The program will explore the future of advanced television and digital TV advertising. Topics include consumer experience, monetization strategies, targeting/addressability, and the changing demands for marketers around performance. Participants will be TV programmers, platforms, tech providers, brand marketers and media buyers.
Space is limited and is first come, first served.
Please plan to arrive early.
In advertising, we often hear the adage, “right user, right time, right ad.” But, how do we know what “right” is? The CTV advertising industry is at an inflection point, where old ways of measuring success are changing thanks to new technology – and because viewers’ expectations are changing, too. In this panel discussion, industry thought leaders will discuss the new CTV advertising playbook – how context and, specifically, emotion, are getting us closer to understanding what “right” is in order to bolster positive attention for brands.
Pete Crofut, VP, Business Development – Agencies & Brands, Wurl
Kyle Vidasolo, President, Outcomes, Omnicom Media Group
Moderator: Justin Lebbon, Co-Founder, Director, AdWanted
Ad-supported streaming services have experienced an inundation of content in recent years. As a result, it’s become more necessary than ever for SSPs and DSPs to offer unique, yet scalable solutions to differentiate themselves and ultimately build a more advantageous ecosystem for all parties. In this session, industry leaders will discuss the evolving challenges of CTV advertising, as well as how innovative targeting strategies and the ability to deliver high-quality, contextually relevant ads are serving as key points of differentiation for SSPs and DSPs.
Ria Madrid, VP of Advertising Partnerships, Wurl
Karen Babcock, VP, Advertising Strategy & Partnerships, Comcast Advertising
Ali Wendroff, VP, Demand Partnerships, Sharethrough
Moderator: Justin Lebbon, Co-Founder, Director, AdWanted
In this session, we'll step back from the immediate challenges facing the television industry and focus on the transformative potential of Connected TV. As we navigate through a landscape rife with issues like frequency, transparency, SPO consolidation, and more, it's crucial to lift our gaze beyond these constraints and envision the path ahead for CTV.
Dave Clark, CEO, TripleLift
Moderator: Justin Lebbon
As the streaming ecosystem continues to evolve, advertisers are presented with an abundance of non-traditional, innovative advertising formats. However, these formats are often limited to experimental use and not fully integrated into main CTV campaign strategies. Notably, consumers continue to highlight frustration with repetitive ads on Connected TV, highlighting a clear need to address ad frequency and viewer satisfaction. This panel will explore effective frameworks for integrating cutting-edge advertising innovations into core campaign strategies, moving beyond experimental investments to improve both viewer experience and CTV campaign effectiveness.
Andrew King, VP, Product Management, TripleLift
Kate Jalkut, Vice President, Integrated Marketing & Media, Geico
Aaron Sobol, Head of Media Investment US, Unilever
Moderator: Justin Lebbon, Co-Founder, Director, AdWanted
Join David Kline, the EVP and President of Spectrum Reach, as he discusses aggregating audiences across a diverse portfolio of 60+ linear and 450+ streaming networks. See how Spectrum Reach’s unparalleled first party aggregated and de-identified data from 30 million households ensures highly effective audience targeting and demonstrates its ability to drive brand growth effectively.
David Kline, EVP, Charter President, Spectrum Reach
Moderator: Mike Shields, CEO, Shields Strategic Consulting
The current media ecosystem offers consumers far more (too much?) access to a broader scope of content than ever before, so navigating the options to reach and engage the right audience can be daunting for advertisers. Join this conversation to explore the latest innovations in targeting and addressability that enable marketers to connect to audiences with impact and precision. Learn how experts are conquering fragmentation, delivering new performance metrics, and exceeding their campaign KPIs.
Dan Callahan,Group VP, National Ad Sales at Spectrum Reach
Dave Kersey, Chief Media Officer, GSD&M
Georgina Thompson, Managing Director of Investment at Omnicom Media Group
Beau Ordemann, VP, Head of Advanced TV Sales and Strategy, Yahoo
Meghan Johnson, Head of Consumer Experience & Media, Americas, Mondelez
Mike Shields, CEO, Shields Strategic Consulting
As advertisers are challenged with sifting through the myriad of data to power their media investments, publishers, too, must navigate a fragmented data marketplace to support buyers in those efforts. The key for publishers is to meet advertisers with consumer-first, data-driven solutions, tailored for a highly differentiated set of buyers. Join Dan Rosenfeld with DIRECTV Advertising and Terry Kawaja, LUMA Partners, to dive into data activation and measurement of streaming media in a fragmented everything marketplace.
Dan Rosenfeld, SVP Advertising Analytics & Insights, DIRECTV Advertising
Moderator: Terry Kawaja, Founder & CEO, LUMA Partners
In this session, industry thought leaders will chart a new course through the dynamic waters of media consumption, as content and viewers continue to fragment across devices, platforms, and services. As the tide of cookies begins to ebb, what are the new ways advertisers and marketers can make meaningful connections and experiences while keeping brand safety and consumer privacy in the forefront? Join leading executives who are helping marketers navigate through the waves of CTV, FAST, and the industry’s impending cookie-less future.
Dan Rosenfeld, SVP Advertising Analytics & Insights, DIRECTV Advertising
Molly Finnerty, Chief Investment Officer, Zenith
Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp
Moderator: Terry Kawaja, Founder & CEO, LUMA Partners
