In today’s experience-driven marketplace, personalization is no longer optional—it's expected. But personalization alone isn’t enough; it must be rooted in trust and authenticity. Brands and platforms that are able to successfully build trust and create community leverage personalization to create tailored experiences that resonate deeply with individual preferences. Discover how fostering trust through transparency and community can make consumers feel valued and secure, driving brand growth, long-term engagement and loyalty.

Parbinder Dhariwal, VP, GM, CVS Media Exchange (CMX)
Mike Romoff, CRO, Reddit

Kelly Kavanagh, US Integrated Marketing & Media Lead, Haleon

Moderator: Tameka Kee, SVP, Programming & Operations, CIMM

In today’s media environment, platforms must cater to the needs of suppliers, drive business growth, and above all else, delight customers. This requires using data to inform decision-making, harnessing creativity to develop compelling solutions, and maintaining authenticity to build trust and foster meaningful connections. In this session, Paul Lentz, Head of Strategic partnerships at CVS Media Exchange (CMX), will provide a behind-the-scenes look at the strategies and principles that guide CMX's approach to developing products and forging partnerships that help CVS shoppers discover new brands and products on their health and wellness journey.

Paul Lentz, Executive Director, Head of Strategic Partnerships, CVS Media Exchange (CMX)

Moderator: Tameka Kee, SVP, Programming & Operations, CIMM

It’s long been said that customers vote with their wallets. But in today's digital age, they're also voting with their data—deciding what to share and with whom. Join us for a fireside chat with Mike Ng, Chief Revenue Officer at Epsilon, as he shares why harmonizing customer engagement across paid, owned and earned channels is more important than ever for brands looking to build lasting, meaningful relationships. Mike will also discuss why AI must be powered by strong identity and how marketers of all sizes can tap into connected media and innovative software to reach their ambitious goals.

Mike Ng, CRO, Epsilon

The future of innovation in retail media hinges on the transformative power of AI and identity. Join us as we discuss how retail media networks are using these emerging technologies and capabilities to engage customers across their owned platforms and the open web.

Austin Leonard, SVP, Retail Media, Epsilon

Edwin Wong, Head of Measurement Science, Uber Advertising

Julian Mintz, VP of Sales, Albertsons Media Collective

Moderator: Jon Watts, MD, CIMM

Artificial Intelligence is fundamentally reshaping how organizations collaborate around data, driving faster, more accessible insights that empower decision-making across teams. This panel will explore how AI-powered tools—from automated query suggestions to embedded AI analysts—are lowering the technical barriers to data exploration and accelerating time to impact by automating complex analyses and optimizing workflows. Industry experts will share insights on the opportunities and challenges of deploying AI in secure environments, balancing the need for data privacy with the demand for actionable intelligence. Join us for a thought-provoking conversation on how AI is enabling smarter, faster, and more efficient data collaboration to transform raw data into meaningful business outcomes. 

Frederick Stanichev, VP Sales, LiveRamp

John Hoctor, CEO & Founder, Newton Research

Mike Petrella, Managing Director, Strategic Partnerships, Kinective Media by United Airlines

Tom Koch, Director, Enterprise Sales & Partnerships, Microsoft

Moderator: Tameka Kee, SVP, Programming & Operations, CIMM

This panel brings together industry leaders to explore how data privacy regulations are driving a shift in measurement—from compliance obligations to a source of competitive advantage. Panelists will discuss the transformative role of clean rooms in generating actionable insights that prioritize value-based outcomes over traditional reach metrics. They’ll challenge common misconceptions around privacy and innovation, sharing strategies to navigate evolving regulations while enhancing data precision and trust. The conversation will also focus on building an interoperable ecosystem that unites media, retail, and brand
partners around shared metrics, fostering scalable and responsible data collaboration.

Ted Flanagan, VP, Customer Success and Solution Engineering, LiveRamp

Shane Dwyer, Head of Sales, Lyft Media 

Dave Raggio, Vice President, Intuit SMB Medialabs, Intuit

Nick Hamilton, Senior Vice President, Commercial Technology, Kroger Precision Marketing

Moderator: Tameka Kee, SVP, Programming & Operations, CIMM

As premium content becomes increasingly available to buy programmatically—from Hulu to Disney to Netflix—the future of media buying in pharma is shifting. This conversation will explore how healthcare brands can embrace the evolving programmatic landscape to reach patients and providers with precision, scale, and responsibility. Timed alongside the Upfronts, the discussion will spotlight how advertisers can use guaranteed inventory to build long-term media strategies—without being boxed into closed ecosystems. We'll unpack what true flexibility, transparency, and innovation look like in today’s media market, and how programmatic is no longer just an option, but a strategic advantage.

Baron Harper, Senior Director, Business Development, The Trade Desk

Francis D'Hondt, SVP, Addressable Health, KINESSO

No partner can win alone. True programmatic success demands a new model of collaboration—one where clients, agencies, and DSPs operate with crystal-clear roles, shared accountability, and a commitment to performance. In this session, Genentech, CMI Media Group, and The Trade Desk unpack the evolving partnership playbook, highlighting best practices, pitfalls to avoid, and what it really takes to achieve smarter, faster, and more impactful outcomes.

Eric Lloyd, General Manager, Business Development, The Trade Desk

Mark Minassian, Head of Media & Innovation, Genentech

Kristen Tappan, Group Senior Vice President, Engagement Strategy, CMI Media Group

Moderator: Mike Shields, Founder, Next in Media