Retail media is no longer the shiny new object - it’s a business growth engine, and it’s time we treated it like one. In this fireside chat, unpack what it really means to practice accountable media. With unprecedented data at their fingertips, retail media networks carry the responsibility to deliver not just performance, but insights that paint a fuller picture of where their partners are today and where they’re headed tomorrow. Liz will share how Albertsons is shifting measurement conversations from campaign-level metrics to enterprise-wide value creation.

Liz Roche, Head of Measurement and Media, Albertsons Media Collective

Moderator: Jon Watts, MD, CIMM

Retail media has evolved into a full-funnel, accountable channel—with innovation happening in-store, on connected TV, and everywhere in between. This session will dive into the unique capabilities of retail media that are redefining brand-agency-retailer collaboration -- and in turn are bringing campaigns to life in bold, measurable ways that drive value.

Evan Hovorka, VP Product and Innovation, Albertsons Companies

Shawn McGahee, Head of Retail Media, Google

April Carlisle, Executive Vice President Commerce, Spark Foundry
Moderator: Jon Watts, MD, CIMM

Before stepping onto the global stage with Criteo, Melanie Zimmermann built Macy’s Media Network from the ground up—reaching over 46 million customers and reshaping how a legacy retailer engaged brands. Now, as GM of Global Retail Media, she brings that operator mindset to help retailers worldwide modernize their media strategies. In this fireside chat, Melanie reflects on what she learned from building retail media inside Macy’s and what it takes to scale with impact: from the role of AI and automation to the balance between control and monetization in a hybrid retail world.

Melanie Zimmermann, GM, Global Retail Media, Criteo

Moderator: Jon Watts, MD, CIMM

Retail media is no longer just an add-on—it’s becoming central to the shopper experience and retailer growth. As commerce evolves into a hybrid of traditional wholesale and marketplace models, retailers are welcoming more advertisers and reimagining discovery through AI, rich ad formats, and personalized relevance. This panel explores how the shift from managed services to tech-driven solutions—like self-service platforms, APIs, and real-time auctions—is reshaping retail media advertising for the future.

Melanie Zimmermann, GM, Global Retail Media, Criteo

Joe Maceda, Chief Strategy Officer, Mindshare U.S, a WPP Media brand 
Jen Jensen, VP, Best Buy Ads - Agency Partnerships, Best Buy

Sean Ransenberg, Managing Director and GM, H-E-B Retail Media Network
Moderator: Jon Watts, MD, CIMM

Today’s marketers face a delicate balancing act: Recent research shows that while most US consumers increasingly expect to see personalized marketing messages when browsing online, an overwhelming majority are gravely concerned about the security of their personal data. To meet the sky-high personalization and data security expectations of the modern consumer, marketers need to build strategies that satisfy both —something often much easier said than done. In this fireside chat, explore how shifting consumer attitudes towards personalization and privacy are upending traditional audience strategies and how the right tools and approaches can help those same marketers successfully thread the needle to both achieve their goals and satisfy consumer expectations.

Brian Silver, EVP, Marketing Solutions, TransUnion

Moderator: Mike Shields, Founder, Next in Media

For decades, CMOs across industries have been singing the same tune: That first-party data is the gold standard for marketing, serving as a durable and privacy-friendly bulwark against the forces of signal loss and the ever-shifting tides of consumer preference. But while first-party data is undeniably an important part of the marketing equation, it’s becoming increasingly apparent that’s it’s far from a silver bullet, particularly when it comes to delivering on the core promise of true omnichannel marketing: personalization at scale. In this session, hear how media fragmentation and the growing complexity of purchase paths are prompting marketers to augment their audience strategies with third party data, helping them enrich the customer experience, broaden reach, and ensure their messages are delivered where and when they’ll resonate most.

Matt Spiegel, EVP, TruAudience Growth Strategy, TransUnion
Richard Nunn, CEO, United Airlines MileagePlus
Jeremy Cornfeldt, President, Tinuiti
Moderator: Mike Shields, Founder, Next in Media

At a time when personalization, performance, and privacy are reshaping the advertising landscape, healthcare marketers face both unprecedented opportunities and evolving expectations. This discussion will explore how Genentech, one of the world’s most respected biotech brands, is leveraging the full power of precision-driven TV advertising to deliver measurable impact across CTV and linear TV – all while navigating omnichannel transformation in a regulated environment.

Erica Taylor, VP, Chief Marketing Officer, Genentech

Marc Minassian, Head of Media & Innovation, Genentech

Moderator: Mike Shields, Founder, Next in Media

Hear from top marketing minds from Publicis Health, Swoop and The Trade Desk on the transformative power of advanced TV and AI. Discover how data collaboration, real-time optimization, and media innovation are redefining how healthcare brands connect with audiences in a privacy-first world across CTV, programmatic video, and beyond. This forward-looking conversation will unpack how healthcare brands are navigating complexity in a privacy-first era, activating real-world data through intelligent platforms, and unlocking media value through strategic collaboration.

Andrea Palmer, CEO, Publicis Health Media 

Lindsay Reardon, Senior Director, Business Development, The Trade Desk

Katie Carr, CRO, Swoop

Marc Minassian, Head of Media & Innovation, Genentech

Moderator: Mike Shields, Founder, Next in Media