The panel will address how advertisers can harness the power of data, content, and commerce to maximize impact across the customer journey, from inspiration to purchase.
There’s no question Search is changing. Emerging technologies and behaviors are altering where, why and how people search - and the role search plays in a marketing ecosystem. The panel will tackle factors driving this seismic shift and how leaning into Search can be an incremental powerhouse for your business.
This breakout will take a deep dive into how real-time contextual intelligence is reshaping video advertising, delivering metrics that matter to maximize relevance and performance in a privacy-first era. The discussion will include how advanced contextual and AI are impacting ad targeting across CTV, OLV, live sports, and more.
The session will focus on strategic viewpoints on streaming as both a direct and programmatic channel, including how advertisers are adapting to marketplace evolution in the post-cookie world. The discussion also will address the industry shift from traditional TV buying models to streaming-first approaches, particularly how advertisers balance reach, targeting, and effectiveness in streaming partnerships.
Clients are no longer asking whether AI is being used in marketing strategies—they’re asking how it’s being used to drive results. The conversation will focus on the practical applications of AI in advertising and how advertisers can use this technology to enhance targeting, optimize creative strategies, and streamline media buying processes. Also, participants will explore how AI is shaping the future of marketing, and how advertisers can invest in its potential to stay ahead of the curve, ensuring that innovation translates into measurable outcomes.
The breakout will delve into what’s next for video commerce, and how video content is revolutionizing the way consumers discover and shop across all media. Participants will share best-in-class strategies to leverage video-first platforms, drive engagement, build trust, and convert audiences into loyal customers who will help shape the next generation of shopping experiences.
The panel will explore the evolution of retail media networks, focusing on how big campaign ideas and strategic partnerships can drive impactful media plans. By rethinking Joint Business Planning (JBP) and collaborative approaches, brands and retailers can unlock innovative solutions to amplify in-store and digital shelf retail media opportunities. The conversation also will look into the next phase of retail media, where creativity, data, and partnerships converge to deliver measurable results.
This discussion will focus on the critical importance of brand safety and suitability in combating ad fraud, which costs advertisers millions of dollars a day. From fake CTV impressions to non-viewable ads running in the background or on inactive devices, fraud continues to evolve, challenging advertisers to protect their investments. While some brands focus solely on premium publishers, others lean into leveraging technology partnerships to unlock safe, scalable media.
As marketers rush to rewire their go-to market capabilities and customer experience delivery technology they are wrestling with several challenges which may reshape what they demand from publishers and, accordingly, where they place value – At what level of the enterprise should AI-driven customer orchestration sit (i.e. Advertising, Marketing, Customer Experience, Customer Service, Full Enterprise)? The discussion will tackle how advertisers will govern AI-driven customer experience delivery and the evolving role of publishers.
