Retail Media is one of the fastest growing industry sectors. Far beyond its roots in shopper data, the consumers’ transition to online commerce has provided retailers (large and small), marketers, and publishers with an exciting, emerging media environment. What’s happening now and what’s next will be the subject of a day-long summit presented by CVS Media Exchange, Criteo, LiveRamp and Snap.
Space is limited and is first come, first served.
Please plan to arrive early.
Retail media is upending the traditional brand-consumer relationship by connecting with real people via precise targeting and transparent measurement. And thanks to cookie deprecation, it’s also become the fastest growing marketplace. Hear from C-suite executives from Mastercard, Albertsons and Infillion on the latest insights and innovations in the era of identity-based advertising.
Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard
Laurel Rossi, CRO & CMO, Infillion
Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective
Moderator: Tameka Kee, CIMM
With every retailer offering retail media campaigns, the true differentiator is their data foundation — not just what data they have, but how they empower brands to use it. In this session, CVS Media Exchange (CMX) will be joined by The Trade Desk and Kinesso Commerce to discuss the evolving needs of advertisers in tomorrow’s commerce media landscape and how retail media networks are making true data-driven strategies more accessible and transparent.
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Parbinder Dhariwal, VP, GM, CVS Media Exchange (CMX)Â
Marcus Harper, VP, Business Development, Agency, The Trade Desk
Amie Owen, Global Chief Growth Officer, Kinesso Commerce
Moderator: Tameka Kee, CIMM
Retailers are rapidly building media networks with a green light to drive growth through innovation but lack differentiation. Generating value – for retailers and advertisers – requires finding those key partners with whom you can design, test, and iterate to get it just right. In this session, Raphaela Walsh, Head of Product at CVS Media Exchange (CMX), will talk about how she leans into this special connectivity to define the platform and roadmap for CMX, and helps 74MM+ customers navigate their health and wellness.Â
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Raphaela Walsh, Head of Product, CVS Media Exchange (CMX)
Moderator: Tameka Kee
Beyond Inspiration: How Commerce Media is Redefining the Internet for a ‘Browse to Buy’ Future Â
Commerce media is fundamentally changing the way marketers reach and influence consumers through relevant and personalized ads. Here how commerce media is uniquely positioned to address the ‘Browse to Buy’ and ‘From Couch to Cart’ mentality where consumers expect seamless product discovery and purchase experiences. Also, learn how advertisers and media owners are adapting to this evolving landscape.Â
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Brian Gleason, CRO, Criteo
Moderator: Tameka Kee, CIMM
As cookies are phased out, we stand on the brink of a breakout moment for commerce and retail media, highlighting the need for scale to reach all consumers. Despite a significant surge in recent years, marketers and media owners have only skimmed the surface of the full-funnel potential. This panel will discuss how the key to scaling and seizing more of this opportunity lies in unification — a strategic move to combat fragmentation and make buying and selling retail and commerce media more accessible.Â
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Brian Gleason, CRO, Criteo
Jon Beill, Chief Growth Officer, LS Eleven, ASDA
Megan Pagliuca, Chief Activation Officer, Omnicom Media
Moderator: Tameka Kee, CIMM
CPG brands are woven into the fabric of the retail experience. Retail Media ignites new platforms for consumers to discover, engage with, experience, and purchase brands. This landscape creates a new canvas for building brands, meeting consumers where they are with highly relevant experiences that establish equity and deliver sales growth.
Taryn Beck, Director, Customer Marketing, Walmart & Sam’s Club, General Mills
Jacquelyn Baker, CEO, Omnicom Commerce
Moderator: Tameka Kee, CIMM
Retail media is the fastest growing vertical in the advertising industry, in which true scale will depend on transparent collaboration between media networks and advertisers. When these key industry players work together to develop new, more accurate and precise ways to segment audiences, deliver messaging and enhance visibility into performance - the potential is ground breaking. Data collaboration enables this and is the only way forward. Join this conversation to hear industry leaders talk through the amazing opportunities data collaboration has to offer retail media networks and advertisers.
Daniella Harkins, SVP, Product GTM, LiveRamp
Moderator: Mike Bregman, Chief Activation Officer, HavasÂ
In today’s dynamic advertising landscape, data, measurement, and privacy take center stage. Clean rooms have emerged as a game-changing technology, enabling collaboration between commerce media companies and advertisers, resulting in enhanced results for brands and more personalized experiences for consumers. Explore with industry leaders how privacy-focused data collaboration is reshaping measurement, fostering innovation, ensuring compliance, and elevating impact to new heights.
Frederick Stanichev, VP of Sales, LiveRamp
Mike Petrella, Managing Director, Strategic Partnerships, Kinective Media by United Airlines
Christine Maguire, GM, VP, Global Media Business, Tripadvisor
Moderator:Â Tameka Kee, CIMM
Join us for a panel discussion on the role of measurement and offsite Retail Media. Discover how accurate data and analytics can drive social marketing strategies, help optimize ad spend and enhance customer engagement. This is an opportunity to gain Valuable insights from industry leaders at Snap, CVS Media Exchange (CMX) and Snowflake. We will also discuss the latest trends and best practices in measurement that are transforming performance.
John Eckhardt, Director, Global Marketing Science, Snap Inc.
Pamela Young, Head of Sales, CVS Media Exchange
Adrian Bolosan, Industry Principal, Media, Entertainment & Advertising, Snowflake
Moderator: Tameka Kee, Deputy MD, CIMM
Join us for an insightful fireside chat led by Kevin Longo, head of Commerce, and Justin Sternberg, Head of Storytelling and Client Strategy. We will delve into the transformative power of Snapchat, explore the critical role of our audience and discuss how we drive performance for our partners.
Kevin Longo, Head of Commerce, Advertising, Snap Inc.
Justin Sternberg, Head of Storytelling/Client Strategy, Snap Inc.
Moderator: Tameka Kee, Deputy MD, CIMM
