The Beet Retreat, one of the advertising industry’s most talked about gatherings of high-level media executives, will take place at The Royal Sonesta San Juan February 25-27, 2026.
Beet.TV’s San Juan Retreat presents an opportune time for the leading minds in media to address the rapidly changing advertising space and to share what’s new and next.
Over the course of the three days, the Retreat will feature a mixture of closed-door fireside chats, curated panels, and breakout discussions seeded by questions from both speakers and attendees.
For more information about the Beet Retreat, please see our agenda and video highlights from Beet Retreat San Juan 2025.
Invitation & Ticket Pricing
The group is limited to 200 attendees. Guests and speakers are carefully curated. The registration fee to attend is $6,300.
Hotel Accommodations
The Royal Sonesta San Juan is currently sold out. If you still require hotel accommodations, please find the following recommendations below:
The Royal Sonesta San Juan- SOLD OUT
5961 Isla Verde Avenue
Carolina, PR 00979
Phone : +1 787-791-6100
Fairmont El San Juan
6063 Isla Verde Avenue
Carolina, PR, 00979
Phone: +1 787-791-1000
Residence Inn by Marriott San Juan Isla Verde
6500 Isla Verde Avenue
Carolina, PR 00979
Phone: +1 787-961-1163
Embassy Suites by Hilton San Juan Hotel & Casino
8000 Tartak Street
Carolina, PR - San 00979
Phone: +1 787-791-0505
For more information on the event, contact events@beet.tv
Sponsorship Opportunities:
Contact phil@beet.tv for more information.
Head of Solution
DanAds
CRO
Beet.TV
Strategic SSP Publisher Partnerships
FreeWheel Comcast
CRO
TVision
CEO
OAAA
Head of Event Operations
Beet.TV
Senior Sales Director, Team Lead
Wunderkind
SVP
Stirista
Senior Director, TV Partnerships
PurpleLab
Head Of Publisher Partnerships
Equativ
VP, Sales
tvScientific
Sr. Manager, Walmart DSP
Walmart Connect
Chief Customer Officer
tvScientific
COO
Beet.TV
Director, Sales
VideoAmp
Director, Ad Sales
VIZIO
Director, Client Growth
VideoAmp
Global Head of Advertising Sales
Gracenote
SVP of Partnerships
Sightly
VP of Advanced TV
TransUnion
VP, East
Blis, part of T-Mobile Advertising Solutions
Agency Partnerships
Walmart Connect
CRO
Operative
Senior Sales Director
Alliant
Director
Walmart Connect
Sr Managing Director, Global Agency Partnerships
Yahoo
Founder & Executive Chairman
Infillion
Content Manager
Beet.TV
CRO
Datonics
CEO
Skydeo
Sr. Director Business Development
Infolinks
Managing Director, Head of Sales
Kinective Media℠ by United Airlines
VP, Programmatic Sales & Agency Partnerships
Hearst Magazines
VP of Audience Business
TransUnion
VP, Head of Sales, Supply and Operations
Wunderkind
VP, Partnerships
MRI-Simmons/NIQ
Editorial Director
Beet.TV
Kevin Gray
Vice President
StreamTV
Head of Commerce Media
Yahoo DSP
CEO
Cuebiq
Director, Data Revenue & Strategy
VIZIO
CRO
Coactive AI
VP Supply Strategy & Activation
Comcast Advertising
Global Partnerships
Mastercard
Vice President, Inventory Development
StackAdapt
Event Ops
Beet.TV
Editor/Reporter
Brand Newsroom
VP, Innovation
MediaMint
VP of Sales & Partnerships
Stirista
SVP, Media & Partnerships
MRI-Simmons/ NIQ
Head of Sales, East
OpenX
Product
Albertsons Media Collective
EVP of Sales
Sightly
Sr. Dirc Offsite Media Partnerships
Walmart Connect
SVP Sales
inPowered AI
Director of Agency Development
StackAdapt
Chief Office Business
ADTE
SVP of Product Management
TelevisaUnivision
Vice President
VideoAmp
Senior Director, Sales
Stirista
Senior Vice President, TV Partnerships
Swoop
Chief Growth Officer Media & Agency
Claritas
Christine Luong
VP, Commerce Media Advertiser
Mastercard
President
MadConnect
VP, Global Media & AdTech Solutions
Microsoft Advertising
VP Global Agency Partnerships
FreeWheel
VP, U.S. Revenue, Demand
FreeWheel
SVP of GTM
Yobi AI
Head of Agency Sales
LG Ad Solutions
Brand Partnerships
Telly
SVP, Advertiser Solution (Agencies)
PubMatic
Industry Manager
CVS Health
Measurement Specialist
Mastercard Data & Services
VP Buyer Development
Index Exchange
Sales Director, Beauty & Personal Care
CVS Media Exchange (CMX)
Senior Vice President, Client Partnerships
Zeta Global
VP, Agency Partnerships
Teads
Vice President, Commercial Partnerships
Samba TV
CEO
inPowered AI
VP, Data Licensing & Strategy
VIZIO
VP, Marketing Solutions, Financial Services
TransUnion
Head of Partnerships
Chalice.AI
Monique Perlmutter
Managing VP, Sales and Partnerships
Marriott Media
General Manager, Global Media
NielsenIQ
VP
Chase Media Solutions
Co-founder
Permutive
Agency Lead
Seedtag
VP, Strategic Partnerships
TransUnion
VP, Customer Success
NextRoll
Assoc. Director, Ad Sales
VIZIO
VP, US National Sales
Samba TV
Head of Media Strategy, Context Studio
Coactive AI
Chief Commercial Officer
Cuebiq
VP, Agency/Brand Sales ‑ Advertising Solutions
PurpleLab
SVP, Revenue, Americas
Index Exchange
Chief Science Officer
Simulmedia
Group Lead
Walmart Connect
Chief Product Officer
Alliant
Agency Team Lead
Walmart Connect
VP & GM Amex Offers Sales & Success
Amex Offers Digital Media
Vice President of Sales, East Coast
Seedtag
Vice President, Agency Partnerships
Kargo
General Manager, Advertising
Xumo
Partnerships
Mastercard
Senior Vice President, Global Data Monetization
TiVo
VP, Head of Sales
Xumo
MD, Agency and Programmatic
Permutive
With performance TV, retail signals, and predictive measurement accelerating, agency heads are pushing investment strategies to always-on, signal-driven decisioning. Hear how these leaders are rethinking their investment strategies such as CTV as performative media and the future of shoppable video as they break down what’s working, what’s not, and what it will take to operationalize this revolutionary change.
This session provides a practical framework for building high-performing custom audiences by starting with first-party data and layering in privacy-forward intelligence that expands the picture—deterministic purchase behavior, plus psychology-driven predictive insight. Hear how to design custom audiences that are durable in a fragmented identity landscape and built to activate, measure, and scale.
As consolidation redraws the media map, CTV is becoming the first real stress test of who still matters. Is everyone now chasing the same “premium” CTV inventory? This session debates whether CTV’s big shakeup creates efficiency and opportunity or just a more concentrated version of the same old market.
As CTV rapidly evolves, the marketplace is being reshaped by growing fragmentation of data and inventory. This session examines how clean, connected data has become the real unlock for monetization in this new CTV reality, and how leading teams are adapting their data, measurement, and operating models to drive durable revenue and real business impact.
Speaker: Jill Steinhauser, Group SVP Platform Monetization & Partnerships, Warner Bros. Discovery
Speaker: Grant Sterling, VP, Strategy, Media & Entertainment, TransUnion
Speaker: Richard Bertodatti, SVP, Multimedia, Performance, and Advanced Advertising Sales, TelevisaUnivision
Moderator: Zach Rodgers, Principal, Sensical Consulting
As paid, owned, earned, and shared media collide, advertisers are rushing to orchestrate creators, communities, and AI, often without the data discipline or identity foundation to hold it together. This session confronts the real friction: messy taxonomy, fractured audiences, and teams trying to “run” agentic systems before they can even walk operationally.
This session unpacks the IAB Tech Lab’s Agentic Roadmap, outlining how open, interoperable standards are being extended with modern, high-performance protocols to enable secure, autonomous buying and selling without rewriting the industry’s foundational languages. Hear what “agentic-ready” really means in practice and how shared standards can turn experimentation into durable, scalable intelligence.
As algorithms decide what gets bought, where ads run, and how success is measured, transparency and accountability are being renegotiated in real time. This session confronts where accountability really sits in an AI-accelerated, multi-platform marketplace, and what happens when everyone claims credit, but no one owns the result.
Streaming has made viewing more personal—and far more fragmented. This panel unpacks how fragmentation is reshaping advanced TV buying and measurement in 2026, and why designing audiences that hold up across platforms and buying paths along with predictive data are now essential to reach essential to understand who viewers are, where they’ll show up next, and how to reach them with confidence.
The AI revolution is changing more than just how data is analyzed and content is produced — it’s also changing how organizations win, from strategy to structure. This session explores how
automation, agentic AI and the democratization of data are upending traditional marketing team structures and changing the ways work gets done at every level.
With DSPs pushing for fewer intermediaries, proprietary, direct supply is emerging as a way to deliver greater transparency, efficiency, and real-time intent across mobile web, in-app, and CTV. This session unpacks how leading advertisers are redesigning SPO for a signal-first world, with strategies that are durable, measurable, and built to scale across mobile, in-app, and CTV.
From organic strategy to GEO—generative engine optimization—marketers are being forced to rethink how they show up when answers, not links, drive visibility. This session breaks down what optimization really means in a generative world, OpenAI’s move to a paid media channel and how to build durable discovery strategies that won’t vanish with the next algorithm update.
As AI agents, social platforms, and retail media increasingly complete transactions without a website visit, discovery and conversion are collapsing into a single, platform-controlled moment. This panel explores how advertisers stay discoverable, differentiated, and profitable when the click disappears and the customer relationship is intermediated by algorithms and agents.
For years, viewability has been the industry’s proxy for quality, but in a fragmented, signal-poor CTV environment, attention is emerging as the true signal of impact. Explore how attention measurement can better quantify the value of every CTV impression, and how real-time pre-bid attention targeting empowers buyers the confidence they are reaching more engaged audiences before a bid is even placed.
Partner host: Erika Loberg, Global Head of CTV, OpenX
Featured Participant: Jill Steinhauser, Group SVP Platform Monetization & Partnerships, WBD
Facilitator: Lou Paskalis, Founder, CEO, AJL Advisory
AI agents aren't coming — they're already negotiating media buys, optimizing campaigns, and executing workflows autonomously. Join U of Digital's Tom Riordan and Tameka Kee for a live demo of agentic capabilities, an honest look at where agents deliver (and where they fall short), and how to prepare your teams and set guardrails before you hand over the keys.
Featured Participant: Tameka Kee, Head of AI Enablement & Strategy, U of Digital
Featured Participant: Tom Riordan, Founder, CEO, WordPower
As CTV shifts from passive viewing to performative media, shoppable formats and scene-level contextual targeting are turning attention into action—but how real is the opportunity, and where does it actually drive incremental outcomes? This session will prompt discussion around what makes video truly shoppable, how contextual signals change performance, what measurement proves impact, and whether the living room is ready for commerce without breaking the viewing experience.
Featured participant: Elizabeth Donovan, SVP, Global Head of Commerce & Retail Media Networks, Acxiom
Featured participant: Molly Hop, Managing Partner, North America, Havas Market
Facilitator: Zach Rodgers, Principal, Sensical Consulting
As CTV, retail media, social, and the open web continue to splinter, advertisers are demanding outcome-based measurement that works across radically different environments. This panel explores whether today’s measurement frameworks can realistically connect reach, performance, and business impact—or if “cross-media” remains more aspiration than reality.
Featured Participant: Adam Shlachter, Client President, WPP Media
Featured participant: Anthony Katsur, CEO, IAB Tech Lab
Facilitator: Sean Cunnigham, President & CEO, VAB
Commerce media networks want to sell managed-service performance, while agencies want interoperability, control, and the ability to bring their own audiences into execution. This session unpacks where the friction is real, where collaboration is emerging, and what operating model will ultimately scale commerce media without breaking trust.
As media plans stretch across CTV, digital, social, retail, and emerging formats, measurement has become the weakest link in the investment chain. This panel explores where cross-media measurement is breaking down, where real progress is being made, and how leaders are turning measurement complexity into a competitive advantage rather than a constraint.
From “premium means performance” to “AI will fix it,” media and advertising are awash in narratives that sound good but rarely hold up in-market. As budgets tighten and accountability rises, leaders are increasingly forced to separate what’s working from what’s just well-marketed B.S. This session has industry leaders share the assumptions they no longer believe—and explain what actually drives results today.
Creators are no longer just content, they’re distribution, media, and checkout all at once, forcing buyers to rethink what they’re actually paying for. This panel examines how buyers are valuing creator-driven outcomes, who controls distribution in a pay-to-play ecosystem, and whether creator commerce is becoming the fastest path from impression to transaction.
Beet Retreat San Juan Fourth Annual Golf Outing
Departure Time: Wednesday, February 25 at 9:00am
Departure Location: The Royal Sonesta Hotel Lobby Entrance
Join us for the fourth annual Beet Retreat golf outing at the beautiful, world renowned Bahia Beach Golf Club. This Robert Trent Jones Jr. designed course boasts fifteen to eighteen holes that border some form of water, as the course takes a circuitous route around the lakes before emerging onto the Atlantic coast for the final holes. Bahia Beach has been designed with the resort golfer in mind, but will provide players of all skill levels with a strategic and challenging golf experience.
We can accommodate up to 24 guests on a first come, first served basis.
Boys & Girls Club of Puerto Rico Tour
Departure Time: Thursday, February 26 at 2:30pm
Departure Location: The Royal Sonesta Hotel Lobby Entrance
The Boys & Girls Club of Puerto Rico offers children and young people hope for a better future and opportunities to develop to their full potential. In safe and creative places, they help them to become leaders who achieve their academic, personal and professional goals, and provide them with the necessary tools to create and/or obtain a satisfactory job that allows them economic security. Join us as we tour their Club in Las Margaritas and engage in a fun art project with the kids.
We can accommodate up to 15 guests on a first come, first served basis.
Old San Juan Walking Tour
Departure Time: Thursday, February 26 at 2:30pm
Departure Location: The Royal Sonesta Hotel Lobby Entrance
When you visit Puerto Rico, Old San Juan is a must-do. There is a magical feeling to this 500 year old city, known for its rich history, impressive forts, architecture, gastronomy, beauty, and charm. Old San Juan is a colorful, vibrant city full of life and activity where locals and tourists come together in an endless dance of the old and the new. Discover this city’s amazing history led by a knowledgeable guide that through storytelling will share fun facts and cool stories of how the city came to be.
We can accommodate up to 20 guests on a first come, first served basis.
Puerto Rico Rum Tasting
Date and Time: Thursday, February 26 at 2:30pm
Location: The Royal Sonesta Hotel (at Aleli, pool level)
Experience Puerto Rico the way it was meant to be tasted.
Join us beachside for a curated rum tasting featuring local favorites and ocean views that pairs perfectly with every pour.
Dive into one of Puerto Rico’s boldest traditions with a quick and flavorful introduction to the island’s legendary rums, including Pitorro—our traditional Puerto Rican moonshine. Each sip comes with a side of laughter, culture, and tropical vibes.
Pitorro and Puerto Rican rums are more than just drinks—they’re woven into the island’s underground history, holiday celebrations, and resistance spirit. Now, with the ocean at your back, you get to taste that story for yourself in a fun, unforgettable beachside experience
We can accommodate up to 20 guests on a first come, first served basis.
ATV Adventure Tour
Departure Time: Thursday, February 27 at 2:30pm
Departure Location: The Royal Sonesta Hotel Lobby Entrance
Join us on an exhilarating one-hour ATV ride through the foothills of El Yunque National Forest! This invigorating ride exposes you to the spectacular scenery of Puerto Rico’s east coast as you roam through towering trees, tread through creeks, climb hills, and coast through vast rugged rainforest terrain on an ATV.
Restrictions:
• Minimum age to drive: 16
• Valid physical driver’s license required
• Minimum age to ride as passenger: 16
• Proof of age required (no exceptions)
• Guests under 18 must be accompanied by someone 18 or older
• Maximum combined weight per ATV: 450 lbs.
• Closed-toe shoes required
• Long pants recommended
• Pregnant guests may not participate
We can accommodate up to 20 guests on a first come, first served basis.
For this year’s Beet Retreat we will be supporting the Boys and Girls Club of Puerto Rico through media partnerships.
Join TelevisaUnivision in donating PSA inventory to support this essential organization. For more information on how to participate, please email andy@beet.tv. We hope you will all consider a personal donation as well to this very special cause. The direct link to contribute is here.
