IIn today’s crowded commerce landscape, advertisers need more than just visibility—they need cultural relevance and creative resonance to truly break through. This panel explores how powerful, insight-driven ideas rooted in culture and creativity connect with consumers and drive real results.
Aisha Khan, Head of Client Engagement - Global Commerce, WPP Media
Tyler Murray, Chief Client and Commerce Officer, VML
Jill Smith, VP Business Development, Retail, The Trade Desk
Mark Grether, Senior Vice President and General Manager of PayPal Ads
Moderator: Tameka Kee, SVP, CIMM
As AI transforms how we search, discover, and buy, shopping is becoming increasingly agentic—personalized, predictive, and embedded in our everyday interactions. This panel explores how technologies like AI-powered search agents and financial service integrations are reshaping commerce, moving us beyond traditional marketplaces toward seamless, in-context purchasing.
Aisha Khan, Head of Client Engagement - Global Commerce, WPP Media
Larisa Dumitru, EMEA, Head of Commerce, WPP Media
Moderator: Tameka Kee, SVP, CIMM
Identity-based targeting now captures only a fraction of the full customer story. As behaviors shift and data scales exponentially, marketing is evolving from static identity to dynamic intelligence. This session explores how AI-powered approaches are unlocking real-time, privacy-first insights that enable brands to predict, plan, and perform with greater precision across every channel.
Alex Steer, Global Chief Data Officer, Choreograph
Rukmini Iyer, Corporate Vice President, Microsoft
Moderator: Dave Morgan, Executive Chairman, Simulmedia
In an era where attention is scarce and marketing complexity is skyrocketing, the old model of siloed creative and media teams is no longer sustainable. This conversation will unpack how brands can use AI-powered insights to break down internal barriers, accelerate decision-making, and align storytelling with performance in real time. Hear how PMG is helping marketers move from fragmented execution to dynamic, AI-driven orchestration, unlocking stronger results across every channel. From campaign planning to in-flight optimization, this session reveals what it takes to build a more agile, outcome-focused marketing engine.
Sam Bloom, Head of Partnerships, PMG
Moderator: Lou Paskalis, CEO and Founder, AJL Advisory
As marketing teams grapple with the increasing complexity of cross-functional collaboration, PMG has introduced Alli+, an advanced version of its AI-powered platform that makes data not only accessible and actionable but also customizable, contextual and transparent. Hear from PMG and its partners Mobian and Attain on how AI is helping to optimize a full-funnel strategy by analyzing creative resonance and media efficiency in one view.
Sam Bloom, Head of Partnerships, PMG
Jonah Goodhart, Co-founder, CEO, Mobian
Brian Mandelbaum, CEO, Attain
Dave Morgan, CEO, Simulmedia
Moderator: Lou Paskalis, CEO and Founder, AJL Advisory
