AI has quickly become a powerful, full-service advertising tool for planning, buying, creative and measurement. But nowhere is the promise more exciting than the opportunity to leverage creative advertising optimization to build bespoke ads at scale. The program will explore the impact of AI creativity and innovation – today and tomorrow – across retail and commerce media, data and measurement as well as streaming and video.
Space is limited and is first come, first served.
Please plan to arrive early.
Join us for an insightful fireside chat with Miha Mikek, Founder & CEO of Celtra, the premiere creative automation platform in the market. The conversation will focus on the benefits of adopting a modular approach to enhance AI-driven innovation in creative output. We’ll discuss how marketing teams can bridge the gap between media plans and creative execution, and use data to predict and suggest new creative possibilities. This session is a must-attend for those interested in harnessing AI and automation to transform the way digital advertising is produced, delivered, and optimized.
Miha Mikek, Founder, CEO, Celtra
Moderator: Danilo Tauro, Danilo Tauro, General Manager at Uber Eats Advertising
A diverse group of industry experts from leading enterprise companies will share their experiences with AI technology and discuss its impact on the creative process. Explore how automation and AI can drive tangible benefits for your organization by boosting performance, cutting costs, and streamlining workflow efficiency. This panel is designed for professionals who want to dive into the practical applications of AI in the creative process and uncover best practices for harnessing this technology.
Andrew Slater, VP, Enterprise Sales, Celtra
Clarissa Season, Chief Experience Officer, Annalect
Erin Simle, Head of Production, PXP (Fallon)
Moderator: Tameka Kee, CIMM
Just over a year ago, Large Language Models exploded on the scene and forever changed how we search, create and automate tasks. And that was just the beginning. Now, LLMs are revolutionizing advertising processes, from content creation to audience targeting along with fostering creativity in campaigns. Join leading AI innovators in advertising who will address the challenges and opportunities of LLMs, ethical considerations and the outlook on advancements in LLM-driven AI innovation in advertising.
Hitesh Chawla, Founder & CEO, Silverpush
Moderator: Tameka Kee, CIMM
Join leading innovators in advertising for an engaging conversation on the transformative power of AI in video media buying. Explore the latest advancements, strategies, and best practices for leveraging AI technologies to optimize advertising campaigns, maximize ROI, and how best to stay ahead in today's dynamic digital landscape.
Kyle Waxman, EVP North America, Silverpush
Carly Carson, Head of Integrated Media, PMG
Moderator: Tameka Kee, CIMM
Explore the indispensable role of human creativity, the driving force behind true innovation even amidst the advancements of generative AI. In this session, marketers can discover the secret sauce to getting to high-quality audiences with content and experiences that are personal and timely, while everyone will learn specific ways generative AI boosts our creative capabilities, saves us time on the job, and enhances business performance. With generative AI, we can be even more creative and effective than we once dreamed.
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Jennifer Kattula, GM & CMO, Microsoft Advertising
Moderator: Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group
Join us for an enlightening fireside chat that demystifies generative AI in the advertising industry where we will delve into the transformative impact of generative AI on agencies and how they are embracing AI in marketing and creative processes. Discover how these industry leaders are harnessing AI to drive efficiency, creativity, and ethical innovation, shaping the future of advertising.
Lynne Kjolso, VP, Global Partnerships & Retail Media, Microsoft Advertising
Bruce Williams, EVP, Head of Performance Marketing, Dentsu Media
