The Beet Retreat, one of the advertising industry’s most talked about gatherings of high-level media executives, will take place at the Fairmont Miramar Hotel & Bungalows November 13-15 2024.
Join us for our next Beet Retreat in
San Juan, Puerto Rico: February 26-28, 2025.
These are extraordinary times for the advertising industry:
- CTV has raised the bar on live events and the viewer experience, which has proven to be a real game changer for advertisers.
- Programmatic advertising expands into premium content and gaming.
- With AI driving innovation and creativity, buyers and sellers have shifted into “launch and learn” mode, exploring new and exciting ways to engage consumers.
- Despite Google’s pivot to a cookie-optional era, marketers continue to build out first-party data solutions.
- As retail and commerce media grow exponentially, brand marketers are emerging as both media buyers and media owners.
Beet.TV’s Santa Monica Retreat presents an opportune time for the leading minds in media to address the rapidly changing advertising space and to share what’s new and next.
Beet Retreat Santa Monica’s programming will kick off Wednesday, Nov. 13 at 4 p.m. and conclude Friday Nov. 15 at noon. Some attendees will arrive on Tuesday, Nov. 12 for pre-event activities.
Over the course of the three days, the Retreat will feature a mixture of closed-door fireside chats, curated panels, and breakout discussions seeded by questions from both speakers and attendees.
For more information about the Beet Retreat, please see our agenda and video highlights from Beet Retreat Santa Monica 2023.
Invitation & Ticket Pricing
The group is limited to 200 attendees. Guests and speakers are carefully curated. The registration fee to attend is $6,500.
Hotel Accommodations
The hotel booking link is now closed. Please contact Miramar.RoomRequest@fairmont.com if you still require hotel accommodations. Please reference the Beet Retreat, along with your full name, and arrival/departure dates.
For more information on the event, contact events@beet.tv
Sponsorship Opportunities:
Contact phil@beet.tv for more information.
Retreat attendees arriving early on Wednesday will have the opportunity to join 75 LA-based executives for a special conversation and luncheon presented by She Runs It. A panel of industry leaders will share their insights on the state of equity for women in marketing, media, and tech, followed by lunch with a guided, solution-focused discussion at each table.
Kristi Argyilan, SVP Retail Media, Albertsons Media Collective
Denise Colella, VP, Global Digital Strategy Group, Adobe
Wendy MacGregor, VP, Global Media & Ad Tech Solutions, Microsoft Advertising
Moderator: Pooja Midha, EVP, General Manager, Effectv, a Comcast Company
Agency leaders explore tectonic changes reshaping the advertising landscape driven by advances in AI, programmatic buying, the rise of commerce media. The discussion will focus on the implications of these changes for media investment as well as explore future-forward strategies to help the industry adapt and evolve.
Dani Benowitz, Global & US President, MAGNA
Kelly Metz, Chief Investment Officer, OMD USA
Christy Shaw, Executive Director of Video Investment, EssenceMediacom
Moderator: Tameka Kee, SVP, Programming & Operations, CIMM
In today’s dynamic media landscape, CTV presents a powerful opportunity for publishers, streamers and advertisers to reach audiences in more personalized and measurable ways. Hear how industry leaders are leveraging CTV to reach new audiences, grow brand loyalty and drive ad performance while addressing challenges like fragmentation, identifiers and measurement.
Peter Crofut, VP, Business Development, Agencies & Brands, Wurl
Dan Aversano, EVP, Advertising Operations, Data Strategy & Advanced Advertising, TelevisaUnivision
Ken Miller, SVP, National Video Investment, Zenith
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
As CTV continues to evolve, advertisers traditionally focused on brand campaigns are now embracing its potential for performance-based outcomes. At the same time, performance-driven advertisers are discovering that CTV can be an effective channel for achieving measurable results. Hear from top programmatic execs how advertisers from both ends of the spectrum—brand and performance—are leveraging DSPs to optimize CTV campaigns, drive omnichannel strategies, and achieve key business objectives.
Esra Bacher, CTV Lead, Agency Exchange Partnerships, Google
Joe Kowan, Global Programmatic Lead, Publicis Media
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone. With this explosive growth, retailers must focus on what matters and deliver results. It is time to double down on the promise of retail media. This means expanding where other demand is and bringing innovation to market like tying into CTV and influencers (which is where agencies are leaning in).
Kristi Argyilan, SVP Retail Media, Albertsons Media Collective
Moderator: Terry Kawaja, Founder, CEO, LUMA Partners
The creator economy is in full swing, seemingly shaping consumer behavior and driving brand engagement. Join industry leaders in a conversation on whether the juice is worth the squeeze – do current budget allocations align with creators' growing role, and how is their value quantified? Hear insights, best practices and strategies for optimizing investment in the creator economy.
Adrienne Lahens, Global Head of Content Strategy & Operations, TikTok
Dawn Reese, U.S. President, Mediabrands Content Studio, Mediabrands
Moderator: Tameka Kee, SVP, Programming & Operations, CIMM
The digital advertising sector has never had to overcome so much adversity and uncertainty as in the last 18 months. From a litany of macro variables that threatened recession, a stock market valuation reset, foundational signal loss, fervent government antitrust interjection and the worst M&A market in over a decade, navigating a path forward has not been easy. And yet, as we approach 2025, we find the industry poised for a turnaround. In his pithy and passionate presentation, leading dealmaker Terry Kawaja will lay out the case for optimism and why everyone on the LUMAscape should buckle up for a big year ahead. Ready?, Set. Go!
Terry Kawaja, Founder, CEO, LUMA Partners
Sign up for our Activities here.
Join leading CTV and agency executives to hear insights on the evolving business of streaming, including how shifts in pricing models, personalization, the customer experience and content distribution are reshaping the TV landscape. The panel will discuss the role of new hybrid advertising models in an increasingly crowded, competitive marketplace and the balance of delivering the best experience for viewers and advertisers.
Jeremy Helfand, VP, Head of Amazon Prime Video Advertising
Brad Stockton, EVP, Head of U.S. Investment Solutions, Dentsu
Kelly Metz, Chief Investment Officer, OMD USA
Moderator: Jon Watts, Managing Director, CIMM
SSPs receive millions of signals from supply partners but ensuring these signals are optimized for advertisers to reach their intended audience all while protecting publishers’ privacy is no easy feat. Hear from OpenX CRO Matt Sattel on best practices for content-object targeting, which includes standardization and control for publishers, buyers, and their DSPs.
Matt Sattel, Chief Revenue Officer, OpenX
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
This panel will explore how the CTV ecosystem can unite around advanced audience strategies to deliver stronger results for advertisers. Join leading executives from across the CTV divide for insights and best practices on how advertisers can leverage advanced audience targeting and closed-loop measurement to confidently transition their budgets from traditional platforms to CTV.
Erika Loberg, Sr. Director, Advanced TV, OpenX
Joe Kowan, Global Programmatic Lead, Publicis Media
Courtney Howell, Head of Agency Development, Samsung Ads
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
CTV continues to transform the digital advertising ecosystem. In this session, Cameron Miille, CRO of Publica by IAS, will explore the key opportunities driving growth in programmatic CTV, address the challenges of the evolving landscape, and highlight how publishers and advertisers can capitalize on continued innovation. The session will also focus on the growing importance of live streaming events, where CTV plays a pivotal role in delivering real-time, engaging content that resonates with viewers and adds value for both publishers and advertisers.
Cameron Miille, CRO, Publica by IAS
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
As the role of OEMs continues to grow and reshape the CTV landscape, this panel will explore the evolving relationship between publishers and OEMs and will examine the digital technologies required to support this shift. Also, hear insights on the value of collaboration as the industry continues to drive innovation and enhance the viewer experience.
James Wilhite, VP of CTV Strategy, Publica by IAS
Aulden Kaye Yi, Head of Advertising Partnerships, Philo
Tony Marlow, CMO at LG Ad Solutions
Kelly Metz, Chief Investment Officer, OMD USA
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
Creators are a force in media like no other and are owning the moments influencing today’s culture. Creators have set new standards for earning consumer attention by generating the most highly anticipated and widely viewed, long-form content available on the big screen and beyond. Hear from leading creators on how brands can effectively harness the full magnitude of the creator movement.
Lauren Benedict, Chief Revenue Officer, Spotter
Colin Rosenblum, Co-Host, Colin & Samir Show
Samir Chaudry, Co-host, Colin & Samir Show
Moderator: Tameka Kee, SVP, Programming & Operations, CIMM
As the Media and Entertainment industry undergoes rapid evolution, this session offers a critical exploration of the key trends driving change and the transformative impact of Generative AI (GenAI) on marketers and advertisers. Hear how GenAI is poised to redefine content creation, optimize production processes, and elevate audience engagement through personalized experiences.
Denise Colella, VP, Global Digital Strategy Group, Adobe
Moderator: Terry Kawaja, Founder, CEO, LUMA Partners
Industry leaders discuss the promise and reality of data and identity and share strategies for managing the advanced technologies and tools for targeting precision and performance.
Jeff Ratner, President, Media, Analytics & Data, Quigley-Simpson
Gillian MacPherson, VP, Product and Consumer Insights, Epsilon
Moderator: Jon Watts, Managing Director, CIMM
Join leading executives from Snowflake, FreeWheel and OpenAP as they discuss key industry challenges, including the future of measurement and the increasing need for transparent, accurate metrics. Additional topics include the power of a unified data infrastructure, how providing consumers with personalized, high-quality experiences is more important than ever, and how the whole industry will benefit from an open, interoperable ecosystem.
Bill Stratton, Head of GTM for Media, Entertainment, and Advertising, Snowflake
David Levy, CEO, OpenAP
Chris Glover, VP of Marketing at FreeWheel
Moderator: Jon Watts, Managing Director, CIMM
In today’s complex media landscape, data transparency is no longer a luxury but a necessity for building powerful partnerships. Transparency between buyers and sellers unlocks deeper audience insights and drives more effective, efficient outcomes. This session will discuss how the right data strategy and collaboration can lead to stronger, long-lasting relationships, benefiting brands, publishers, and consumers alike.
Erin Foxworthy, Industry Lead, Advertisers & Agencies, Snowflake
Michael McCarver, SVP, Data Solutions and Programmatic, Horizon Media
Kelly Fowlie, Senior Director of Business Development, The Trade Desk
Moderator: Jon Watts, Managing Director, CIMM
Explore how AI is revolutionizing the advertising industry. From optimizing workflows, creating more effective media plans and creatives to targeting audiences with precision, AI is transforming how advertisers operate. We’ll discuss current AI-driven initiatives shaping the industry and look ahead to the innovations that are set to define the future of advertising.
Partner: Lora Feinman, Head of Sales, Seedtag
Facilitator: Terry Kawaja, Founder, CEO, LUMA Partners
Join us as we explore the concept of the perfect advertising system. What innovative features would it encompass to address current gaps in the industry? What obstacles must we overcome to bring this vision to life? Dive into a thought-provoking discussion on the future of advertising and the potential for transformative change. Together, we’ll focus on strategies that enhance connections between buyers and sellers at the product level, fostering a more collaborative space that benefits all stakeholders.
Partner: Beth Berger, VP & GM Moloco Ads, Americas
Facilitator: Mike Shields, Founder, Next in Media
Dive into shoppable video in the CTV space by addressing hurdles like user experience, integration with e-commerce platforms, and the measurement of ROI, while also exploring the huge potential for brands to create more interactive, direct-to-consumer buying experiences. Attendees will learn how shoppable video can reshape advertising strategies and drive both engagement and conversion in an evolving digital ecosystem.
Facilitator: Brian Monahan, Global Client President; Head of Retail Media Solutions, Dentsu
Facilitator: Brad Stockton, EVP, Head of U.S. Investment Solutions, Dentsu
Sports have become a driving force in the evolving TV landscape, leveraging the expansive reach and engagement of streaming platforms. With CTV reshaping how audiences experience live sports, brands, agencies, and publishers are seizing new opportunities to connect with fans in real time, including reaching previously elusive audiences like cord-cutters and cord-nevers. This session will dive into how industry leaders are using innovative ad formats and creative solutions to deliver interactive, lean-forward ad experiences that captivate and engage fans. Explore how the fusion of shoppable video, measurable campaigns, and real-time reach is transforming sports streaming into an advertising powerhouse.
Krista Panoff, SVP, Global Enterprise Development, Innovid
Denise Ocasio, Executive Director of Investment, Mindshare
Travis Scoles, EVP, Advanced Advertising, Paramount
Michaela Giovengo, Director Advertising Sales, Netflix
Moderator: Mike Shields, Founder, Next in Media
As commerce media rapidly transforms the advertising landscape, hear from industry leaders on how retail platforms are reshaping CTV’s performance playbook. Topics will include leveraging retail data and tech to create more precise, performance-driven campaigns, latest innovations in commerce media, its integration with CTV, and how they are helping brands scale their media investments.
Matt McDonald, Global Head of Connected TV & Streaming, Google
Denise Ocasio, Executive Director of Investment, Mindshare
Brian Monahan, Global Client President; Head of Retail Media Solutions, Dentsu
Lisa Valentino, President, Best Buy Ads
Moderator: Tameka Kee, SVP, Programming & Operations, CIMM
With AI creating infinite opportunities for creativity and efficiency, it’s no surprise that AI-driven solutions are finding their place in commerce media. Hear how GenAI is revolutionizing creative processes, producing engaging content at scale that targets consumers up and down the funnel.
Graham Wilkinson, Chief Innovation Officer, Global Head of AI, Kinesso, AI
Wendy MacGregor, VP, Global Media & Ad Tech Solutions, Microsoft Advertising
Moderator: Mike Shields, Founder, Next in Media
Every advertiser and publisher should be focused on their supply path and how every dollar is spent in their media buying. Hear how to reorient programmatic business around supply path optimization to ensure a transparent line of sight. Included in this conversation will be key insights for publishers and marketers looking to drill down on their supply path integrity for 2025 and beyond.
Verna De Jesus, VP of CTV, Audio, and Publishers, The Trade Desk
Reed Barker, Head of Advertising, Philo
Travis Hockersmith, Group Vice President, Platform+, VIZIO
Moderator: Julian Zilberbrand, CEO, Ivey Milton Consultants
Located in the Miramar Garden adjacent to the pool for some afternoon networking, lite bites and lawn games! Test your skills at Corn Hole, Giant Jenga, Connect Four and more! Sign up here to join us.
Sign up for our Activities here.
As social, search, video, and commerce channels change and converge, the industry must rethink how best to optimize the omnichannel experience. This panel will explore how the blending of channels is reshaping consumer and media buying experiences and the need to simplify integration and measurement to ensure viewability and cross-screen performance.
Liz Rutgersson, CEO, iProspect
Andrea Zapata, VP Advertising Data, Measurement, and Partnerships, T-Mobile
Moderator: Jon Watts, Managing Director, CIMM
Get the inside story behind the promotion strategy of the successful reimagination of CBS’ new drama series “Matlock,” which leverages a mix of traditional and digital media, out-of-home activations, and creator partnerships. This session will dive into precise audience targeting through blu. Horizon’s Connected Marketing Platform and cover the innovative approaches to driving tune-in across platforms. Also gain insights behind the strategy and results of on-point scheduling, messaging and creative strategy for the “Matlock” campaign.blu.’s personal ID framework and cover the innovative approaches to driving tune-in across platforms. Also gain insights behind the strategy and results of on-point scheduling, messaging and creative strategy for the “Matlock” campaign.
Karen Hunt, President, Western region, Horizon Media
Ariel Parker, EVP, Marketing CBS
Moderator: Mike Shields, Founder, Next in Media
As live entertainment on CTV continues to grow, innovative approaches in media are reshaping how brands connect with audiences. This panel explores the evolving CTV entertainment landscape and how strategic ad placements can drive meaningful exposure in a cluttered market. Hear insights on the future of ad buys and the art of maximizing impact through creative, data-driven strategies.
Christy Shaw, Executive Director of Video Investment, EssenceMediacom
Candice Chen, SVP of Media and Marketing, Universal Pictures
Moderator: Mike Shields, Founder, Next in Media
Explore strategies for capturing the attention and loyalty of Gen Z and Alpha consumers in today’s fragmented media landscape. This session will delve into how brands can leverage video, influencers, creators, and user-generated content to build early, authentic connections across platforms. Hear from industry leaders on how to create innovative, engaging campaigns that resonate with these younger audiences while fostering long-term brand loyalty.
Skye Yang, Senior Partner, Director, Performance Analytics, Mindshare
Ashley McCollum, Head of Immersive Media Solutions, Roblox
Moderator: Tameka Kee, SVP, Programming & Operations, CIMM
Gain insights into how the evolving role of social search in shaping the way consumers discover brands and content. Increasingly, platforms like TikTok are transforming social media into powerful search engines, driving deeper engagement and discovery. Learn how brands can optimize social search strategies to increase visibility, relevance, and connection with key audiences in today’s dynamic digital landscape.
Skye Yang, Senior Partner, Director, Performance Analytics, Mindshare
Wendy MacGregor, VP, Global Media & Ad Tech Solutions, Microsoft Advertising
Moderator: Tameka Kee, SVP, Programming & Operations, CIMM
Career Break
Media.net
Beet.TV
Nielsen
KERV Interactive
Epsilon
Double Verify
TripleLift
Fetch
Brightline
Stacy Bohrer
OpenX
TransUnion
Rebecca Bonell
OpenX
Innovid
Cheri Carpenter
She Runs It
InfoSum
Amazon Ads
Dave Constantino
Attain
TheTake.Ai
Allison Clarke
VIZIO
Danner Close
OpenX
Universal Pictures
VideoElephant
Dani Cushion
Innovid
Triplelift
Brad Danaher
TransUnion
Brian Danzis
Seedtag
Scott Dahlgren
Wurl
TransUnion
Operative
Future PLC
EXTE
Guideline
Transunion
Dish Media
Rob Finora
Datonics
Comcast/NBCU
Alex Freed
iSpot
Sam Garfield
Adobe
Brendan Garrone
NBCUniversal
Affinity Solutions
Index Exchange
Chelsea Glincman
TripleLift
Pixability
Lisa Granatstein
Beet.TV
Channel Factory
Eric Gronemeyer
The Trade Desk
Comscore
Marc Goldstein
MRI-Simmons
Keith Gooberman
Pontiac Intelligence
Melissa Gullickson
VIZIO
Peter Hagerty
TransUnion
OpenX
Zynga
Ethan Heftman
Ampersand
Jason Higgins
Publica by IAS
Criteo
AnalyticsIQ
Newton Research
The Trade Desk
LG Ad Solutions
Fetch
Best Buy
Todd Joyce
Spotter
LiveRamp
Stirista
S&P Global Mobility
Upwave
BrightLine
Jim Keller
Fuse LLC
Davina Kent
Datonics
Rima Khani
Roku
Albertsons Media Collective
Captify
TripleLift
Walmart Connect
EDO
Gian LaVecchia
DoubleVerify
Zynga
Nanda Lella
Koddi
Videoamp
Teads
Adomni
Ashley Luongo
OpenAP
Wurl
FreeWheel
NBCUniversal
Disney
Vistar Media
Peyton Mait
Samsung Ads
LG Ad Solutions
Geoff Maresca
GSTV
PCH Media
Nielsen
Amazon
OpenAP
Scott McKinley
Truthset
Snowflake
T-Mobile Advertising Solutions
ThinkAnalytics
Olyzon
T-Mobile Advertising Solutions
Albertsons Media Collective
Uber
KERV
Publishers Clearing House
MRI-Simmons
Spotter
Torie Morris
Netflix
Samba TV
Peter Naylor
PRN Media
Ken Norcross
VIZIO
T-Mobile Advertising Solutions
XR Extreme Reach
LoopMe
Matthew Papa
OpenAP
Snowflake
Scott Pawloski
GSTV
Innovid
LiveRamp
Snowflake
Kargo
Infolinks Media
DirecTV
Moloco
Christina Rieger
Ampersand
Innovid
Tyler Romasco
OpenX
Laurel Rossi
Infillion
Marni Rommel
Seedtag (Beachfront)
Cadent
Chip Russo
Truthset
Samba TV
EXTE
IAS
EXTE
Infillion
Teads
Tubi
FOX Corporation
Paul Shortley
NielsenIQ
Moloco
Instacart
Moloco
TripleLift
Infolinks Media
LiveRamp
PubMatic
Attain
Walmart Connect
Geoff Spence
Magnite
Atmosphere TV
Snowflake
Simulmedia
Integral Ad Science
Peter Topol
NC Solutions
Innovid
Silverpush
Fetch
Kargo
Byron Valverde
iSpot
Xumo
TiVo
On Thursday evening, we will have a Live Auction benefiting Breastcancer.org
You can also make a contribution via this dedicated link.
Our auction items this year include:
Two Incredible One-Week Stays at Villas in Italy & Spain
Thank you Breastcancer.org!
75" LG TV
Thank you LG Ads!
Kelly Clarkson Tickets
Thank you NBCU!
Disney Theme Park Tickets
Thank you Disney!
$500 Uber Gift Certificate
Thank you Uber!
Two Tickets to The Talk (filmed in LA)
Thank you Paramount!
Lunch with Andy at Michael's
Beet Art: Girl with a 'Beet' Earring
Beet Retreat Santa Monica Golf Outing
Presented by Wurl
Departure Time: Wednesday, November 13 at 7:00am
Departure Location: Fairmont Miramar Lobby
We will be kicking off Beet Retreat with a golf outing on Wednesday from 7am–2pm at Angeles National Golf Course.
Tee Times will start at 8:30 am, and groups will be announced prior to the event. Roundtrip transportation will be provided from Fairmont Miramar Hotel & Bungalows. A light breakfast, post-golf drinks and lunch will also be served.
Note: Spaces are limited and will be confirmed on a first-come, first-served basis.
Flow Yoga
Time: Thursday, November 14, 7:00-8:00am
Friday, November 15, 7:00-8:00am
Location: Exhale Spa at Fairmont Miramar
Mindful movement, athletic, inspiring flows, and deep breaths - this is Exhale’s Santa Monica Studio in the Fairmont most popular yoga class because of the smooth way the poses run together and focus on alignment. Flow to the latest beats through poses that leave you a little stronger, sweatier, and much more relaxed than when you arrived.
Note: Spaces are limited and will be confirmed on a first-come, first-served basis.
SoulCycle
Time: Thursday, November 14, 7:00-8:00am
Friday, November 15, 7:00-8:00am
Location: SoulCycle Santa Monica, 120 Wilshire Blvd
Located at 120 Wilshire Blvd just across the street from the Fairmont Miramar, SoulCycle Santa Monica is a 45-minute cycling class that features high-intensity cardio, muscle-sculpting strength training, and rhythm-based choreography. Shoes and water provided.
Note: Spaces are limited and will be confirmed on a first-come, first-served basis.
Networking and Leisure Time
Time: Thursday, November 14, 3:40-5:30pm
Location: Fairmont Miramar Garden
Located in the Miramar Garden adjacent to the pool for some afternoon networking, lite bites and lawn games! Test your skills at Corn Hole, Giant Jenga, Connect Four and more!
Note: Spaces are limited and will be confirmed on a first-come, first-served basis.
Beet.TV & She Runs It Luncheon
Presented by She Runs It
Time: Wednesday, November 13
Location: Fairmont Miramar, Wedgewood Ballroom
Retreat attendees arriving early on Wednesday will have the opportunity to join 75 LA-based executives for a special conversation and luncheon presented by She Runs It. A panel of industry leaders will share their insights on the state of equity for women in marketing, media, and tech, followed by lunch with a guided, solution-focused discussion at each table.
If you would like to attend the luncheon, please email events@beet.tv for the registration link and code.
Due to the event's proximity, kindly email Fairmont Miramar at miramar.roomrequest@fairmont.com, providing the group name "Beet Retreat", guest's full name, and dates of stay.