Location: The Beet.TV Stage @ The Infillion Café

Signal loss across mobile device identifiers and (eventually) cookies is challenging the conventional ways brands confidently reach their audiences. In the Mobile App environment, Signal loss has been a reality for several years, resulting in innovative ways to model audiences based on first party data, and curate ad experiences that deliver the desired outcome. The lessons learned from the shift to privacy-forward solutions can help brands reevaluate how and where they find their audiences, and apply those learnings to their media mix.

Jon Hudson, SVP Global Sales, Digital Turbine

Moderator: Jon Watts, MD, CIMM

For many years, measurement has been focused on table-stakes technical metrics that ensured an ad had an opportunity to be seen by a valid human in a brand-safe environment. Measurement is now evolving to offer a closer connection to brand outcomes by focusing on Attention. Join experts from the agency, measurement, and media sides for a holistic and insightful conversation about how creative, media curation and audience targeting all play a role in optimizing for attention and achieving better brand outcomes.

Jon Hudson, SVP Global Sales, Digital Turbine

Kyle Spraker, Vice President of Client Strategy, IAS

Lisa Giacosa, Chief Investment Officer, Spark Foundry

Moderator: Jon Watts, MD, CIMM

One of the most critical media quality challenges facing advertisers today is the rampant spread of misinformation, especially as AI-powered deepfakes target a global election year, with voters in 60 countries heading to the polls. While misinformation in media is nothing new, Gen-AI and user-generated content has taken it to a whole new level, endangering brands’ ability to effectively deliver their messages on quality media. Join Lisa Utzschneider, CEO of IAS and Kumaresh Singh, SVP of Data Science at IAS on how best to navigate the rise of misinformation, protect your brand, and continue to scale throughout this election season and beyond.

Lisa Utzschneider, CEO, IAS
Moderator: Jon Watts, MD, CIMM

Brand safety and suitability is essential in today’s advertising climate as consumers increasingly hold advertisers’ feet to the fire for ad placements adjacent to inappropriate content. Making matters worse, the result of misplaced ads may lead to lower levels of brand favorability and trust, which in turn can severely hurt a brand’s reputation. Hear from leading media and marketing executives on leveraging AI to ensure brand safety and suitability across CTV, social, the open web, and emerging media.

Craig Ziegler SVP, Product Management, IAS
Ty Ahmad-Taylor, VP, Product Growth, Snap Inc.

Maria-Angela Sanzone, Executive Director, Head of Paid Social, JPMorgan Chase & Co
Moderator: Jon Watts, MD, CIMM

This event is by invitation-only. 

In today's omnichannel world, it's essential to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. TikTok is a powerful discovery engine that can drive consumers through the entire marketing funnel - from awareness and consideration, all the way to conversion and beyond. To maximize performance on TikTok, it's critical for advertisers to have a comprehensive measurement plan. Hear from TikTok's experts on how measurement, data and privacy work together to drive business outcomes.

Fireside

Jorge Ruiz, Global Head of Marketing Science, TikTok

Moderator: Jon Watts, MD, CIMM

Panel

Adolfo Fernandez, Global Head of Product Strategy & Operations, Performance Solutions, TikTok

Laurie Miller, Head of Analytics and Data Science, PMG

Moderator: Jon Watts, MD, CIMM

Let’s talk about the results! With alternative IDs emerging as a potential pathway to cookieless audience addressability, discover how insight-driven global agency Involved Media partnered with Identity Resolution and AI pioneer Intent IQ to boost advertising campaign performance, adding 77% new leads via cookieless audience-targeting.

Fabrice Beer-Gabel, VP, Strategy & Partnerships, Intent IQ

Joanna Ruttner, VP, Director of Strategy & Planning, Involved Media

Moderator: Jon Watts, MD, CIMM

With cookie deprecation now in full swing and marketers increasingly focused on outcomes, identity resolution is taking a central role in laying the foundations for privacy-safe addressability and measurement. Hear from leading marketers and Intent IQ about the way they leverage these technologies to drive insights and performance at scale while simultaneously increasing content monetization for publishers and consumer experience.

Fabrice Beer-Gabel, VP, Strategy & Partnerships, Intent IQ

Brady Gadberry, SVP, Head of Data Products, Acxiom

Rick Acampora, Global CEO, Assembly Global

Moderator: Jon Watts, MD, CIMM

In an increasingly fragmented media world where the industry must adapt to signal loss, marketing performance driven by identity and audiences is proving to be the winning strategy to grow sales and customers, and reduce waste. Join Matt Spiegel, EVP, TruAudience Growth Strategy, TransUnion on the shifting role of identity in creating actionable profiles, and how best to find, target and measure performance in a dynamic, shape-shifting environment.

Matt Spiegel, EVP, TruAudience Growth Strategy, TransUnion

Moderator: Jon Watts, MD, CIMM

The marketing ecosystem remains in a state of reinvention as identifiers like cookies are replaced by identity-based data for activation and measurement. But too many publishers continue to rely on outdated infrastructure for data matching, sharing, and media activation, putting their businesses at real revenue and data compliance risk. Hear insights from TransUnion and its partners Snowflake and TelevisaUnivision on innovations in privacy, security, and decentralized technologies transforming the addressable marketing world for CTV.

Gareth Davies, SVP, TransUnion

Bill Stratton, Global Head, Media, Entertainment & Advertising, Snowflake 

Dan Aversano, EVP, TelevisaUnivision

Moderator: Jon Watts, MD, CIMM

Location: The Beet.TV Stage @ The Infillion Café